MxMIndia

Tag: Salil Shanker

  • The campaign, titled #Mutualfundsahihai, has been executed in collaboration with Rappio

    Dentsu X, Amnet launch programmatic audio campaign for AMFI

    By A Correspondent

     

    Dentsu X has joined hands with the group’s programmatic expert Amnet to launch the In-Read Audio campaign for the Association of Mutual Funds in India (AMFI). The campaign, titled #Mutualfundsahihai, has been executed in collaboration with Rappio, a digital audio advertising platform, to raise awareness on mutual fund investments in India.

     

    “Listening to music is a very personal and immersive experience. An advertisement which violates that space, can have a jarring impact on the listener. On the other hand, while listening to audio podcasts / news, a user is more open to receiving other information, if they are targeted correctly. Programmatic audio on non-music platforms helped us do exactly that – reach the right audience in the right frame of mind. The results are encouraging and have strengthened our belief in programmatic audio. We look forward to leverage this further,” comments Punit Dharamsi, Vice President – Marketing & Investor Education, Association of Mutual Funds in India (AMFI).

     

    Commenting on the campaign, Divya Karani, CEO, Dentsu X said: Dentsu X believes in the power of experience over mere exposure. We design consumer-centric experiences basis data-driven insights. The growth in voice marketing in India is a testament to our consumers’ comfort and preference with auditory media. Harnessing the power of audio with programmatic, we took an innovative approach of embedding digital audio within our messaging on news partner platforms. This really paid off, with very encouraging results, proving the success of combining sensory cues strategically.”

     

    Added Salil Shanker, Chief Operating Officer, Amnet India: “Digital audio advertising in India is still very nascent.  It has the potential to help brands and marketers grow when used with new-age voice assistant devices like Google assistant and Amazon Echo. With Rappio, we are bringing this innovation of Programmatic Audio by personalising brand messages for a viewer which will be delivered at the right time and place via audio content, programmatically.”

     

     

  • AMNET will provide real-time insights through digital technology and big data gathering to help understand the consumers' on-line behaviour

    Dentsu Aegis Network launches Amnet in India

    By A Correspondent

     

    Dentsu Aegis Network announced the launch of AMNET in India. AMNET is the state-of-the-art global trading desk in response to the technology driven revolution in digital media buying. This will transform the way digital investments are made in India. AMNET’s services will be exclusively available for the benefit of Dentsu Aegis Network clients.

     

    As part of its offerings, AMNET will fuse the best demand-side platform (DSP) technology to buy highly targeted audience-specific digital media across display, mobile and video.

     

    Ashish Bhasin

    AMNET will provide real-time insights through digital technology and big data gathering to help understand the consumers’ on-line behaviour. Digital footprints allow the right ads to be delivered to the right people, at the right time. Before the launch of AMNET, it was not possible to do that in India at a very large scale when compared to world standards.

     

    Said Ashish Bhasin, Chairman and CEO South Asia, Dentsu Aegis Network, “This is a very exciting investment that we are making for the benefit of our clients. For the first time in India, Dentsu Aegis Network clients will exclusively have access to programmatic buying at this scale and with such levels of sophistication. As a leading player in digital, with market-leading agencies like iProspect, Isobar, Dentsu Webchutney and WATConsult in our group, we wanted our clients to get the best of global standards in this important area; hence, the decision to bring AMNET to India.”

     

    Sumit Aggarwal

    Industry veteran Sumit Aggarwal will be leading this effort as the Country Head for AMNET India, reporting to Ashish Bhasin. He comes with 17 years of experience across M&E and the Telecom industry. Sumit was earlier serving as VP monetisation for multi screen advertising platform at Reliance Jio and prior to that has led Search, Display Ad Sales and Ad Product teams at Yahoo! India.

     

    Further, Salil Shanker will now handle the operational aspects of AMNET India as Business Head and will be based out of Dentsu Aegis Network’s Gurgaon office.