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Tag: Sandeep Gupta

  • The video major rejigs internal leadership teams to power into its next growth phase

    Sandeep Gupta to head Shemaroo’s broadcast biz

    By A Correspondent

     

    Sandeep Gupta

    Last week, Shemaroo Entertainment announced the appointment of Sandeep Gupta as COO – Broadcasting Business. This announcement comes at a time as the company announced its strategic entry into broadcast business with two channel launches – Hindi GEC Shemaroo TV and Marathi movie channel “Shemaroo MarathiBana”, launch.  With this move, Shemaroo will consolidate its entire broadcast offerings under Gupta.

     

    Subhash Somani, Deputy Vice President, who has spearheaded Shemaroo DTH VAS will now take additional charge of Shemaroo TV. Somani will oversee the entire business for Shemaroo TV – Content Production & Planning and Channel Distribution among others. Meanwhile, Vivek Koka, Assistant Vice President, who heads the Bollywood category, will now be given additional responsibility of leading the Marathi Movie channel ‘Shemaroo MarathiBana’

     

    In addition, Rakesh Jain, Programming Head, will be responsible for the programming and creative development of the Hindi GEC, Shemaroo TV and will work closely with the team to strengthen the channel’s position. Also, Yojana Bahalkar Bhave, Deputy General Manager, will lead programming for Marathi movie channel, Shemaroo MarathiBana.

     

    Hiren Gada

    Commenting on strengthening of the leadership team, Hiren Gada, CEO, Shemaroo Entertainment said: “Shemaroo’s DNA has been to constantly evolve with the changing times and pre-empt market shifts and adopt unconventional approaches for an accelerated growth. Our endeavor has always been to build a future ready organisation with distinct capabilities and a distinctive culture with an emphasis on developing internal talent. This new structure will power us as we enter our next growth phase. Sandeep  is one of those rare leaders in our industry who possess a sharp business acumen coupled with great insights on the pulse of the audiences. I am confident that he will be able to take our television offerings to greater heights as he leverages his experience of successfully building large scale television businesses.”

     

    Added Gupta on his appointment: “Shemaroo is an established and homegrown name in the entertainment industry, entertaining consumers from the last 57 years. The company is constantly experimenting and tapping into many new businesses, and has always disrupted the archaic norms. It’s an exciting time to be a part of such a dynamic team at Shemaroo, while embracing the culture and bringing the best to the vision and leadership. I look forward to working with the teams here, and make significant contribution by making the category a household name.”

     

     

  • It has launched with the taglibe 'Badalte Aaj Ke Liye'

    Shemaroo TV too comes with a Hindi GEC

    A Correspondent

     

    Shemaroo Entertainment has launched a new Hindi GEC – Shemaroo TV. A free-to-air channel, Shemaroo TV targets Hindi-speaking markets with the tag line ‘Badalte Aaj Ke Liye.’

     

    Hiren Gada

    Commenting on the launch, Hiren Gada, CEO, Shemaroo Entertainment Limited, said: “We, at Shemaroo Entertainment, are constantly evolving and upscaling with the changing times. The content of Shemaroo is spread across different verticals through which we maintain a healthy relationship with viewers and advertisers equally. While we manage large digital platforms, entering into the broadcasting space will help us with reach and enable us to build a stronger affinity with the audiences. With the launch of our flagship channel, Shemaroo TV, we are excited to strengthen our presence in the industry and deliver our promise of entertaining the Indian audiences.”

     

    Added Sandeep Gupta, COO – Broadcast Business, Shemaroo Entertainment Limited: “If we see the current TV space and particularly the Free To Air space, there is large consumption of content but with less variety of shows and genres. Shemaroo TV will be enhancing the entertainment needs of the Indian audiences by its vast offerings of iconic shows, alongwith original shows across various genres. We have worked extensively to understand the needs of our consumers and have sharpened our insights based on what will appeal to them. Shemaroo TV will have an extensive reach and we aim to become one of the most popular destinations in the Free To Air General entertainment space.”

     

     

  • The popular Indian GEC will use Amagi’s state-of-the-art Cloudport 2.0 to drive increased flexibility and cost savings

    B4U to transform content delivery and playout operations with Amagi

    By A Correspondent

     

    Amagi has been signed on by B4U Television Network India for a range of end-to-end cloud-based playout services. Through its flagship channel playout platform, CLOUDPORT 2.0, Amagi’s services will include playout, 24/7 monitoring, conditional access, and measurement systems leveraging satellite distribution from AsiaSat, Asia’s premier satellite operator.

     

    The development marks a significant step in the adoption of cloud-based managed playout services by TV networks in India and Amagi’s growing expertise in this area. It also demonstrates increasing adoption of the Amagi’s next-generation channel playout management services by TV networks worldwide to monetise their content delivery and distribution.

     

    “Amagi’s playout services offer us improved flexibility, transparency, and channel control at very cost-effective rates. We are also delighted with the excellent technical support delivered by Amagi in transitioning from our earlier playout infrastructure in just under two months,” said Sandeep Gupta, Chief Financial Officer, B4U Network. “With all our content assets on the cloud, we are in a position to efficiently expand to new geographies and target specific markets as the business demands. It also makes us future-ready, as Amagi’s platforms are extendable for content regionalization, ad monetization, and OTT platform integration.”

     

    The content and playlist is contributed by B4U in Mumbai, India, and the United Kingdom, while playout is uplinked in Hong Kong via AsiaSat. The entire workflow is stitched through Amagi’s cloud infrastructure and monitored by Amagi at its headquarters in Bengaluru.

     

    “CLOUDPORT is rapidly becoming the preferred platform of choice for channel playout and management as TV networks look to leverage new efficiencies available through virtualized playout models,” said Srividhya Srinivasan, co-founder, Amagi. “By supporting multisite workflows and collaboration, our CLOUDPORT platform dramatically enhances playout and distribution efficiencies for B4U Television Network India while enabling them to deliver a world-class entertainment experience to customers.”

     

  • No change is planned for the agency's management committee in India. He will report to Juan Rocamora, Chairman/CEO of Havas WW Asia Pacific

    Havas Worldwide appoints Nirmalya Sen as CEO

    By A Correspondent

     

    Havas Worldwide has announced it has named Nirmalya Sen as CEO of Havas Worldwide India. He will report to Juan Rocamora, Chairman/CEO of Havas WW Asia Pacific.

     

    Stated Andrew Benett, Global CEO of Havas Worldwide and Havas Creative Group: “This is a timely and critical hire for Havas Worldwide India. We are bolstering our position in this important market. Our clients will quickly benefit from the value Nirmalya’s leadership brings to the agency.”

     

    Mr Sen was until recently President of TBWA in India. Over the course of his career, Sen has advised and helped to grow global and national brands including Nissan, Maruti Suzuki, Mitsubishi Motors, Nestle, Britannia, adidas, HBO, Dabur, Tata Tea, Pedigree, Electrolux, and others.

     

    Commenting on his appointment with Havas Worldwide India, Mr Sen said, “I am delighted and honoured to be entrusted with the care of the Havas Worldwide brand in India. Havas Worldwide’s proposition is unique: It combines the resources of a large, established global network with the innovative spirit of a young, new-age challenger brand. I’m very excited to work on growing and developing the agency’s presence in India.”

     

    No change is planned for the agency’s management committee comprising Satbir Singh, Chief Creative Officer and Managing Partner; Shavon Barua, President, South and West; Sandeep Gupta, Chief Financial Officer; and Sourav Ray, Chief Strategy Officer, under the guidance of London-based Anish Gupta, who was appointed Non Executive Chairman earlier this year.