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Tag: Samir Gangahar

  • The mandate will be handled by the Leo Burnett Gurugram office

    Leo Burnett India to handle creative mandate for Jaquar Artize

    By A Correspondent

     

    Jaquar Group has appointed Leo Burnett India to handle the creative mandate for Artize, the luxury bath brand from its stable. The mandate will be handled by the Leo Burnett Gurugram office.

     

    Said Ranbir Mehra – Director, Jaquar Group: “Artize, the luxury bath brand from Jaquar Group is witnessing a metamorphosis. As a team, we are all set to take this brand to the next level of consumer experience. I am very happy to have Leo Burnett as our communication partner in this journey,”

     

    Added Sandeep Shukla – Global Marcom Head, Jaquar Group: “Advertising agency is a crucial link between company and customer. We are glad to have Leo Burnett on board as our communication partner for brand Artize. I am sure industry is all set to see some superlative and out of the box brand ideas for the bathroom industry.”

     

    Said Samir Gangahar, President – North, Leo Burnett: “It is special to partner a home grown legacy brand that has made very strong inroads in the premium and luxury segment. We look forward to working with the team to build on the success of Artize and take it to the next level of growth.”

     

     

  • The mandate was awarded after a multi-agency pitch and will be handled by the Leo Burnett Delhi office

    Airtel adds Leo Burnett to its roster of agencies

    By A Correspondent

     

    Airtel has added Leo Burnett to the roaster of agencies. Leo Burnett will handle a host of B2B and B2C services across the businesses, including the BTL work and circle marketing campaigns. The mandate was awarded after a multi-agency pitch and will be handled by the Leo Burnett Delhi office.

     

    Shashwat Sharma

    Said Shashwat Sharma, Chief Marketing Officer, Bharti Airtel, India and South Asia: “Since Airtel’s launch 24 years ago, the brand has evolved to cater to changing consumer needs. As we move towards the era of digital transformation, we wanted to strengthen our equity amongst youth and as an innovation thought leader. We are confident that Leo Burnett with their new age thinking and strong execution excellence would help us to create a future ready brand.”

     

    Dheeraj Sinha

    Speaking about the win Dheeraj Sinha, Managing Director India & Chief Strategy Officer Leo Burnett, South Asia added: “This is a spectacular win for us and I am thankful to Airtel for the confidence they have reposed in our thinking, creative prowess and ability to deliver at scale. We believe in today’s times a brand needs to have multiple conversations with people across touchpoints. We look forward to building the future narrative for Airtel across the businesses.”

     

    Said Samir Gangahar President-North, Leo Burnett: “This is a milestone win for us and we are beyond thrilled that Airtel has decided to bring us on board. We are looking forward to working with the teams to create some distinctive and memorable work.”

     

     

  • The account was won following a multi-agency pitch

    Lots Wholesale Solutions appoints Leo Burnett India as its creative partner

    By A Correspondent

     

    Lots Wholesale Solutions, a part of the USD 50 billion Charoen Pokphand Group and a wholly-owned subsidiary of Siam Makro Public Company Limited from Thailand has assigned its creative mandate to Leo Burnett India.

     

    Lots is a ‘cash & carry’ operator in wholesale for professional business operators and has already launched its three flagship stores in Delhi NCR. The mandate is to position Lots as the leading complete wholesale solutions brand. The business win comes after a multi-agency pitch and Leo Burnett India’s Gurugram office will lead the account.

     

    Tanit Chearavanont

    Said Tanit Chearavanont, Managing Director, LOTS Wholesale Solutions: “We are excited to have Leo Burnett India as our creative agency to lead the branding and creative mandate for Lots in India. Leo Burnett’s expertise and passion comes with impressive ideation, understanding of our core business and a creative track record. We look forward to working together & building a strong brand name in India.”

     

    Dheeraj Sinha

    Speaking about the win, Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett added: “We are very excited that LOTS has trusted us with the mandate to establish the brand in India. This is one of Thailand’s biggest brands and they have huge plans for India. We look forward to working closely with the brand team and defining a sharp strategic approach for the brand to build market success and leadership.

     

    Said Samir Gangahar, President North-India, Leo Burnett: “It’s truly exciting to partner with Lots. The wholesale market operates differently which makes it even more challenging to find unique solutions.”

     

     

  • The agency’s sprawling new office premises will also house Indigo Consulting, Arc Worldwide and Prodigious

    Leo Burnett India relocates to a new office in Gurugram

     

     

    Leo Burnett India has brought together its North India operations under one roof. Leo Burnett India, Indigo Consulting, Arc Worldwide and Prodigious’ Delhi arms will now integrate into the same office space located in Gurugram in New Delhi NCR. Helping achieve the integration is a staircase spanning three floors, right in the middle of the office. It is perhaps this flight of stairs that brings all the agencies together, truly integrating the people and businesses, notes a communique.

     

    Speaking about the launch of the new office, Samir Gangahar, President – North, Leo Burnett India said, “The beauty of this office is that the design philosophy is inspired by the culture within the organisation. Hence, the emphasis on creating several open spaces for collaboration and each floor being seamlessly connected. We couldn’t have created a better environment to drive our agenda of integration to solve clients’ business problems, to the next level.”

