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Tag: Sameer Makani

  • The campaign will enable users to share their love-story to get featured on Humans of Bombay

    Makani campaign for Metro Shoes with Humans Of Bombay

    By A Correspondent

     

    Makani Creatives has launched #FoundMyPair, a campaign for Metro Shoes in association with Humans of Bombay. Metro Shoes is running a social media campaign promoting this campaign that began from February 9, 2020.

     

    Speaking about the campaign, Alisha Malik, VP Marketing and Ecommerce, Metro shoes said: “It is important to be open to experimenting with opportunities on different platforms. It is also important to keep listening to those that engage with your brands, #FoundMyPair is an opportunity engage better with the millennials and showcase stories of our real followers.”

     

    Added Sameer Makani, Co-Founder and Managing Director, Makani Creatives: “This association is the perfect fit as it talks about finding the right pair; a pun that fits perfectly for both shoes and love. Shoes are a crucial part of everyone’s journey. As one progresses in life, they evolve with them. We hope to strike the right cord with the audience on Valentine’s Day with this campaign.”

     

     

  • Makani will be responsible for creatives across print and digital channels along with a 360 degree digital outreach

    Makani Creatives unveils ad campaign for ‘Range De’

    By A Correspondent

     

    Netsurf along with Makani Creatives has launched its homegrown, natural cosmetic brand ‘Rang De’. Under the partnership, Makani will be responsible for creatives across print and digital channels along with a 360 degree digital outreach.

     

    Commenting on the film, Sujit Jain, CEO & Managing Director, Netsurf Communications Pvt. Ltd said: “The primary objective was to position Rang Dé as a contemporary, young, vibrant and exotically Indian brand. To create a fun, unconventional make-up routine that resonates with the women of today. And the result, well, we couldn’t ask for more. We were really excited to her the concept. The entire collaboration – Choreographers, Uma-Gaiti and Makani Creatives Pvt. Ltd. – really helped us achieve more than what we expected out of the film. It was just seamless, something that we were very sure about. Given the fact that we were working alongside two of the best names in their respective fields, the entire experience was incredible.”

     

    Added Sameer Makani, Co-Founder and Managing Director, Makani Creatives: “Over the past two decades, we’ve worked with some of best brands in the fashion and lifestyle space. Our deep understanding of the industry and the ability to deliver ‘the difference’ has helped us and our brands to stand out in this heavily contested arena. The latest example of which, is evident in the Rang Dé campaign.”

     

     

  • ‘Awesome is contagious’ brings out the youthful, fun and eccentric side of millennials and is an extension to Mochi's philosophy of #StayAwesome

    Makani partners Mochi to launch an integrated ad campaign

    By A Correspondent

     

    Mochi has launched ‘Awesome is Contagious’, an integrated Autumn-Winter campaign, created and executed by Makani Creatives. The idea was conceived by the digital team of Makani Creatives for an activation which later became the mainline campaign.

     

    Commenting on the launch of the campaign Sameer Makani, Co-Founder and MD, Makani Creatives said: “In the social media world with so many challenges going viral we have attempted to create a similar yet meaningful one where the youth influence others to be awesome just like them. We have therefore created an unconventional campaign for the target audience to better resonate with the brand’s offerings.”

     

    Added Shwetal Basu, Marketing Head, Mochi Shoes: “The young generation is very self-conscious and are obsessed with clicking pictures; cashing in on this habit of the youth, we encourage them to get creative with it and therefore be awesome and influence others too. The launch of the AW campaign ‘Awesome is Contagious’ highlights the variety of awesome footwear collection that the brand has to offer.”

     

     

  • Makani will aim at enriching the health of 130cr Indians through India Health Quiz

    Makani Creatives wins marketing mandate for Goqii India Health Quiz

    By A Correspondent

     

    Goqii, a preventive digital healthcare company, has appointed Makani Creatives as its marketing partner for the India Health Quiz campaign. The agency bagged the mandate following a multi-agency pitch.

