MxMIndia

Tag: Sandeep Jain

  • The India arm of the creative agency network has bagged the creative mandate for Vega, the beauty accessory and personal care appliances brand

    Leo Burnett to help Vega be more ‘atmanirbhar’

    By Our Staff

     

    Leo Burnett India has won the creative mandate for Vega, the beauty accessory and personal care appliances brand. The account was won following a multi-agency pitch and will be handled by the agencies New Delhi office.

     

    Sandeep Jain

    Said Sandeep Jain, Director, Vega Industries: “Vega over the past few years has been steadily revolutionizing the beauty accessory market with best in class, well-priced products. Our mission at Vega in to provide Do-it-yourself ‘Head to Toe’ grooming / styling products to our consumers so they can be atmanirbhar.  We are in a dynamic growth phase and were looking for a partner who not only understands our ambition but can take our brand to the next level. Leo Burnett’s strategic approach, dynamic creativity and the energy that the team brought to pitch aligned with our thinking and we are very excited about working together”. Uff did Jain have to use the word: atmanirbhar? Well, perhaps we know now which side of the political fence he is leaning towards.

     

    Dheeraj Sinha

    Added Dheeraj Sinha, CEO and Chief Strategy Officer – South Asia, Leo Burnett: “Vega is one the few successful homegrown brands in the beauty accessory category. With the past year giving momentum to the DIY culture we see tremendous potential for the brand to grow. We look forward to bringing our new-age creative approach, platform understanding and dynamism to support the brands ambitious growth plans and establish them as the leader in their category.”

     

    Thank heavens, Monsieur Sinha didn’t use the ‘a’ word.

     

     

  • Vega is a beauty accessory and personal care appliances brand

    Ananya Panday to endorse Vega

    By A Correspondent

     

    Actor Ananya Panday has been signed up by beauty accessory and personal care appliances brand, Vega, to endorse its ange of products.

     

    Said Sandeep Jain, Director, Vega Industries: “Vega’s mission is to make our consumers ‘Atmanirbhar’ with our DIY range of innovative products. We have always innovated while combining fashion & style with value for money pricing. We have introduced various products such as 3 in 1 hair styler, hair dryer, straightening brushes and chopstick curler with the endeavor to always stay ahead of the competition with a keen focus to bring the best for our consumer. The name VEGA denotes one of the brightest stars in the universe and for us all our VEGA fans are the bright stars who dazzle the world with their charm and pizzazz. This is the quality that resonates in our brand star, Ananya Panday, who at such a young age has made a mark for herself and enthralls her legion of fans with her charm, skills & cool quotient. She is already known for her distinct style statement and the elan with which she presents herself to the world. Her appeal amongst the young & the youth of India is second to none, a fact that is evident from her immense following on all forms of media. Ananya is the perfect fit for brand VEGA that also aspires to cater to the diverse grooming and styling needs of the young free spirited gen Z of today.”