     

    Added Rajesh Ghatge, CEO, Indigo Consulting, “As an agency specialising in digital transformation and digital communication, we strive to create and deliver great consumer experiences for our clients. The best experiences can only be created when client challenges and opportunities are addressed agnostic of any particular media channel. Working together in a seamless office space fosters collaboration to create fantastic and effective work – without losing anything in translation.”

     

    The new workspace in Gurugram has been designed by Studio B, headed by architects Jaya Kanwar and Balbir Singh.

     

  • Sachin joins from Draft FCB Ulka where he was Group Creative Director

    Leo Burnett appoints Sachin Das Burma as Group ECD

    By A Correspondent

     

    Sachin Das Burma
    Sachin Das Burma

    Leo Burnett India has appointed Sachin Das Burma as Group Executive Creative Director at its Delhi office.

     

    Sachin comes to the team having built his credentials across several marquee brands like Dabur, Nokia, Indian Airlines, Carrier, Hyundai, Pepsi, Mountain Dew, Slice, Iodex, Horlicks, Airtel, Hero Motors, MakeMyTrip, Snapdeal, HCL, Tata Salt, amongst others.

     

    Welcoming him on board, Samir Gangahar, President – North, Leo Burnett India, said, “We are delighted to welcome Sachin. With an impressive track-record of creating path-breaking integrated communication across categories and the hunger to do a lot more, I’m excited to see him craft ideas that impact consumer behaviour and solve business problems across our portfolio of brands.”

     

    RajDeepak Das

    RajDeepak Das Chief Creative officer, Leo Burnett India, added, “In Sachin we have found a leader who has the ability to keep things simple and connect every piece to a human truth. His ideology and working style is ideal to drive innovation and integration in the communication process. I’m sure Sachin’s inclusion will significantly enhance our capability of solving our clients’ problems by creating new age work based on strong consumer insights.”

     

    Sachin joins from Draft FCB Ulka where he was Group Creative Director. He has won many awards in national and international circuits including Goafest, New York Festival, Adfest, D&Ad, etc. He has also worked with Contract Advertising, Bates India and JWT.

     

  • Samir's new focus will be to grow other specialisations including shopper, retail and ecommerce

    Leo Burnett elevates Samir Gangahar as Prez – North

    By A Correspondent

     

    Samir Gangahar

    Leo Burnett announced the elevation of Samir Gangahar as President of North India. In his new role, Samir will be responsible to lead Leo Group’s operations in North India. Apart from content, digital and experiential, Samir’s new focus will be to grow other specialisations including shopper, retail and ecommerce.

     

    Saurabh Varma, CEO, Leo Burnett Group India said, “Under Samir, Leo Burnett, Delhi has transformed into a fully integrated operation. He has been instrumental in creating a culture of collaboration within the agency where a group of specialists work together to solve a client problem. Samir has helped strengthen Leo Burnett Delhi’s digital operation and I’m delighted to state that it has now become a technology/digital hub for many of our key clients. The activation business has grown tremendously in the last one year and going forward Samir’s role will be to build on that momentum. He will help us build new specialisations as part of his mandate. These include shopper, retail and rural.”

     

    Saurabh Varma

    Samir says, “In my new role I look forward to working closely with Saurabh in growing Leo Burnett India on the back of a “renewed thrust for integration. In line with our Human Kind philosophy, we will intensify our focus on finding and solving our clients’ problems and partnering them in the journey of brand building and business growth.” Samir joined Leo Burnett as Executive Director in August 2007 after a 17-year stint with JWT, where he was Vice President and Director, Client Servicing.

     

  • Rachita will work closely with Samir Gangahar to help grow the agency's revenue

    Leo Burnett appoints Rachita Dutta as Business Head

    By A Correspondent

     

    Rachita Dutta

    Leo Burnett India has appointed Rachita Dutta as Business Head at its Delhi office. In her new role, Rachita will work closely with Samir Gangahar to help grow the agency’s revenue by focusing on organic growth and winning new businesses.

     

    Commenting on the appointment, Samir Gangahar, Executive Director, Leo Burnett, said, “I am delighted to have Rachita on board. Her depth of knowledge and experience across categories and geographies would really add to the agency’s capabilities. Moreover, having had the experience of heading an agency, Rachita will add immense value to the leadership team in Delhi.”

     

    Rachita Dutta commented on her joining, “I have always admired the work produced by Leo Burnett from a standpoint of strategy and the final creative product it delivers to solve its clients’problems. With changing times, the agency is evolving as a holistic unit which is not only equipped to offer traditional communication solutions but also more contemporary services like digital,activations, etc. I look forward to work with Leo Burnett Delhi’s young and talented team to create communication that is creatively stimulating and relevant in the real world.”

     

    Rachita has joined Leo Burnett from Grey Sri Lanka where she was Country Head since 2013. During her tenure there, she played a hands-on role of consolidating existing businesses and growing the agency’s revenue through new business wins. Prior to joining Grey Sri Lanka, Rachita led Rediffusion Y&R’s LG business out of its Delhi office and also held a two year stint as the Vice President of Lowe Delhi.

