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Tag: Sandeep Amar

  • A collation of Twitter engagements over domains

    Twitteet releases January analytics

    By Our Staff

     

    The categories whose Twitter engagement have been analysed include Politicians (party-wise), Journalists, Business Leaders Founders & Investors), Sportspersons (cricket and other sports), Movies stars (Bollywood and regional), Authors, Chefs, and Comedians. Twitteet has also released two separate reports ranking India’s Top 100 politicians and Top 200 journalists by their Twitter engagement.

    Said Twitteet co-founder Sandeep Amar: “Our core objective is to provide social business intelligence, social monitoring and actionable insights to the leaders across various domains and also to businesses and marketers.  We run daily analysis of all engagements – which are the total of likes and retweets, collate every month, across categories; and then slice and dice them to mine actionable insights. At some level a leaders Twitter engagement gives one sense of his connect with his constituents and what are the key issues that matter. We hope to sharpen this data over time and broad base our offerings to other social platforms and geographies.”

     

     

  • ieMalayalam.com will be a completely ad-free platform

    Indian Express launches ieMalayalam.com in Kerala

    By A Correspondent

     

    The Indian Express Digital has ventured into regional language portals with ieMalayalam.com operating out of Kerala.

     

    Speaking on the launch, Sandeep Amar, CEO, Indian Express Digital said: “We believe in delivering nothing but the best to our readers across the country. Malayalam is one of the most mature news markets in the country and we are all geared up to deliver the best for the Malayalam users by curating the best voices from across the state and abroad. We have made sure that it is the best product in the market, and user experience is better than any other digital player in Malayalam. We are also utilizing innovative storytelling formats, including a unique visual play, to enhance readability and drive engagement. With our all-around focus on a best-in-class user experience and high-quality journalism, we are confident of soon establishing ourselves as the leading Malayalam platform in the region.”

     

    The launch of ieMalayalam comes a week after the launch of Techook.com — a tech review platform for experienced gadget fans.

     

  • Poised to be a game-changer with its focus on credibility, superlative content, and data-backed reviews

    Indian Express Group launches mobile-led platform – Techook.com

     

     

    Indian Express Digital has announced the launch of Techook.com, a stack-based platform for tech gadgets. Launched with an aim to simplify smartphone decision-making, Techook is set to be a major disruptor in the tech journalism space. It has the most unique card-based UI both for desktop and mobile, setting world-class UI standard coming from India.

     

    One of the key reasons why the launch is heralded as a gamechanging development is its focus on ensuring information credibility and data-backed review processes for gadgets. Every smartphone is subjected to a rigorous review process to generate a comprehensive performance report. With a numeric rating assigned to every parameter tested over a seven-day period, Techook does not cut any corners to generate completely impartial smartphone ratings to provide objective information to its readers. Products are also sorted into different categories according to user profiles to enable swifter discoverability and better navigation. Techook will also curate relevant news and updates along with how-to videos and articles to keep readers up-to-date with the latest developments from the world of gadgets.

     

    Speaking on the launch, Sandeep Amar, CEO, Indian Express Digital, said, “Techook is one of the most innovative media launches in India. The design and UI is totally unique, along with the most comprehensive analysis of each and every feature and specification of mobile phones(to begin with). Techook will make decision making for buying mobile phones easier than ever before. The stack-based platform in the Indian scenario will be the most unique and user-friendly UI. We are confident of creating great user value with comprehensive content around mobile phones and in the future, around other gadgets. This will be an ad-free product, and user experience will be of the highest standard.”

     

    The platform has employed world-class technology for an uncluttered user experience, pioneering the card-format layout in India. This allows users to move from one page to another without leaving the current page. There is no browser load, and the navigation is smooth and hassle-free with swipe-based, ad-free premium content and layout. This focus on a seamless interface and engaging content has allowed the platform to capture and retain reader interest.

     

    “In this digital day and age, technological adoption is no longer a choice. This also reflects in how Techook is designed. We have conducted exhaustive market research and user feedback surveys to create a platform that met and exceeded the expectations of the new-age user. With this launch, we are now one step closer to cementing our leadership status in the tech journalism segment,” added Sandeep Amar.

     

    The launch of Techook.com follows close on the heels of the launch of InUth.com (homepage of millennials) and underlines the Indian Express Group’s commitment to bringing world-class products for Indian audiences. The platform plans to add more review categories in the future in addition to smartphones, as it sets about empowering Indian consumers with the most objective and credible product information available.

     

  • iReach collects, organizes and activates valuable audience data from India.com group websites across the web and mobile platforms

    India.com launches iReach for data mgmt

    By A Correspondent

     

    India.com has announced the launch of iReach; an innovative Data Management Platform with 40 million unique users powered by first party cookie data. With its unique data management platform, iReach collects, organizes and activates valuable audience data from India.com group websites across the web and mobile platforms. iReach aims to create specific audience segments with its rich first party cookie data, so that advertisers get guaranteed audience targeting for their media campaigns on the IWPL network.

     

    The platform will empower advertisers to specifically target over 40 million users, categorized into 300 plus audience categories. The advertisers will be able to choose segments based on these specific pre-curated categories, iReach will also empower them to create custom audience segments to meet the unique targeting requirements of their brand.  Some of the major audience segments are: computer & technology, food & beverages, travel, automobiles, sports, shopping, finance, business & money, health buffs etc.

     

    Commenting on the launch of the platform, Sandeep Amar, Chief Operating Officer at India.com said, “The display revenues are moving into data across the world, first party cookie data is creating great value for clients. The current buying in India is happening at site level to reach desired target audiences, which is not a very scientific process. The first party cookie DMP is the best option as it allows you to target audiences, which are potential buyers of your products/services. Third party cookie data cannot be trusted as it does not have a clear source, high quality publisher DMPs are clearly the best options. iReach will allow advertisers to reach out to right target audiences on India.com sites, Google Display Network and FB exchange – so now target users rather than target sites.”

     

  • The platform will empower India.com to manage their own content recommendations maximizing the monetisation of their audience to other content publishers

    India.com forms multi-year partnership with Outbrain

    By A Correspondent

     

    India.com, India’s third largest online publisher and Outbrain, the world’s largest content discovery platform, announced the details of a multi-year strategic partnership. The deal will empower the media company and its properties – including Zeenews.com, dnaindia.com, Bollywoodlife.com, Cricketcountry.com, OnCars.in, Prepsure.com, BGR.in, Careerfundas.com, TheHealthSite.com, Travel.india.com and Video.india.com – to fully leverage the Outbrain guided personalisation platform.

     

    The platform will empower India.com to manage their own content recommendations maximizing the monetisation of their audience to other content publishers, driving increased audience engagement, and providing key insights and analytics about their core digital users.

     

    Sandeep Amar, Chief Operating Officer at India.com said: “We are really happy to partner with Outbrain, and use their technology and products to makes sure our users and advertisers get benefits from it. We are confident they will deliver the highest quality recommendations and best monetisation options for India.com. We look forward to bringing the Outbrain solutions to our advertising partners in India.”

     

    Gulshan Verma, General Manager SEA & India at Outbrain, commented on the announcement: “Over the last few months, we’ve increasingly observed publishers integrating their services into their sales platforms, allowing for more native placements. Previously, most of the Outbrain content was contained in a widget at the bottom of the page but, by working with the publisher’s direct sales teams, we have now started serving content in premium locations like the right rails, homepages, mobile pages, thus providing better customer experience for the reader and monetisation opportunities for publishers in India.”