MxMIndia

Tag: Sandeep Aggarwal

  • Highlights the convenience and services Droom offers to both buyers and sellers of vehicles through the catchy new TVCs

    Droom gets Baba Sehgal to work his magic

    By A Correspondent

     

    Droom has rolled out its new ad campaign that has been conceptualised by Contract Advertising. The campaign highlights Droom’s differentiated brand proposition of quick selling and buying of automobiles. The new TVCs, starring rapper Baba Sehgal, encourages users to get the best value-for-worth services when it comes to anything on wheels.

     

    Speaking on the launch, Sandeep Aggarwal, Founder and CEO, Droom said: “Droom’s 21st century technology tools and services have been gathering a massive response from buyers and sellers throughout the country. Earlier,we had released two TVCs which highlighted the joys of owning a verified, pre-owned vehicle. The roll out of our new TVCs, especially during India’s most-watched reality show, Bigg Boss, will help us to reach out to a diverse audience and demographics and enhance the brand recall tremendously.”

     

    Added Mayur Hola, ECD, EVP Contract Delhi: “Baba Sehgal was an inspired choice that struck the team while jamming together. And once we had him, there was no looking back. Baba is the bard of street smart bakwaas. We went nuts on this one and there are no ‘edits’. Right down to the 6 seconders, it’s all original content and a lot of it.”

     

     

  • Starting off the campaign with TV commercials highlighting Droom's unique ecosystem services tools Droom History, Eco and OBV which have made it the most disruptive online automobile player

    Droom bets big on its ‘Ecosystem Services Tools’ in latest marketing campaign

    By A Correspondent

     

    Droom, the increasingly visible online automobile transactional platform, is set to launch what it claims will be a “mega multi-million-dollar pan-India communication campaign”. With the 360-degree integrated campaign which starts off with three TVCs, Droom is betting big on its ecosystem services tools – Eco for doorstep auto inspection, OBV for fair market value of any used vehicle and Droom History for used vehicle history report, to firmly cement its position as India’s leading automobile marketplace.

     

    Commenting on the campaign, Sandeep Aggarwal, Founder and CEO Droom said, “At Droom we have built the entire ecosystem for used automobile buying and selling ground up and with performance based marketing program and data driven approach, we want to now educate India that used vehicle transactions can be fair, transparent and without buyer’s remorse too. Droom and OBV are already household names and with these TVC campaigns Droom History and Eco will also see a massive adoption by consumers. Following the launch of these three TVCs, we are launching extensive ATL, Digital, OOH and print campaign as well.”

     

    Added Ashish Chakravarty, National Creative Director, Contract Advertising, the creative agency behind the TV ad film: “When a used vehicle changes hands, the entire transaction is skewed towards the seller. The buyer is forced to trust the seller’s word, and his own instinct. We picked up these simple observations and buyer pain points. This campaign shows how Droom puts buyers in a position of advantage by equipping them with science and data.”

     

  • From building trust to transparency to algorithm based pricing estimates to world-class auto inspection, Droom provides user with varied tools to ensure the buying/selling experience of automobiles becomes a breeze

    Droom apportions huge budget for marketing

    By A Correspondent

     

    Online automobile transactional platform Droom has announced its latest marketing initiative pegged at Rs 225 crore. Beginning with three TVCs to be aired in coming days, Droom plans to carry out extensive marketing efforts throughout the country that firmly re-enforces its position as the leading automobile transactional marketplace facilitating buyers and sellers to avail the best value-for-worth offers and propositions when it comes to anything on wheels.

     

    The large budget of Rs 225 crore, out of which Rs 100 crore has been assigned to the TVCs, was allocated to carry out all-encompassing efforts spreading awareness in the entire country regarding the numerous benefits of online automobile transactions and Droom’s central role in the same. By introducing OBV (for used vehicle pricing), Eco (for auto inspection), Droom History (for used vehicle auto reports), and Droom Credit (instant auto loan for used vehicles), Droom has established itself as an end-to-end services provider and a leader of the automobile services ecosystem in India. From building trust to transparency to algorithm based pricing estimates to world-class auto inspection, Droom provides user with varied tools to ensure the buying/selling experience of automobiles becomes a breeze.

     

    Commenting on the landmark budget, Sandeep Aggarwal, Founder and CEO Droom said: “We haven’t spent majority of amount we raised in June 2016 in our last round so essentially we increased our marketing budget to Rs 225 crore as we wanted to further fuel the adoption of not only the Droom the marketplace platform but also our ecosystem services tools such as OBV and Eco etc. and take them to mass market. At Droom we have built the entire ecosystem for used automobile buying and selling ground up and with performance based marketing program and data driven approach, we want to now make Droom a household name in India.  We run the most efficient marketing programs for any Ecommerce company in India and we plan to achieve very high ROI on this spend.”

     

    Apart from the three TVCs, the campaign will also feature extensive print, BTL, OOH, digital and online video campaigns to offer a 360-degree nationwide brand recognition.  Out of this budget Droom is also allocating Rs. 25 crores in CSR related campaigns on road safety, pollution, driving rules and used vehicle buyer’s rights.

     

  • To spend on TV, print, digital and social media and also be seen outdoors on billboards and external installations

    Droom sets aside Rs 100cr budget for marketing blitz

    By A Correspondent

     

    Droom, the online automobile transactional marketplace, is geared to launch a mega promotional campaign with a budget of Rs 100 crore. The new campaign is being launched for television, YouTube, print, digital and social media and will also be seen outdoors on billboards and external installations. The entire campaign is designed to drive traffic and increase consumer awareness and to enhance the sense of pride amongst Indian consumers when it comes to buying a pre-owned vehicle.

     

    Commenting on the campaign, Sandeep Aggarwal, Founder and CEO Droom, said, “Buying a used vehicle is still shrouded in great doubt for many Indian consumers. This year, through our marketing efforts, we hope to instil a sense of pride in the buyers when they purchase a pre-owned automobile. Our focus completely lies in implementing high Return-On-investment promotion options. Furthermore, the 360-degree marketing initiatives will also help us achieve our goal of reaching an annualized GMV of Rs 3000 crore by the end of 2016 and Rs 5-7,000 crore by the end of 2017 by enhancing consumer tendency to look at the benefits of purchasing their dream vehicles through us.”

     

    Keeping this trend in mind the upcoming festive season, Droom will be rolling out the marketing initiatives early. Of the Rs 100cr budget, Rs 25 crore has been allocated to TV, outdoor, print and radio advertising and other ATL activities. Considering the huge market available digitally, a further Rs 25 crore has been assigned to digital promotional activities such as Search Engine optimization, online ads etc.