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Tag: Samera Khan

  • Designed to serve the marketing, publicity and business development needs of all B2B communications of brands across categories

    Dentsu Webchutney gets into B2B marketing

    By A Correspondent

     

    Samera Khan

    Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has announced its newly established Business to Business Marketing Division. It will be headed by Samera Khan, EVP – Strategy, Dentsu Webchutney.

     

    “The line between a customer and a consumer is fading day by day. Globally, B2B brands have the largest audience on LinkedIn; they have 36 times more followers on LinkedIn than on Instagram but 20 times more engagement on Instagram than on LinkedIn. The users’ browsing and search behaviour is the same through the day and that’s what we want to own with our B2B division. We want to remove the boring from B2B,” said Sidharth Rao, CEO and co-founder at Dentsu Webchutney.

     

    The new division is poised to help businesses targeting other businesses across categories and industries. Businesses that work with Dentsu Webchutney will have specialized services available to help them with Online and Offline Marketing, Market Research, Publicity, and most importantly, a focus on Content Marketing and Distribution Strategy.

     

    Added Khan: “Our strategy is to focus on B2B with experiential content marketing across the various touchpoints that the customer already exists on. We pride ourselves on understanding what moves the Indian consumer. Now it’s just about using that same understanding for a business decision maker. Even though our starting point is B2B, our goal is to think of it as H2H (Human to Human), to humanize this crucial relationship.”

     

  • With more than 12 years of experience, Samera has worked with agencies including Ogilvy, DraftFCB and Havas Worldwide

    Dentsu Webchutney appoints Samera Khan as EVP

    By A Correspondent

     

    Samera Khan

    Dentsu Webchutney has roped in Samera Khan as EVP- Strategy and Planning.  Samera will be based out of Mumbai and will report to Sidharth Rao – CEO, Dentsu Webchutney.

     

    As part of her new mandate, Samera will head creative strategy and planning for the agency across its offices in Mumbai, Delhi and Bengaluru.

     

    Commenting on her appointment, Samera said, “I am excited about this new role that I take on with Dentsu Webchutney. They have a unique way of approaching digital advertising with a spot-on understanding of culture and technology. And to partner with a distinct set of creative and strategic talent makes this even more exciting and challenging.”

     

    Sidharth Rao

    Commenting on the appointment, Rao said, “Dentsu Webchutney has entered its next phase of growth and it’s absolutely essential for us that we use the right kind of partners to steer this growth forward. Samera has immense international experience along with advertising experience in India on some of the biggest brands in the world. This gives her a unique edge on strategy and understanding of the human mind. This will add to the strength that holds the Dentsu Webchutney fort together. I am extremely happy to welcome her on board.”

     

    With more than 12 years of experience, Samera has worked with agencies including Ogilvy, DraftFCB and Havas Worldwide.