Eros Now has announced its partnership with Samsung Mobiles. As part of the collaboration, Samsung Galaxy users based in India can access movies, original shows, music, short-format content and more from Eros Now on the ‘My Galaxy’ app.
Commenting on the partnership, Ali Hussein, CEO, Eros Now said: “We consider at this alliance as a befitting one, considering the insatiable demand for online entertainment on mobile screens. As we continue to offer seamless access to Eros Now’s massive and compelling content library to India’s large OTT consumer base, the partnership enables us to tap into potential consumers using Samsung Galaxy smart phones.”
Tata, one of India’s largest conglomerates is ranked as India’s Most Creative brand by TRA Research Pvt. Ltd., (formerly Trust Research Advisory), a Comniscient Group company. The revelation was a part of a study conducted across 16 cities by the brand insights company. Creativity is the strategy ability to cope with situations to create better or new solutions combining innovating thinking and efficacious application. Contrary to general perceptions Creativity is one of the three operators under “Rational Appeal†in TRA’s proprietary Brand Attractiveness Model.
The South Korean multinational company Samsung Mobiles ranked second on Creativity followed by LG and Sony respectively. Honda was ranked in the fifth position, succeeded by technology giants Hewlett Packard (HP) at sixth and Dell at seventh. The eighth, ninth and tenth ranked brands feature Nokia, Maruti Suzuki and Bajaj respectively.
N Chandramouli
Commenting on Tata’s status as India’s Most Creative Brand, N. Chandramouli, CEO, TRA stated, “Creativity is not just viewed from a point of novelty, entertainment and utility alone, but from a position of future risk amelioration and protection. Tata is a pioneer, one willing to take risks and go through unchartered territories to deliver better or new solutions. When brands display Creativity, they demonstrate an ‘intellectual’ ability to deal with the future better.â€
