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Tag: Samir Chonkar

  • Films conceptualized by Brand League Partners

    3 new TVCs for Hide & Seek biscuits

    By Our Staff

     

    Parle Products has launched its latest advertising campaign for their chocolate chip cookie brand Hide & Seek with a sharp focus on establishing its identity as an enabler of first -time conversations. The films have been conceptualized by Brand League Partners.

     

    Said Mayank Shah, Senior Category Head at Parle Products: “We, at Parle Products, realise how important it is for a brand to be a part of a customer’s journey. There are certain moments that we all face while growing up as teenagers and we understand the significance of these changes and decisions we make at that time. All of us have come across that time in adolescent years when the fear of rejection keeps us away from initiating conversation with that special someone. Our premium brand Hide & Seek resonates with young and innocent love while acting as an enabler to ignite a spark in situations wherein people feel hesitant to express themselves freely or directly. Our brand plays the role of breaking the ice so the first-time conversations between two young people are comfortable and relaxed. Since the campaign is targeted towards teenagers, it’s not about intense love but about innocent attraction & young playful chemistry. The campaign is light-hearted and at the same time builds our brand so that we achieve top-of-mind recall among consumers and continue our brand narrative. With this TV and digital campaign, we aim to strengthen our position in the chocolate cookies category.”

     

    Added Samir Chonkar, Head at Brand League Partners said, “We wanted to create something special for consumers and we are happy to be able to create a theme for Parle’s Hide & Seek brand – ‘Start your story with Hide & Seek’, which will bring forth something relatable, fun and engaging experience for everyone! The films showcase cute and innocent interaction between couples designed to appeal to customers’ lovestruck-side and get some attention directed towards the brand.”

     

  • Its launch campaign broke with four full-page print ads on Sunday across North India

    Everest bags Oaktree mandate

    By Our Staff

     

    Ad agency Everest has bagged the creative duties of OakTree International School. Its launch campaign broke with four full-page print ads on Sunday across North India. The campaign also went live on social and digital.

     

    Said Adit Goel, Director of Oaktree: “The Everest creative approach was refreshingly playful while stating upfront that top quality education is our primary promise. We liked their simplicity of approach in communicating a completely new concept in education”.

     

    Said Samir Chonkar, Creative Chief at Everest: “The Oaktree brief was very inspiring, and practical in approach. In this first phase of the campaign we have highlighted the global education that Oaktree offers. The campaign is now headed to digital and video where we shall highlight the unique balance between sports through leading academy partnerships and an international teaching faculty.” Added Ananda Ray, also Creative Chief at Everest: “Oaktree is playful, yet it is serious. Our mandate is to communicate the combination of many inter-related dimensions that have got even more complicated with physical schools continuing to be shut.”

     

     

  • Everest Brand Solutions has elevated Samir Chonkar to head its creative function in Mumbai

    Everest elevates Samir Chonkar to head creative function in Mumbai

    Samir Chonkar

    By A Correspondent

     

    Rahul Jauhari, Chief Creative Officer, Rediffusion Y&R and Everest said: “Samir’s contribution to the growth of Everest has been phenomenal. In addition to being a pillar of my team over the past few years, Samir has created work that has not just won, but also added immense value to our clients. His down-to-earth demeanor and relentless pursuit for perfection is respected by clients and colleagues alike. He steps into a role he has earned, in every sense of the word.”

     

    Rahul Jauhari
    Dhunji S. Wadia

    Dhunji Wadia, President, Rediffusion Y&R said: “Samir has a proven reputation as a creative leader and is held with enormous regard both internally and his clients. Samir’s passion for our agency, his integrity and intellectual curiosity, along with his deep collaborative way of working will make a difference to our clients and to our agency.”

     

    In his 20 plus years of experience in the industry, Samir has helped build iconic brands like Parle-G, Hide & Seek, Monaco, Milano, Amul, Tata Indicom, TCS, Tata Housing, Frooti, Bailey, Bagpiper Whisky, Tortoise Mosquito Coils, Hitachi, Onida, ING Mutual Fund, LIC, Franklin Templeton, Bajaj Allianz, Castrol, Jet Airways, Emirates Airlines and more.