MxMIndia

Tag: Samarjit Rajkumar

  • The campaign has driven 1.5 Mn + interactions in a fortnight of launching this campaign on social media

    MTV partners with Vizeum to drive conversations around #DunkThatJunk

    By A Correspondent

     

    Vizeum in partnership with MTV has launched ‘The Junkyard Project’ with the objective of stirring an important awakening in the minds of citizens across, especially the youth.

     

    Commenting on the project, Sumeli Chatterjee, Head – Marketing, Media & Insights, Youth Entertainment, Viacom18 Media Pvt. Ltd. said, “MTV started with a basic question how can we make conversations around do-not-litter cool and interactive. #DunkThatJunk is gamification of the concept that junk should be dunked inside the dustbin. The simplicity of the concept coupled with interactive presentation is the key reason why these videos spread like wild-fire.  And, also drew heavy participation by Bollywood and TV celebrities. It is just a game, but with a serious message in it. We have driven 1.5 Mn + interactions in a fortnight of launching this campaign on social media. And, this is just the beginning.”

     

    Samarjit Rajkumar, Executive VP, Vizeum India, commented: “True to its spirit of being in the forefront of trend-setting, it has been an exciting journey together with MTV in re-defining the Swacch Bharat initiative leveraging MTV’s partner celebs attracting as many as 6000 user-generated videos in the first 2 weeks itself. We are now creating platforms for our audience to live this trend and subsequently, more platforms for them to share with their friends once they choose to be the advocates.”

     

  • Srei is one of the largest private sector integrated infrastructure institutions in the country

    Vizeum awarded media duties of Srei

    By A Correspondent

     

    Vizeum, the media agency from Dentsu Aegis Network, has been awarded the media duties of Srei following a multi-agency pitch. With this, Srei joins Vizeum’s long list of successful wins this year including Hindware, JetPrivilege, VGP Universal Kingdom, Saint-Gobain and HDFC Bank.

     

    Srei is one of the largest private sector integrated infrastructure institutions in the country. The company has been playing a significant role in nation-building for two-and-a-half decades, both in urban and rural India. Headquartered in Kolkata, the company has a network of 86 branches covering almost the entire geography of India and has also replicated its business model overseas. Vizeum has been appointed to manage the client’s corporate brand campaign. For the record, Vizeum already handles the media mandate for Srei’s Non Convertible Debentures (NCD).

     

    Commenting on the win, Sugato Banerji, Head, Brand and Corporate Communications, Srei said, “We are happy to increase the portfolio of Vizeum as our media agency partner. We are confident that with their proven approach of creating solutions with the business constraints in mind, they will bring substantial value to our corporate brand.”

     

    Shripad Kulkarni

    Shripad Kulkarni, Managing Director, Vizeum India, said, “It’s very satisfying to see Srei reaffirming their confidence in our solution based approach by awarding further responsibilities. We were managing the media duties of Srei’s NCD product for the past 2 years and the excellent work put in by the team is one of the key reasons behind this.”

     

    Samarjit Rajkumar, Executive Vice President, added, “Our clients have always been our ambassadors. Srei invited us on strong client recommendation and now we look forward to delivering communication solutions that address the client’s business challenges in India. This business will be handled out of our Mumbai office.”

     

  • HDFC Bank has a comprehensive nationwide distribution network covering 2,464 towns and cities with 4,014 Branches

    Vizeum is named media AoR for HDFC Bank

    By A Correspondent

     

    After adding various businesses like Hindware, Jet Privilege, VGP Universal Kingdom in quick succession over the last 2 months, Vizeum, the media agency from the Dentsu Aegis Network stable, has announced their appointment as the media AoR for HDFC Bank.

     

    HDFC Bank has a comprehensive nationwide distribution network covering 2,464 towns and cities with 4,014 Branches and 11,633 ATMs. With its customer centric focus, HDFC Bank has been constantly innovating in many areas and is looking at many new offerings and future growth. The appointment of Vizeum is seen to be in line with this.

     

    S Yesudas

    Commenting on the win, S Yesudas, Managing Director Indian Subcontinent, Vizeum said, “We are delighted with this win.  In a market cluttered with many “big” names, we launched Vizeum 5 years ago. We work with our undying spirit, passion and commitment on each of our clients who trust us with their precious resources. This I believe attracts others to us.  There cant be a better proof of our pudding.  Our clients are truly our ambassadors.  We are delighted with our partnership with HDFC Bank and will strive to add them to that list within a very short span. This business will be handled out of our Mumbai office by Samarjit Rajkumar, EVP, Vizeum and his able team”