MxMIndia

Tag: Sanctum Wealth Management

  • The campaign highlights the integral aspects of MIO and the consumable content designed by Razorfish, digitally to promote each trend before the audience on social media

    Razorfish promotes Sanctum’s mid-year investment outlook report

    By A Correspondent

     

    Razorfish India has designed the Mid-year Investment Outlook 2016 (MIO)  for  Sanctum Wealth Management – #SanctumOutlook2016, identifying and promoting trends across social media properties (Twitter, Facebook and LinkedIn). The campaign highlights the integral aspects of MIO and the consumable content designed by Razorfish, digitally to promote each trend before the audience on social media.

     

    Said Bharatesh Salian, VP & Head Strategy, Razorfish: “The goal was to transform the Mid-year Investment Outlook into consumable content for digital. We used social and display to promote each trend, individually, and direct users to the blog – where each trend was placed in detail. Intriguing creatives piqued audience interest and drove them in drones towards the website.” Added Shiv Gupta, Founder & CEO at Sanctum Wealth Management: “The Mid-year Investment Outlook drew upon a carefully curated selection of trends, assessed and presented with a view to help investors navigate a complex environment and achieve their financial objectives. In order for the Outlook to be disseminated in an effective manner, we took it digital through a differentiated strategy of making the content more consumable and discoverable. Going digital helped us bridge the connect with a focused target audience. It delivered high engagement figures, rendering the campaign one of the more successful ones for the brand.”

     

  • Sanctum Wealth Management has named Razorfish India as its consultant and digital agency of record

    Sanctum Wealth Mgmt names Razorfish as Digital AoR

    By A Correspondent

     

    Sanctum Wealth Management has named Razorfish India as its consultant and digital agency of record. Razorfish was selected out of three agencies that participated in the pitch.

     

    Sanctum Wealth Management wants to rapidly expand its digital program and consumer engagement strategies. Razorfish has developed www.sanctumwealth.com , a new consumer website, which is minimalistic, cutting edge and versatile in its experience.

     

    Our Inner Sanctum, a film created by Razorfish, resonates the message Sanctum Wealth Management has for their clients. A message that exemplifies trust, integrity and a collaborative experience in wealth management, which is amplified through their digital platforms, their services and their client approach.

     

    “Our business is highly nuanced and we don’t compromise on quality. Razorfish made a significant effort to understand these nuances and delivered outstanding results,” says Shiv Gupta, Founder and CEO of Sanctum Wealth Management Private Limited.

     

    “This new relationship is an important milestone as we explode our digital efforts, which is a critical component of our clients brand building and digital transformation,” said Bharatesh Salian, Vice President & Head of Strategy at Razorfish.

     

    “We believe in co-owning our clients’ vision, ambitions, dreams and even their problems. Our partnership from the very start was based on this principle and the transformational outcome for Sanctum is a result of this shared vision,” said Charulata Ravikumar, CEO at Razorfish.