MxMIndia

Tag: Sameer Mehta

  • Conceptualised by What's Your Problem Brand Solutions Pvt.Ltd., the campaign is led by a social experiment followed by a web series that encourages parents to spend quality time with their kids

    Kores emphasizes on spending quality time with kids

    By A Correspondent

     

    As a leader in the clay category in India, Kores wanted to shift the attention from traditional ways of playing to creative and innovative ways of playing together with parents. The campaign aims at introducing this product to its target audience with a proposition that would make playing with clay a bit more meaningful not only for the kids but also for the parents.

     

    Said Amit Akali, Managing Partner & Creative Head and Tejas Mehta, Co – Founder and Director – Account Management and Strategy – What’s Your Problem: “We were clear that this is not about making a regular ad film. The insight is much deeper and needed a tool that would bring the insight alive beautifully. Research pointed out that parents do spend time with their kids but it is not always quality time. They are busy with their work and the kids are left unattended in spite of them being around. We wanted to highlight this fact and make people realise that some behavioural shift is required to spend quality time with kids.”

     

    Added Sameer Mehta, Executive Director – Kores India Ltd: “We are excited about the entire ecosystem that brings the product alive. We believe that this is one effective way to engage parents and kids and bring them to the table to innovate and play together. Also, each webisode helps build a unique piece that completes the carnival theme associated with the Do It Together Kits. These webisodes are panned across a period of five weekends to help parents inculcate a new habit of spending quality time with their kids. We also hope this eventually becomes a part of the daily routine and is adapted by schools too.”

     

     

  • Shaleen would be reporting to Sameer Mehta, Head- Business & Operations, TracyLocke

    Shaleen Sharma appointed Vice President – Strategic Planning & Analytics for TracyLocke India

    By A Correspondent

     

    Shaleen Sharma, Partner and Chief Strategy Officer at Wire frame with an experience of 16 years, working across places like Boston Consulting Group, Mindshare, JWT etc. has joined TracyLocke as Vice President – Strategic Planning & Analytics. Shaleen would be reporting to Sameer Mehta, Head- Business & Operations, TracyLocke and would be the lead strategist across the agency’s clientele and service offerings that include shopper marketing, trade marketing and retail solutions.

     

    Having worked across various categories, he brings on board a significant understanding of consumer engagement, brand management & building strategic marketing platforms that combine digital, media & entertainment domains.

     

    Shaleen is currently working on the development of a qualitative tool that reveals human needs and motivations and places them in a contextual and cultural framework. The primary application of this tool is about driving a deeper connect between brands and their consumers. He has also developed a real time web analytics tool that is capable of integrating all the brand variables, like sales, click through rates, foot falls etc.

     

    Quoting on Shaleen’s appointment, Sameer Mehta, Head- Business & Operations, TracyLocke said, “At TracyLocke, we believe in Bottom – Up Grass roots approach to enable our clients with a business solution, which is powered by the Shopper insights. Shaleen brings in relevant experience in Shopper engagement strategies aligning it with brand Management & building strategic marketing. His understanding and expertise on Digital will only add to our vision of providing Technology lead Shopper insights and shopper experiences encompassing Path-to-purchase across the Retailers and e-tailers.”