MxMIndia

Tag: Samriddh Dasgupta

  • Petcare brand HUFT aims to expand the pet care category

    Heads Up For Tails releases #HUFTFamilyTales ad

    By Our Staff

     

    Petcare brand Heads Up For Tails has launched a brand campaign titled ‘#HUFTFamilyTales’ featuring three short films produced in partnership with FCB India.

     

    Speaking about the campaign, Samriddh Dasgupta, Chief Marketing Officer, Heads Up For Tails said: “At Heads Up For Tails, we are focusing on expanding the category and bringing more people into pet parenthood. It is an amazing journey filled with love, craziness and self-discovery. We reached out to our community for stories that depict this myriad of emotions. It was truly overwhelming to see the kind of impact pets have had on the lives of their parents, and how our brand has had the privilege of playing a small role in this journey. We aspire to raise awareness about the value that a pet brings to your life, but in a fun and deeply creative way. We believe that pets are family, and family deserves only the best.”

     

  • Celebrates 14th year anniversary with brand film '#HUFTTurns14'

    Heads Up For Tails rolls out campaign

    By Our Staff

     

    Heads Up For Tails, an omni-channel pet care brand, completes 14 years and to celebrate it, it has the launched a brand film campaign #HUFTTurns14.

     

    Speaking about the campaign, Samriddh Dasgupta,  Chief Marketing Officer, Heads Up For Tails said: “From one product to now serving millions of households and being India’s largest pet care brand, Heads Up For Tails has come a long way in the past 14 years. With #HUFTTurns14, our objective is to celebrate all our milestones and the impact the brand has created on the lives of pets and pet parents. With this aim in mind, we have dedicated our birthday month to share our innovations, growth, and celebrate the community we serve.  This is our way of thanking those who have supported us in this journey. We also wish to recognize the people who work in the field of pet care and champion their efforts.”