MxMIndia

Tag: Sandeep Anand

  • The account will be handled by team based in Bengaluru

    HiveMinds to continue as Domino’s digital agency

    By Our Staff

     

    Hiveminds Innovative Market Solutions, the digital agency of Madison World, has been retained by Domino’s (Jubilant Foodworks Pvt Ltd) as its digital marketing agency. The account will be handled by the HiveMinds team based in Bengaluru.

     

    Said Sandeep Anand, EVP & Chief Marketing Officer, Jubilant Foodworks: “We’re glad to be continuing our association with HiveMinds for digital marketing mandate for performance. They have done some great work towards scaling our online revenues and overall App user base in the last 2+ years. They are the right partners for enabling our next phase of aggressive digital growth.”

     

    Added Deepti Bhadauria, Chief Strategy Officer, HiveMinds: “Winning the Domino’s digital mandate again is a matter of great honor for us. At HiveMinds, we believe in keeping ahead of the digital innovation curve and consistently delivering high-scale targets for our clients. Working with the Domino’s team enables us to set new benchmarks in digital growth and to keep pushing our own boundaries to do some award-winning work. We look forward to setting new stellar records together in the future.”

     

  • Rolls out #Haath Badhao India #Vaccine Lagao India drive

    FCB films for Domino’s Pizza for Covid vaccination

    By Our Staff

     

    Domino’s Pizza has launched its nationwide campaign, #HaathBadhaoIndia #VaccineLagaoIndia, which urges everyone to come together and get vaccinated.

     

    This campaign is supported by a 360-degree multimedia approach. The brand has unveiled the TVC, which is conceptualized by FCB India. Penned by lyricist Swanand Kirkire, and directed by Amit Roy of Love Aaj Kal fame, the TVC features a montage of visuals showcasing the solidarity displayed by people across the country during the tough second wave of the pandemic.

     

    Commenting on the campaign, Sandeep Anand, Chief Marketing Officer, Domino’s India, said: “Domino’s brand ethos lies in enjoying the friends, family and fun moments. In line with this thought, we wanted to highlight the importance of vaccination in enabling these moments. With the #Haath Badhao India #Vaccine Lagao India campaign, we are celebrating those who have taken the first step towards a better tomorrow by getting vaccinated, as well as inspiring others to follow suit. Our aim to encourage and enable others to come together and get vaccinated so that we can all move towards a happier and safer moments of togetherness.”

     

  • The campaign also has creative activations across online and social media platforms

    Zomato asks users ‘Mat kar Ichha control, Zomato khol’

    By A Correspondent

     

    Depicting instances of cravings from everyday life, Zomato’s latest TVC ‘Mat kar Ichha control, Zomato khol’ urges users to take advantage of its app and fulfill the food cravings that they needn’t shut out.

     

    Said Sandeep Anand, Chief Marketing Officer, Food Delivery, Zomato: “Most customers feel an internal tussle when they crave to order outside food. This tussle is mostly around social conditioning where they feel that giving into their craving depicts a lack of self-control. Through this TVC, we attempt to encourage users to live larger than life and give into their cravings, guilt-free.”