MxMIndia

Tag: Samco Securities

  • In collaboration with The Womb creative agency

    Samco launches investment campaign

    Samco Securities, a investment-tech company, in collaboration with The Womb, has launched a series titled ‘Traders ka Andekha Sach’.

    Said Jimeet Modi, Founder and CEO, Samco Group: “Samco recognises the valuable role that a stock trader plays to aid the progress of the financial markets and the economy. Traders possess a unique set of skills, honed through years of experience and dedication. They demonstrate remarkable analytical capabilities, navigating the highs and lows of the market with poise and resilience. Moreover, traders are masters of risk management, meticulously assessing and mitigating risks to protect their investments and maximize returns. This series is our tribute to the traders and the investors”

    Added Heval Patel, Head of Account Management at The Womb: “In India, trading lacks the recognition and respect accorded to other professions. These perceptions impact different aspects of the trader’s social life – facing trouble while securing credit, finding a suitor, kid’s admissions in schools etc. We want to change the way India sees traders. We want to show the Andekha Sach of traders.”

  • The advertising campaign has been executed by Triton Communications

    Samco Securities launches film promoting Margin Trading Platform

    By A Correspondent

     

    Discount broking start-up firm, Samco Securities ltd launched a new advertising campaign in association with Triton Communications, to introduce its margin trading platform.

     

    Said Dr Pallav Kapoor, Vice President of Marketing and Analytics at Samco Securities: “We, at Samco Securities, are committed to provide low cost solutions for trading and investing needs for all- right from first timers to seasoned players. With any traditional brokerage set-up, for a leveraged trade of say 4x, the client pays full brokerage as a percentage on the entire value, whereas at Samco the client pays flat Rs 20 per trade for even a leveraged trade thus keeping our commitment of low transaction costs and at the same time giving clients opportunity to maximise their gains. All these comes with the latest technology embedded on our StockNote trading platform. Triton Communications, has managed to convey this key message to our viewers through our recently launched campaign. We are certain that our storyline will appeal to the viewers and be instrumental in spreading awareness about our new offering.”

     

    Added Ali Merchant, Founder Director, Triton Communications: “Samco Securities with Margin Trading at a brokerage fee of Rs 20 makes it possible for the current investors to invest more while saving on brokerage. Triton is delighted to partner them in their communication and brand building.”

     

     

  • Series of four ad films highlights how app makes investing and content consumption simple and customised

    Samco Securities unveils ‘AbSabKuchHoSaktaHai’ campaign

    By A Correspondent

     

    Discount broking startupSamcoSecurities has launched an ad campaign -‘Ab Sab Kuch Ho Sakta Hai’ – to announce StockNote, a platform that “empowers investors to make the right decisions by simplifying trading and content consumption”.

     

    To support this endeavour, the company has launched a series of four films conceptualised by Triton Communications. Said Chirag Joshi, Head of Marketing at SAMCO Securities: “We identified the power of technology and leveraged it to draw a blueprint for simplifying the complex process of trading for a retail stock investor with Stock Note. We, at Samco Securities, believe that a campaign must be able to engage with a consumer through simplereal life experiences. Our campaign is reflective of the same ideology. Using a storytelling narrative, through our campaign, we aim to connect with our consumers by educating them on how they can derive value from Stock Note and entertaining them at the same time. Our campaign is reflective of how Stock Note helps to resolve some of the significant pain-points faced by traders today.”

     

    Added Ali Merchant, Founder Director of Triton Communications: “Samco Securities has come up with a truly innovative platform that addresses almost every issue faced by the retail investor. It uses proprietary technology that they have developed with customer pain-points in mind. Triton is delighted to partner them in their communication and brand building”

     

    Added Ullas Chopra, National Creative Director at Triton: “Our task was to communicate the amazing nature of Stock Note’s features. The idea led naturally to eye-popping visuals that convey the story even when the TV is on ‘mute’. We are sure that the idea and the execution will stand out in a category that’s often a little bit too serious.”

     

     

  • The consultancy will strategise public relation agendas in line with Samco’s communication goals

    Samco Securities assigns PR duties to Archer Freres Communications

    By A Correspondent

     

    Samco Securities has assigned Archer Frères Communications, a full-service public relations (PR) and communications firm, to provide it with professional direction for image building, plan media relations and manage content across corporate communications and brand PR. Archer Frères will work closely with new-age strategic advisor- Pitchfork Partners Strategic Consulting.

     

    Jimeet Modi

    Commenting on this association, Jimeet Modi, CEO, Samco Securities, said: “It gives us immense pleasure to welcome Archer Frères onboard as our public relations and communications advisor. We need a partner who understands our aggressive growth plans and enables us to achieve them through a breakthrough communication plan that challenges norms. We are certain that Archer Frères along with their astute proficiency and insightful guidance will be particularly helpful for us to amplify our overarching key messaging and support our ambitious growth map.”

     

    Jaideep Shergill

    Expressing his delight about this win, Jaideep Shergill, co-founder, Archer Frères Communications said: “Our team at Archer Frères, are excited about this association with Samco Securities. The stock market can be a very intimidating experience and as a result Indians are forced to rely to brokers who often charge a premium. With the entry of Samco Securities, trading and investing in stock markets, has not only become a simpler process but also an affordable one. Our goal as consultants will be towards strengthening the PR and communication for the brand by highlighting this distinguished offering that Samco Securities provides its consumers. We together look forward towards to drive the brands communication agenda with enthusiasm and zeal.”