     

  • The agency won the account following a multi-agency pitch that went on for around three months

    PayUMoney appoints Leo Burnett as creative agency; Mindshare to handle media duties

    By A Correspondent

     

    Online payment solutions company PayUMoney is set to launch its first multi-media advertising campaign to raise awareness about its consumer offering. This will be a nationwide campaign that will run across months and target online buyers. PayUMoney has appointed Leo Burnett to handle its creative duties. The agency will be looking at the whole creative process and will be the agency on record for the Gurgaon-based company.

     

    The agency won the account following a multi-agency pitch that went on for around three months. The pitch process also included the evaluation of a few media buying agencies and Mindshare netted the media planning and buying mandate.

     

    Varun Jha, Marketing Director at PayU India said, “Leo Burnett’s thought processes on contemporizing the brand thought, creative connect, out-of-the-box thinking and passion made them an obvious choice.We are confident that the team at Leo Burnett understands the unique nature of PayUMoney’s business model and will be able to execute a communication strategy that will enable us to grow in the exciting segment of online payments. We are excited to share our passion with Leo Burnett team to take PayUMoney to the next level.”

     

    Samir Gangahar, Executive Director, Leo Burnett commented, “PayUMoney is transforming the way Indians make online payments. We are happy to associate with them at such an early stage in their journey and help them in making PayUMoney synonymous with a simple payment solution for every need.”

     

    Ravi Rao, Leader South Asia at Mindshare said “Online Payment is on the cusp of a major revolution and we are proud & excited to partner with PayuMoney, the leader in this space. We see great opportunity to engage with this evolving consumer and bring about behavioral change.”

     

    PayUMoney is accepted as a payment option on more than 62,000 websites. It offers unique prepositions like buyer protection and reward points to users who pay through PayUMoney.

     

  • Cairn India is one of the largest independent oil and gas exploration and production companies in India

    Cairn India awards brand-comm mandate to Leo Burnett

    Samir Gangahar

    By A Correspondent

     

    Cairn India Limited, one of the world’s fastest growing upstream oil & gas company has appointed Leo Burnett as their agency on record for their branding communication requirements in India.

     

    Cairn India is one of the largest independent oil and gas exploration and production companies in India.  Through its affiliates, Cairn India has been operating for close to 20 years playing an active role in developing India’s oil and gas resources. The company is a global player that has been rated as the fastest-growing energy company in the world, as per 2012 & 2013 Platts Top 250 Global Energy Company Rankings.

     

    Samir Gangahar, Executive Director, Leo Burnett, Delhi adds, “We feel privileged to be entrusted with the opportunity of playing a crucial role in the branding communication strategy of Cairn India. It further reinforces our belief in our guiding tenets of ‘Purposeful Brands’ whose message is delivered through ‘Integrated Solutions’. We along with our partners Indigo Consulting, MSLGROUP and Zenith Optimedia look forward to working with Cairn India to devise a programme that utilises all possible communication platforms available.”

     

    At Leo Burnett, the integration drive is a strong and emphatic one given that stories happen across channels and are media-agnostic. Leo Burnett will craft and execute integrated campaigns for Cairn India.

     

    The account was awarded in a pitch process that attracted some of the best-known and largest agencies in the country.

     

  • As part of his new role, Sai will oversee and take care of the Chennai market as well as key national clients

    Sainath Saraban elevated to NCD at Leo Burnett

    By A Correspondent

     

    Rajdeepak Das, Chief Creative Officer (CCO), Leo Burnett Group India announced the elevation of Sainath Saraban as the National Creative Director (NCD), Leo Burnett India. As part of his new role, Sai (as he is fondly known), will oversee and take care of the Chennai market as well as key national clients. He will continue to be based in Delhi as he assumes this new responsibility.

     

    Saurabh Varma, CEO, Leo Burnett Group shared, “Sai is one of the best creative talent in The Leo Group today. His thorough and in-depth understanding of the target audience coupled with popular culture, comes through clearly in the great work that he creates for our clients. I look forward to seeing him make magic in the Chennai market and on our key national clients.”

     

    Rajdeepak Das, CCO, Leo Burnett added, “Sai is definitely one of the most promising talents of Leo Burnett India and undoubtedly one of the good human beings I have come across . We want the greatness to spread to one more office. Cheers to Sai.”

     

    Samir Gangahar, Executive Director, Leo Burnett Delhi says, “I have seen Sai evolve from a rookie writer to being one of the most prolific creative talents we have in the business today.  His creative leadership and ability to address brand issues with effective and popular work has been instrumental in the growth of Leo Burnett in the past few years. It is a privilege to have him work as my partner and I’m sure we’ll see a lot more magic from him in the future.”

     

    Sai joined Leo Burnett in 2005 and within just 14 months he was promoted to Executive Creative Director. He began his career with JWT Delhi, where he worked for 5 years on brands like Boost, Pizza Hut, Hero Cycles and CNBC. This was followed by a brief stint at McCann Erickson after which he joined JWT Bangalore where he worked on Kingfisher, Red Label Tea, McDowell’s and was a part of the team that won Levi’s and Nike.