MxMIndia

Tag: Sandeep Dahiya

  • As its exclusive brand agency

    Genes Lecoanet Hemant appoints Branquila

    By Our Staff

     

    Didier Lecoanet and Hemant Sagar
    Didier Lecoanet and Hemant Sagar

    Genes Lecoanet Hemant, a ready-to-wear designer label by Indo-German-French designers Didier Lecoanet and Hemant Sagar, has appointed Branquila Brand Ventures as its exclusive brand agency. Effective immediately, Branquila will manage public relations, social media, performance marketing, and the creative mandate for Genes Lecoanet Hemant.

     

    Sandeep Dahiya
    Sandeep Dahiya

    Branquila Brand Ventures, launched in 2022 by Sandeep Dahiya (ex-Viacom18, Times of India group etc), drives brand and marketing strategies for various businesses.

     

  • To handle his brand and businesses

    Suniel Shetty mandates Sandeep Dahiya’s Branquila

    By Our Staff

     

    Sandeep Dahiya

    Suniel Shetty, actor and businessman, has announced a collaboration with Branquila Brand Ventures, the integrated brand management agency founded by senior mediaperson Sandeep Dahiya. Effective immediately, Branquila Brand Ventures assumes responsibility for managing Shetty’s brand and businesses across multiple avenues. This is the first time that the actor-businessperson has got an agency to not only “strengthen and scale-up existing ventures but also explore newer avenues, across categories, and across platforms”.

     

    Talking about the collaboration, Suniel Shetty said: “Sandeep brings with him two key ingredients for unlocking future growth – experience across categories and imagination beyond compare. It’s a rare combo, and I am excited to have him on-board to explore newer avenues, as well as to propel the existing ones.” He further added, “I strongly believe in ethical growth, and doing things differently. I am glad that we’ve got great alignment with him there as well.”

     

    Added Dahiya who is Founder & CEO of Branquila Brand Ventures: “Anna Suniel Shetty is an industry in himself, and it’s an honour to work with him across multiple ventures to curate, create and collaborate on new and novel ideas.” He further stated, “Mr. Shetty’s acute understanding of the key aspects of business, is hard to match – not just within the industry, but outside it as well. We look forward to collectively breaking newer frontiers.”

     

    Brandquila Brand Ventures was set up in November 2022 by Dahiya, who has held leadership positions with The Times of India group and earlier with Viacom18.

     

  • The salon has teamed up with renowned experts Namrata Soni, Dr. Mickey Mehta and Saanchi S. Nayak

    Digi Osmosis to manage digital duties of Femina Flaunt salon

    By A Correspondent

     

    Bennett, Coleman & Co. Ltd has mandated Digi Osmosis for the digital and social media mandate of its recently launched Femina Flaunt Studio Salon in Mumbai.

     

    Said Sandeep Dahiya, CEO, Femina Flaunt: “Femina Flaunt Studio Salon is designed to be a hotspot to ignite ideas for self-expression. It’s a place where beauty meets bravado, glam meets gusto, comfort meets creativity, chic meets street and expertise meets experimentation.” He further added, “As we go about redefining the beauty service landscape, we’re glad to have on-board Digi Osmosis, to help us create a differentiated consumer experience on the digital platform too.”

     

    Added Manish Kumar, CEO, Digi Osmosis: “We are at an exciting phase of our journey and I believe that the work we have on the table and have done till now will make our clients proud. Beauty and Wellness market in India is a rapidly evolving and a growing market. We see a lot of scope of interesting digital campaigns which will help Femina Flaunt Studio Salon reach out to a larger customer base across the globe. We look forward to our association with them.”

     

     

  • The Viacom 18 Senior Vice President – Consumer Products and Communications has put in his paper

    Sandeep Dahiya quits Viacom18

    By A Correspondent

     

    Sandeep Dahiya

    Viacom18 Media has announced the resignation of Sandeep Dahiya, Senior Vice President – Consumer Products and Communications. Mr Dahiya has been with the group for eight years and has worked in multiple-functions across the group – consumer products, communications and corporate affairs. He will continue in his current capacity till July 15. It is not known where he is moving to next.

     

    Making the announcement, Sudhanshu Vats, Group CEO – Viacom18 Media Networks said, “Over the last many years Sandeep has passionately led Viacom18’s consumer products’ business and taken it to a respectable position. He’s laid a strong foundation in creating eco-systems for our brands outside their core business and we’re committed to building on this foundation even further.”

     

    Commenting on the development, Mr Dahiya added, “The 8-year phase at Viacom18 has been the most fulfilling and exciting phase of my professional career and I’ve tremendously enjoyed working on some of the most well-known brands/properties – be it Colors, MTV, Nickelodeon, Vh1 and Comedy Central.”

