MxMIndia

Tag: Sandeep Juneja

  • Will have a 360 degree marketing push with presence across TV, print, digital and out-of-home

    DHL launches brand campaign to bolster e-commerce

    By Our Staff

     

    Deutsche Post DHL Group, the leading mail and logistics company, has launched a global brand campaign to strengthen its position as the leader in e-commerce. The leading international logistics provider supports not only by providing reliable delivery in the growing e-commerce industry, but also by advising companies on how to make their business as successful as possible online.

     

    Said John Pearson, CEO of DHL Express: “The pandemic has driven digitalization so far that we have seen the development of almost a decade in just a few months. Existing online shops have grown and at the same time, companies have entered online retailing for the first time. As logistics experts, we can help companies keep up with the growth and benefit from it in the best possible way. In addition, we can help any brand to be a global brand tomorrow. Especially offering express delivery is beneficial for fast-moving e-commerce and can increase consumer buying activity and consumer loyalty.”

     

    Added Sandeep Juneja, VP- Sales and Marketing, DHL Express India: “In India the ‘keep up with the clicks’ campaign will have a 360 degree marketing push with presence across TV, print, digital and out-of-home. The unique commercial that highlights the e-commerce wave in the world can be seen across all DHL social media channels.  Through the campaign, we will be reaching to a wide range of businesses that have either already moved to the e-commerce platform or are looking to make the move.”

     

  • A television commercial has been developed as a part of the campaign, and is conceptualized by The Digital Street

    DHL highlights its role as an enabler, in latest ad campaign

    By A Correspondent

     

    DHL Express has unveiled its campaign ‘DHL is the Way’, for this year’s Hero Indian Super League (ISL). This campaign marks the fourth year of partnership with ISL. The commercial has been conceptualised by The Digital Street.

     

    Said Sandeep Juneja, Vice President – Commercial, DHL Express India: “At DHL, we see ourselves as enablers for our customers in global trade. Therefore, we are always finding new solutions to make Indian SMEs more competitive. When we are done solving complex supply chain problems, our customers should see it as ‘Excellence Simply Delivered’. Thus, the new campaign – ‘Where there is a will, we are the way’. With this, we want to strike an emotional chord and go beyond business conversations.”

     

    Added Pratap Bose, Founding Partner and Chairman, The Digital Street: “Through its exceptional service quality, DHL is known for bringing hope and delight to its customers. The creative thought behind this campaign highlights exactly that, blending special experiences with a continuous endeavour to deliver with care. The campaign weaves a beautiful story of a caring father-son relationship and the role played by DHL in fostering a personal connection to bring them closer. The commercial was created with an intent to stand out in the minds of consumers, and hence allow them to connect better with the brand’s values.”