     

    Said Krishna Kumar, CCO, Goqii Technologies: “With our earlier India Steps Challenge campaign, we were successful in making India walk & get active. With India Health Quiz, our aim is to make India healthy and educate Indians about health. To fulfil this larger mission, we wanted a partner who had the credentials to create engaging communication and the capability to develop this unique concept using a celebrity ambassador. After a series of pitches, we partnered with Makani Creatives. The India Health Quiz campaign featuring Akshay Kumar is an interesting concept which uses humour to deliver a serious message and we eagerly look forward to its release.”

     

    Speaking on the partnership, Sameer Makani, Co-Founder and Managing Director, Makani Creatives added: “Goqii, is an exciting association for us given the uniqueness of the category. The brand is working towards making India healthy and a happy place. This partnership marks our entry into the new age technology led health ecosystem and gives us the platform to exhibit our creative caliber. Along with the Goqii team, we have created an interesting campaign that will connect with all those people who desire to be healthy.”

     

     

  • The agency’s digital wing will be handling the entire digital mandate

    Makani acquires integrated mandate for Traworld

    By A Correspondent

     

    Makani has bagged the integrated mandate for Traworld, the premium luggage brand from the house of High Spirit Commercial Ventures. Having recently launched the ‘World is Your Ramp’ campaign, the agency will be handling the brand’s ATL, BTL, brand collateral’s among other creative duties. The agency’s digital wing will be handling the entire digital mandate.

     

    Said Sameer Makani, Director, Makani Creatives: “Fashion and travel is an imperative aspect of most people lives and  to travel fashionably has become a norm. The idea was to break the clutter of the luggage industry and position the brand as high fashion travel gear. Sonam Kapoor as the brand’s ambassador, personifies the brand perfectly.”

     

    Added Tushar Jain, Founder, and Managing Director, High Spirit Commercial Ventures: “Traworld is a premium luggage brand for the modern globetrotter. We aim to meet all their requirements innovatively and stylishly. ‘The World is Your Ramp’ campaign aptly positions the brand as fashionable and aspirational. The campaign aims at introducing the brand to a premium and fashion savvy target audience. Makani as an agency has done a great job in positioning our brand and elevating it to another level.”

     

     

  • Conceptualises the new campaign launching Anushka Sharma as the brand ambassador

    Makani Creatives bags creative mandate of Lavie

    By A Correspondent

     

    Lavie’s latest ad campaign launching new brand ambassador Anushka Sharma, has been conceptualised and curated by Makani Creatives.

     

    Said Sameer Makani, CMD of Makani Creatives: “When creating a brand or campaign and keeping the dynamism of fashion in mind, we always strive to strike the right chord with the end consumer. With Lavie we have had a great relationship since 2015 and are very excited about working with them again. We had much fun with Lavie on last year’s campaign too, and with this year’s campaign launching Anushka Sharma, we have successfully strived to go younger and cooler. We are thrilled to know that both the client and audiences are both kicked about the current campaign too!”

     

    Added Sandeep Goenka, Chief Operating Officer of Bagzone Lifestyles: “We have always had a great and satisfying relationship with Makani as they have a keen understanding of the market and its challenging intricacies. And, once again, they have successfully reflected our brand proposition and communication into the best possible perspective. Fashion and our audiences being key. Makani also has a fabulous track record of building & sustaining top brands and we look forward to working with them into the future.”

     

     

  • The films feature actors Katrina Kaif and Sidharth Malhotra

    Makani Creatives unveils two films for Metro Shoes

    By A Correspondent

     

    Makani Creatives has created two films for Metro Shoes featuring Katrina Kaif and Sidharth Malhotra as brand ambassadors.

     

    Said Sameer Makani, Managing Director, Makani Creatives: “With the huge splurge of international, local and .com brands, we felt the need to highlight Metro as a contemporary brand, a brand which has always been evolutionary and in sync with the latest trends. Metro has a huge loyalty base and we decided to reach out to a wider audience while maintaining the warmth of a home-grown brand.”

