MxMIndia

Tag: Samantha Akkineni

  • Features  Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan

    Myntra ropes in top stars for new brand campaign

    By Our Staff

     

    Myntra, the fashion e-commerce platform, has signed up Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan as its newest brand ambassadors, alongside the existing celebrity ambassadors, Kiara Advani, and Samantha Akkineni.

     

    Speaking on the announcement of the new brand ambassadors and the launch of the brand campaign, Harish Narayanan, CMO, Myntra, said: “We are elated to welcome all the superstars to the Myntra family. These top fashion icons, who are also acclaimed fashion connoisseurs, will be a part of Myntra’s biggest star-studded campaign ever. The campaign will strongly reinforce Myntra’s position as ‘India’s Fashion Expert’ with differentiated fashion offerings and unparalleled shopping experience pivoted on technology. This campaign will cut across demographics and build a deeper relationship with our customers across the country.”

     

  • Brand aims to strengthen its portfolio offerings in the ‘fresh breath’ space

    Perfetti promotes ‘Center Fresh 3 Layer Gum’

    By A Correspondent

     

    Center Fresh 3 Layer Gum has actor Samantha Akkineni as Brand Ambassador. The launch of the gum will be supported through a 360-degree campaign on TV, digital, and cinema.

     

    Speaking on the launch, Rajesh Ramakrishnan – Managing Director, Perfetti Van Melle India said: “Center fresh is one of our power brands in India. The brand enjoys immense love and trust with the Indian consumer. We plan to own the “fresh breath confidence” space through multiple product offerings under Center fresh, which are tailored for different consumption occasions.”

     

    Speaking on the new launch, Rohit Kapoor – Director Marketing, Perfetti Van Melle India added: “Fresh Breath is one of the fastest growing need spaces within confectionary today owing to the growing consciousness around the concept and Center fresh is synonymous with fresh breath. With the launch of Center fresh 3-layer gum the brand wants to cater to consumers who are looking for long lasting fresh breath experience, all through the day. Center fresh 3-layer gum offering further strengthens the brand portfolio which has offerings across formats and different fresh breath need states.”

     

    Explaining the thought behind the ad film, Anurag Agnihotri, Executive Creative Director, Ogilvy India said: “Center fresh 3 Layer Gum offers you fresh breath that lasts long. For a youngster, it means having the fresh breath confidence to carry through long conversations with someone special. We brought this out in a boy-meets-girl story in a bus in which the conversation continues till the end of the journey. It may be the beginning of a romance or it may not lead anywhere, but it leaves you with a good feeling. That’s what we have tried to capture.”

  • Kurkure has announced the launch of Kurkure Masala Munch with one of south India’s cooking ingredients, Gingelly Oil

    Samantha Akkineni to promote Kurkure Masala Munch in the Southern markets

    By A Correspondent

     

    Kurkure has announced the launch of Kurkure Masala Munch with one of south India’s cooking ingredients, Gingelly Oil. The brand has roped in Tollywood actress Samantha Akkineni, who will be seen taking ahead Kurkure’s new positioning, ‘Khayaal Toh Chatpata Hai’.

     

    On Kurkure’s expansion in the South, Dilen Gandhi – Director Marketing, Foods Category, PepsiCo India, said: “Kurkure has always been at the forefront of innovating with new formats and variants; and our regionalization strategy is a demonstration of our efforts to build closer connect with our consumers. Southern India is an important market for us and with the launch of Kurkure Masala Munch with Gingelly Oil, we aim to bring in a twist of south Indian taste and flavor to the much-loved tea-time snack.”

     

     

  • Embodying the new brand proposition, Samantha Akkineni, has been announced as Zee Telugu's brand ambassador

    Zee Telugu and Zee Cinema luundergo brand revamp

    By A Correspondent

     

    Zee Telugu has unveiled a new brand promise and identity ‘AarambhamOkkaAduguthone’.  Furthermore, Zee Cinemalu, has also announced its new brand image. The new brand identities were unveiled by actor Chiranjeevi at the Zee Telugu Golden Awards ceremony that was telecast on December 31 2017 on Zee Telugu.

     

    Embodying the new brand proposition, Samantha Akkineni has been announced as Zee Telugu’s brand ambassador and she features in the channel’s extensive multi-media campaign as its voice.

     

    Said Anuradha Gudur, Business Head of Zee Telugu and Zee Cinemalu: “We started our journey with one step 12 years ago to emerge as channel that was progressive, young and dynamic. With many more milestones that are to come in the years ahead, we will continue to engage with our audiences and be the #ExtraOrdinaryTogether that we are in the television entertainment space. In our constant attempts to provide positive narratives through the channel, we have always had women adorning progressive characters who are ready to take those steps that lead them to greener pastures. With our refreshed brand packaging, we have Samantha Akkineni as the face of Zee Telugu who has stayed ahead in the game and has actively taken steps not only at an individual level but around her social sphere. Be it Jagruthi or Pratyusha foundation, she has always spread positivity and having her on board adds a lot more value to our brand.”