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Tag: Samarth Shrivastava

  • Wunderman Thompson India and Mirum come together to cater to requirements of healthcare business

    Wunderman Thompson Health launched

    By Our Staff

     

    Wunderman Thompson India has officially launched Wunderman Thompson Health (WT Health) to target the healthcare sector.

     

    Shamsuddin Jasani
    Shamsuddin Jasani

    Commenting on the launch, Shamsuddin Jasani, Chief Executive Officer, Wunderman Thompson South Asia, said, “We couldn’t have chosen a better time to launch our specialised practice of Wunderman Thompson Health as the healthcare market is poised for exponential growth owing to an unprecedented demand for robust health and wellness solutions. Health and wellness brands are on the lookout for a partner that understands the specific nuances of healthcare marketing, and we believe we can provide business solutions to brands and can unlock growth by leveraging our core strengths of creative, strategy and martech.”

     

    Srikant Subramanian
    Srikant Subramanian

    Added Srikant Subramanian, Director, Business Development, Wunderman Thompson India: “Advances in technology make the next chapter in healthcare delivery very exciting. In the ever evolving, and digitally transforming eco-system, it’s so important to create tailored communication for each audience, and develop optimized ways to engage with them, be it HCPs, patients, MRs, or pharmacies. Our strategic technology partnerships, leveraged using our in-house medical professionals, allows us to provide truly end-to-end omnichannel healthcare delivery.”

     

    Samarth Shrivastava
    Samarth Shrivastava

    Said Samarth Shrivastava, Senior VP and Executive Business Director, Wunderman Thompson India: “It’s an incredibly exciting time to be working in healthcare. Healthcare has evolved massively in the last 19 months compared to the last 19 years. Current developments have forced the industry to evolve at an unprecedented pace and have dramatically accelerated digital health’s adoption. With its pedigree in strategy and its complete suite of services, Wunderman Thompson Health has a unique offering which will help clients achieve their objectives in these dynamic times.”

     

  • Available in four variants with a non-sticky formulation

    WT unveils new range of Everyuth body lotions

    By Our Staff

     

    Skincare brand Everyuth Naturals has launched new range of body lotion with a maiden TVC campaign conceptualised by Wunderman Thompson.

     

    Commenting on the launch, the CEO of Zydus Wellness, Tarun Arora, said: “Everyuth Naturals is among the top facial skin cleansing brands in the country and a leader in the face scrubs and face masks segment. We are happy to extend our expertise in providing effective skincare leveraging natural ingredients in the new segment of Body Lotions. Everyuth Naturals now embarks on an exciting new phase where it has the scope to become a more holistic skincare brand.”

     

    Added Samarth Shrivastava, Senior Vice President & Executive Business Director, Wunderman Thompson Mumbai: “While conducting extensive consumer immersions, we came across two critical insights – unlike popular belief dry skin is not just a winter-only problem and second the young girls are peeved with the inadequacy of the current lotions that are usually either sticky or ineffective. The campaign brings alive the youthful and happy vibe of the brand that is refreshingly different in the clutter of category communication.”

     

  • The TVC will be aired in seven languages and will be amplified further on digital and social media

    Sugarlite highlights benefits of giving up on sugar in latest ad film

    By A Correspondent

     

    Zydus Wellness has launched its latest ad film titled, ‘Sugar Badlo, Health Badlo’ for its premium sugar brand, Sugarlite. Launched in 2019, Sugarlite is a natural sugar which delivers 50 per cent less calories than regular sugar for the same sweetness.

     

    Said Tarun Arora, CEO, Zydus Wellness Ltd: “With changing consumer demand and trends, Zydus Wellness has always offered solutions that enable consumers to make better choices and embrace a healthier lifestyle, and been a pioneer at doing so. Currently, the sugar space in India needs to be redefined given that the audience is increasingly becoming health-conscious and regular sugar being the root cause of various health problems. With sugar being an inevitable ingredient in Indian households, our priority is to support efforts to reduce the regular sugar consumption and provide a healthier sugar option with fewer calories without compromising on the taste.”

     

    Conceptualised by Wunderman Thompson, the TVC has a light-hearted take on the relationship between an Indian couple and their on-going concerns around health, especially weight. The film showcases Sugarlite as a versatile product that is used by homemakers who are the gatekeepers of good health for families.

     

    Added Samarth Shrivastava, Sr. VP & Executive Business Director, Wunderman Thompson Mumbai: “In last couple of years there has been a steady shift towards healthier alternatives in the food category. We tried to capture that shift in consumer belief and their values around food choices through this TVC. Sugarlite is like a magical wand for modern homemakers, it empowers them to take care of health and wellness of their family without compromising on taste.”

     

    The TVC will be aired in seven languages and will be amplified further on digital and social media.

     

     

  • The first TVC created is for Cello Exam Expert Range that features three pens – Maxriter, Pin Point, and Techno Tip

    JWT wins creative mandate of Cello Pens

    By A Correspondent

     

    Cello Pens has awarded its creative mandate to J Walter Thompson India following a multi-agency pitch. The account will be handled by the Mumbai office. The first TVC created is for Cello Exam Expert Range that features three pens – Maxriter, Pin Point, and Techno Tip.