     

    Added Farah Malik, Managing Director and CEO, Metro Shoes:,“The idea of the films is to showcase the delight of finding your pair of shoes which is what we have always aimed for with our brand Metro Shoes. We are happy with the constant endeavours taken up by Makani to facilitate us with ideas that connect and relate well with our audience.”

     

     

  • The channel announced its plan to expand the scope of its offerings by including within its programming an eclectic mix of non-fiction content that aspires to imbibe the diversity of India

    Makani Creatives wins advertising duties of Epic Channel

    By A Correspondent

     

    Mumbai’s Makani Creatives has been entrusted with the creative mandate of Epic Channel.

     

    Speaking on the development, Atreyo Mukherjee, Marketing Manager, Epic said: “We are very happy and confident on entrusting our communication mandates to Makani. Their creative insights and their involvement to deliver over and above the brief gave them a natural edge during the pitch process. We look forward to an enriching association with team Makani.”

     

    Added Sameer Makani, Managing Director, Makani Creatives: “Epic Channel is very promising and has huge potential. Their content is original, refreshing and very unique. We are very excited to be part of this journey!“

     

  • Coined 'The New Face of Linen', the campaign showcases the company's commitment to bring the best of fashion around the world to India

    Siyaram’s ‘New face of Linen’ in latest ad

    By A Correspondent

     

    Siyaram’s has launched its ad campaign titled ‘The New Face of Linen’ which introduces a variety of designs, textures, weaves in linen fabrics highlighting checks, stripes, prints and colours. The new campaign has been created by MakaniCreatives and directed by KarthikRamnathkar.

     

    Said Ramesh Poddar, Chairman & Managing Director, Siyaram Silk Mills Ltd: “Nowadays, natural fabrics are the biggest fashion trends and linen has been a front runner in popularity in the international market. With the new multi-channel marketing campaign, Siyaram’s aims to inspire young people to explore, be creative and enjoy fashion every day.”

     

    Commenting on the campaign, Sameer Makani, Director, Makani Creatives, said: “The series of four commercials showcase the designs, textures, weaves and colours in a spectacular fashion. This is the first time that Siyaram’s has released a category specific campaign.”

     

    Added KarthikRamnathkar, Director, MakaniCreatives: “After actually experiencing the look and feel of the fabrics, we decided to treat the different films according to the character of clothes. The production design was kept clean to let the fabrics do the talking. I believe that the editor, Yusuf Khan, did complete justice to the fabric and gave the commercials a cool, modern and stylish look.”

  • Makani Creative has won the pitch in a multi agency pitch

    Lavie appoints Makani C reatives as its ad agency

    By A Correspondent

     

    Fashion accessory and footwear brand Lavie has appointed Makani Creatives as its advertising agency for its range of bags and shoes.

     

    Established in 2010, Lavie is India’s leading women’s accessory brand, with a pan India presence. Lavie launched its range of footwear in 2013. The brand leveraged the insight that women are indecisive and fickle in all their choices and worked on a communication platform – Fickle is Fun. The proposition was launched with a campaign with Kareena Kapoor which had very high stickiness with the consumers.

     

    Makani Creative has won the pitch in a multi agency pitch.

     

    Speaking on the development, Sandeep Goenka, COO said, “Makani Creative has an illustrious track record of building and sustaining some of the most high profile fashion and retail brands in the country. It’s this expertise that they leveraged in order to come up with a very fresh perspective on “Fickle is Fun”. Makanis based their pitch on consumer insights while retaining the fashion and aspiration quotient of the brand. We look forward to breaking new grounds with the path created along with Makani Creative.”

     

    Sameer Makani, MD, Makani Creatives said, ‘‘Lavie has created a very strong presence in a very short span of time in the market. Its strength lies in having a range of products right from wallets to bags and shoes all within an affordable range. Lavie gives women the liberty to amass more and more fashion accessories to go with their many moods and wardrobe. The Lavie (range of products) is able to straddle the everyday as well as occasion based need of a woman. Its pan India presence ensures style or trend is not just an urban phenomenon.”