By A Correspondent
Amplifon, a leading hearing care service provider has appointed Rediffusion Y&R to handle its creative mandate.Amplifonis present in 22 countries and has more than 5,500 clinics all across the globe.
Founded in 1950, is the largest hearing care service provider in India as well, with presence in more than 76 cities with more than 200 clinics. Amplifon has a team of over 200 highly qualified audiology professionals, trained as per international protocol to provide the best service on hearing impairment, rehabilitation, prevention, latest technology and after-care.
Samit Varma, Chief Executive Officer, Amplifon said;“We’ve been through an intense evaluation process and have decided to award the business to Rediffusion Y&R, on the strength of understanding our business, and having the right direction on concepts and strategy. Our criterion for shortlisting our agencies have been purely on the compelling passion & love displayed by the agencies for our brand.â€
Shveta Paul, Director Marketing, Amplifon added; “Hearing Care category is small but growing very rapidly, awareness amongst urban consumers is rising and hence the customer is now savvy enough to understand the advantage of going to a global brand like Amplifon. It is this rise in awareness and our leadership position that we at Amplifon have to maintain and take the brand to new heights. We found the pitch from Rediff to be very detailed and made with a lot of passion. Their communication ideas are surely going to impact and influence our customer very soon when our advertising campaign hits the media. We have full faith in Rediff and its team to take this partnership further, and to firmly establish Amplifon as the first brand choice of our customers.â€
On winning the account, Group President Rediffusion Y&R Dhunji Wadia said, “It’s an honor to be associated with Amplifon. Our team is excited to work on this account. We look forward to creating great work together.â€