By A Correspondent
Sandeep Chhabria has been appointed as the Creative Head, Events & Activation of Percept One. This has been effective August 16.
Chhabria is responsible for generating ideas across Percept One divisions namely, Percept Ice, Percept Activ and Percept Profile. Across IPs, content, sponsorship and digital and then, events and brand activation. He will create cutting-edge concepts and strategies maximising Percept One’s integrated capabilities, in order to help brands reinforce their leadership position & surpass their market ambitions.
Said Nupur Mahajan, Chief Executive Officer, Percept One: “Percept One’s core philosophy of form and fluidity makes every brand engagement corridor the hero. Form, or the central pillar, is not necessarily brand advertising it is equally experiential and brand activation. With this thought, is our integrated agency approach – our oneness – and it is then natural that we bolster the thinking talent across Percept One. Idea-led strategy and implentable ideas is Sandeep’s brief and given his track record, our clients stand to benefit.â€
Speaking on his new role as Creative Head, Events & Activation, Percept One, Chhabria said: “Percept One provides for an outstanding platform with limitless brand building possibilities and I am honoured to be a part of this new chapter in Percept’s trajectory. I look forward to building brands from end -to-end.â€