     

  • To mark the new episodes of Teenage Mutant Ninja Turtles, Nickelodeon has partnered with Toy Triangle to bring in an exclusive toy range targeted towards boys

    Nickelodeon targets Rs 250cr fm merchandising this yr

    By Ananya Saha

     

    Sandeep Dahiya

    Nickelodeon, the children’s channel from Viacom 18, began its merchandising journey five years ago. Merchandising became a critical part for Nick India to engage and interact with its young audience. While in the recent financial year-end, merchandising only contributed to high single-digit percentage towards the revenue, Nick India managed collective net retail sales of Rs 120-130 crore (of which 8-20% go towards paying royalties), according to Sandeep Dahiya, SVP & Business Head – Consumer Products, Viacom18.

     

    This financial year, Mr Dahiya hopes to garner revenues of Rs 250 crore through merchandising. And he is hopeful to achieve the target, given that Nick has partnered with Toy Triangle to bring an exclusive toy range of Teenage Mutant Ninja Turtles targeted towards young boys in India. The range will debut on May 1 at Hamleys. Post two weeks, it will be available at various big-box retailers and large format stores such as Shopper’s Stop, Hypercity and Reliance Timeout.

     

    The launch will be supported by a 360-degree marketing campaign across the nation. Mr Dahiya reasoned, “We could not have timed the launch better. The series has registered some great ratings across US, UK, Canada and Australia, and is now set to launch in India in early May, coinciding with the launch of the toy range.” He added that beginning with toys, Teenage Mutant Ninja Turtles will soon expand into other key categories – stationery, back-to-school, publishing and apparel.

     

    Syed Adil Qamar, Country Head, India, Toy Triangle says, “We are delighted to partner with Nickelodeon India on such a huge property, which is already creating waves internationally. We have already received an overwhelming response from retail buyers who believe that TMNT will re-invigorate the toy aisle in the action.”

     

  • Sandeep Dahiya, Sr. Vice President – Consumer Products & Communications, Viacom18 Media, on merchandising helps bring alive popular characters for a kiddie channel like Nickelodeon

    Jaldi 5 with Sandeep Dahiya: Kids’ merchandise market still at start line

    It’s been a few weeks since kid brand Nickelodeon India, that has a diverse portfolio in the kid’s consumer market with its popular toons, introduced its own sub-brands in the Indian market under Nick Explore, Nick Sports and Nick Action. The first edition from this kitty was ‘Nick Explore’ that has been initiated in an association with Mexus Education.

     

    MxM India quizzed Sandeep Dahiya, Sr. Vice President – Consumer Products & Communications, Viacom18 Media Pvt Ltd on this ambitious new licensing venture and what consumers can look forward to in the future.

     

    01. What does the current kids toys and merchandising market look like in India? Is there scope for broadcast players to make it big in this space?

    The landscape is large and the opportunity to expand is immense. However, we’re all still at the ‘start’ line. Compared to the developed markets where over 90% of the retail is organized, in India, it’s the other way round – with just about 7-8% being organized. However, the good news is that the rate of growth of the organized part is outgrowing the unorganized part…and that is a great indicator for everyone.

     

    Broadcast players have been able to build platforms that bring alive these characters and create a fantasyland around them. Kids love fantasies and the licensed products, help them live their fantasies – be it school bags, shoes, books, bicycles, playsets, dolls and accessories, amongst other things.

     

    02. How is the ‘Nick Explore’ venture doing for Nickelodeon?

    Nickelodeon has always tried to engage kids of all age groups with merchandise that is unique, interactive and entertaining. This collaboration also marks our entry into a new domain – both from a brand as well as a category perspective. The ‘Nick Explore’ range of kits, developed by Mexus Education, will help unlock the creative potential in older kids, while exposing them to basics of science in a manner that’s fun and interactive.

     

    03. Mexus Education is the partner that you have tied up with for Explore. Who are the other players that you have approached with your concepts?

    Let me put it like this: Mexus Education was the perfect partner, given their expertise at product development and distribution strength. We are in talks with other players for similar concepts, but it’s too early to talk about it.

     

    04. Apart from edutainment, which are the other categories that kids have a liking towards and something which you are contemplating venturing into?

    Expansion into newer categories and concepts is an on-going process and there are quite a few of them that we’re pursuing.

     

    So what can one expect from Nick Sports and Action next?

    An exciting range of toys and play-sets that would keep the kids engaged, active and outdoors.

     

    05. What are your promotional plans so as to enable this venture gain a pan-India appeal?

    It is being supported by both above- as well as below-the-line initiatives. We have been supported by all large formats in giving us significant retail presence. The new product range will be promoted through online initiatives.