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Tag: Sameer Rao

  • He will be operating from ABP Network's Mumbai office

    Sameer Rao is CEO of ABP Creativons

    By Our Staff

     

    ABP Network has appointed Sameer Rao as the Chief Executive Officer (CEO) of ABP Creations Pvt. Ltd., a 100% subsidiary of ABP Network Pvt. Ltd. Rao has a wide-ranging experience of two decades in television, film, and digital platforms. He will be operating from ABP Network’s Mumbai office.

     

    Commenting on Sameer’s appointment,  Avinash Pandey, CEO of ABP Network, said: “We are pleased to welcome Sameer Rao to the ABP Network family. We are certain that with his expertise and accomplishments, he will take ABP Creations Pvt. Ltd. to greater heights. In this dynamic period of digital growth, his vision will perfectly align with our goals for ABP Creations Pvt. Ltd. I believe that over time, his knowledge, and ingenuity will further contribute to the organization’s success.”

     

  • Built on the thesis of ‘Hai Mumkin', Discovery JEET to go live on February 12

    Discovery Jeet to launch on Feb 12

    By A Correspondent

     

    Discovery Jeet announced its launch plans for February 12. With the credo of ‘Hai Mumkin’, the channel has got its distribution and programming act together along with signing on Netflix as its OTT platform partner. The channel will launch with five hours of programming band daily out of which three hours will be original programming built on the thesis of underdog winning. It will be available in Hindi, Tamil and Telugu.

     

    Said Karan Bajaj, Senior Vice-President & General Manager- South Asia, Discovery Communications India: “Discovery Jeet is the biggest ever attempt with ‘purpose at scale’ in the Indian entertainment space. We have done our research, evaluated India’s zeitgeist and created an entertaining yet purposeful content philosophy which will touch the heart of Indians across the country. The exciting content proposition, the never-before reach at launch, and a disruptive marketing campaign makes us confident about the success of the channel. It is heartening to note that the content slate for Discovery Jeet is attracting so much interest and attention even before the channel is on air.”

     

    Added Sameer Rao, VP-Head of Mass Entertainment-South Asia, Discovery Communications India: “Discovery Jeet’s differentiation comes from our lineup of dramatic, compelling stories of real, relatable characters presented in a cinematic, larger than life format. It is a representation of a strong emotion of ‘hai mumkin’ which is palpable in Tier II and III towns across the country.”

     

     

  • Content development leader brought on to forge a new direction for Discovery with millennial audiences across various platforms

    Sameer Rao appointed VP at Discovery Networks

    By A Correspondent

     

    Discovery Networks Asia-Pacific has appointed Sameer Rao as Vice President, Real World Products-South Asia with effect from November 25. Rao will lead content curation, audience development, creative and original content for Discovery’s Real World product suite which includes Discovery Channel, Animal Planet, Discovery Science, Discovery Turbo, Discovery Tamil, Discovery HD World and Animal Planet HD World.

     

    Based in Mumbai, he will report to Karan Bajaj, SVP & GM South Asia, Discovery Networks Asia-Pacific. He will lead the development of the Real World vertical and expand the networks’ existing category leadership.

     

    Commenting on the appointment, Bajaj said: “I am delighted to have Sameer join our team to transform our Real World product suite with visceral content, compelling local franchises and digital offerings that resonate with millennial audiences. Sameer’s depth of experience and network will be a catalyst in developing an omni-platform content strategy appealing to the masses.”

     

    Rao brings with him over two decades of experience in movie, broadcast and consulting industries.