MxMIndia

Tag: Sameer Maheshwari

  • The premise: There are prevalent biases against women, senior individuals, differently-abled individuals when it comes to athleticism and the film highlights these biases well

    DDB Mudra creates war cry for MuscleBlaze

    By A Correspondent

     

    Leveraging insights from the lives of fitness and sports enthusiasts, MuscleBlaze is unveiled a new digital campaign – ‘Ziddi Hoon Main’ created by the DDB Mudra Group.

     

    Commenting on the brand, Sameer Maheshwari, CEO & Founder, Muscleblaze, said: “Muscleblaze is committed to connect and communicate meaningfully with fitness enthusiasts. We believe “Zidd” as a concept will strike an instant chord with fitness consumers and strengthen Muscleblaze position as a leading sports nutrition brand in India.”

     

    Speaking on the campaign, Brijesh Jacob, Chief Creative Technologist, DDB Mudra Group, said: “The brand team had just come off a huge hit with Tum Nahin Samjhoge. The benchmark had been set. But more importantly we felt that it was time to lay down a platform that can be ownable and on which we could build the brand. Zidd, is that platform and we believe is easily extendable to both internal as well as external audiences.”

  • At DDB Mudra, MuscleBlaze would be managed by the agency’s Gurugram unit

    Muscle Blaze chooses DDB Mudra as creative partner

    By A Correspondent​

     

    Following a competitive multi-agency pitch, the DDB Mudra Group has won the creative duties for Muscle Blaze, a sports nutrition brand. As a part of the mandate, the agency would be responsible for its digital and brand strategic planning.

     

    At DDB Mudra, Muscle Blaze would be managed by the agency’s Gurugram office led by Jaipal Singh, Director- Brand Engagement, DDB Mudra North on the account management front and by Tushar Handa, Senior Strategist, DDB Mudra North on the strategic front.

     

    Speaking on the partnership, Sameer Maheshwari, Founder and Managing Director, Muscle Blaze said: “As we forge ahead aggressively to change the fitness landscape of India, we needed an agency that thinks strategically and has a superlative creative product. DDB Mudra exhibited a keen understanding of the category and customer during the pitch process. We look forward to build brand MuscleBlaze with them.”

     

    Added Deepak Nair, Chief Growth Officer, DDB Mudra Group said: “The Indian consumer market is progressively warming up to the consumption of nutrition and dietary supplements. Since its launch, MuscleBlaze’s quality products have helped the brand create a band of loyalists; whose numbers are growing by the hour. We are excited to partner with MuscleBlaze to aid their growth story in India. I am sure that creating conversations for this brand will be an absolute delight.”