     

    The ad campaign conceptualised and crafted by J Walter Thompson, Mumbai, highlights how a good pen that offers comfort while writing can ease the student’s pressures while writing an exam.

     

    Commenting on the campaign’s differentiated offerings, Samarth Shrivastava – Senior VP and Executive Business Director, J Walter Thompson, Mumbai, said: “Exams come with their own pressures. You have competitive friends, concerned parents and a whole lot of well-wishers wanting you to perform at your best. Added to that is the society in our country which puts in so much emphasis on writing the exams well for success. Our client at BIC-Cello believes that through their writing instruments they must give students the finest writing experience in every way, ensuring top performance in all important exams. It’s the one thing that takes the pressure off when the student puts pen to paper. And this forms the basis of our communication. We believe the entire theatrics around exam pressures has been captured through our communication while giving the RTB for Cello Exam Expert Range (Maxriter, Pinpoint &Technotip) performance on ‘Comfortable Writing’.”

     

    Added Tanveer Khan, CMO – BIC – Cello India: “The pressure of doing well in exams is around the corner and we all know how stressful and weirdly funny exam time can be. Cello Exam Expert campaign, like our campaigns in the past, uses humour to break the clutter. It reaches out to students in a fun and interesting way to boost their confidence. The campaign emphasis that people around you will say a lot of things but the key is not to feel the pressure. Take a deep breath, pick up your Cello pen and write your exam comfortably, and pressure free! We wish all our dear students across the country Best of Luck!”

     

  • JWT Mumbai created the first TVC for Scrubs, wherein Everyuth is the category leader

    JWT India bags creative mandate for Everyuth Scrubs, releases TVC

    By A Correspondent

     

    Zydus Wellness Limited awarded its creative mandate for Everyuth Scrubs Facewash & Peel Offs to J Walter Thompson India following a multi-agency pitch. The account will be handled by JWT’s Mumbai office. The first TVC created is for the Everyuth Scrubs category.

     

    The ad campaign conceptualised and crafted by J Walter Thompson Mumbai highlights and breaks some myths related to blackheads.

     

    The Everyuth Naturals Advanced Hydro-Active Walnut Apricot Scrub TVC starts with a question “Blackheads hai kya? From here begins the journey to meet different girls from all age groups and what is their understanding about blackheads and dead skin cells. The TVC captures various myths that have been noted in various researches done like ‘Blackheads happen post 30” or “Fair girls are not prone to blackheads” or for that matter even the fact that some women are completely unaware of blackheads or look at it as facial hair.

     

    Commenting on the campaigns differentiated offerings, Samarth Shrivastava, VP & Executive Business Director J. Walter Thompson Mumbai said, “Beauty brands need to realise that they are in a space where the audience already has enough players fighting to survive. So, unless you are hard hitting and entertaining you cannot build your brand presence and we managed to do exactly that”

     

    Added Tarun Arora, COO & Director – Zydus Wellness Limited: “Scrub is an emerging category with very low penetration. The consumer research revealed that there are lots of myths about blackhead and dead skin cells problems. These myths need to be tackled to drive the brand and category growth and that’s what we have achieved through this communication.”

     

     

  • JWT won this account on the back of high quality strategic and creative presentation

    JWT wins mandate for Gowardhan Ghee & Go Cheese

    By A Correspondent

     

    Parag Milk Foods Ltd has awarded its creative mandate for Gowardhan Ghee and Go Cheese to J Walter Thompson India following a multi-agency pitch. The account will be handled by the Mumbai office. JWT won this account purely on the back of high quality strategic and creative presentation and due to the strength demonstrated in expanding the ideation to a 360 degree horizon.

     

    Mahesh Israni, Chief Marketing Officer, Parag Milk Foods Ltd asserted, “JWT works with a Think Global, Act Local, mindset with deep rooted understanding of the Indian market. The agency has in depth knowledge and understanding of consumer behaviour that will help as a catalyst not only in creating effective advertising but the entire holistic communication campaign around both the brands. The categories will get the desired impetus with a fresh perspective and new thinking.”

     

    Adding on the new partnership, Akshali Shah, VP- Strategy-Sales & Marketing said, “With the kind of pitch that JWT made and strategic roadmap they presented, I am confident this partnership will help create path breaking impactful communication and help us expand to next horizon categories in the consumer space of dairy business. Product innovation is our foundation and we thrive on the same, similarly out of box thinking is JWT’s uniqueness.”

     

    The mandate is to provide strategic and creative for their two flagship brands – Gowardhan Ghee & Go Cheese.  The agency will handle all mainline advertising and services for the brands. In addition to this, JWT Design also bagged the packaging design duties for Gowardhan Ghee and Go Cheese.

     

    Speaking on the wins, Samarth Shrivastava, Vice-President and Executive Business Director, J. Walter Thompson, Mumbai, said, “Gowardhan and Go are well established brands with a rich heritage in the Indian market. Our ambition will be to ensure that both brands become market leaders in their respective categories and continue to leverage the strong values of trust and purity that come with Parag. We look forward to partner them and create unique ideas and communication that is relevant to the category and thus more impactful.”