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Tag: Salil Sadanandan

  • The campaign conceptualised by the agency AndAnd Brand Partners

    Kohler launches campaign for range of lifestyle products

    By Our Staff

     

    Kohler India has launched a new campaign with a series of three films for its range lifestyle products.

     

    The campaign has been conceptualised by the Gurugram-based agency AndAnd Brand Partners and directed by Abhijit Sudhakar and produced by Anupama Ahluwalia of Zig-Zag Films.

     

    Said Anand Suspi, Co-founder, AndAnd Brand Partners: “The brief was to showcase pride of ownership. The fun was in exploring oblique ways to capture that without making a boring, flaunt statement.”

     

    Added Salil Sadanandan, President- Kitchen and Bath Kohler Brand K&B, Sout Asia, Middle East and SSA: “Kohler’s endeavour is to inspire people to create beautiful bathrooms. This campaign uses humour to showcase the sense of pride that the owners’ have in their luxurious Kohler bathroom”.

     

  • Kohler, in association with Twinkle Khanna, unveiled the campaign ‘Colours by Kohler’ for introducing bold and vibrant hues in the bath space

    Kohler takes on a bold look with Twinkle

    By A Correspondent

     

    Kitchen and bathware brand Kohler has partnered with interior designer, author and former Bollywood actor. Twinkle Khanna for its latest campaign, ‘Colours by Kohler’.

     

    Said Salil Sadanandan, President, Kohler: “It has been inspirational to work with Ms. Khanna and Mr. Suresh Natarajan, both experts in their creative fields. Moreover, Ms. Khanna’s experience in the interior design industry makes her a perfect fit for our brand. At Kohler, we have great respect for creativity and art, which is exactly what we are highlighting through our campaign –Colours by Kohler. We created some beautiful settings around our products to bring them alive giving our consumers a glimpse of what could be achieved with exciting colours from Kohler in the bath space.”

     

     

  • Homeownersin India today want more than just Chrome and White in their bathrooms

    Kohler associates with Twinkle Khanna for new campaign

     

     

    Kitchen and bath products major Kohler has announced Twinkle Khanna as its star for an upcoming advertising campaign.

     

    Said Salil Sadanandan, President, Kitchen and Bath Kohler Brand K&B S. Asia, Middle East & SSA at Kohler Co: “Homeownersin India today want more than just chrome and white in their bathrooms. Kohler is one of the pioneers in fulfilling this need with our new range of coloured ceramic products and vibrant faucet finishes. We are very excited to have Twinkle Khanna on board with us to talk about this range. Given her background in interior design, she is an excellent fit for what Kohler stands for which is, grace, elegance and luxury”.

     

     

  • The campaign seeks to bring the bathroom into focus as the centerpiece of the home

    Kohler partners Terribly Tiny Tales in latest brand campaign

    By A Correspondent

     

    Kohler India’s latest marketing initiative, “Dream in Kohler”, invited people to share their ideas on what their dream bathroom looks like.To bring its message home to consumers, the company has released three television commercials made in collaboration with Terribly Tiny Tales (TTT), a popular online micro-fiction platform.

     

    Expressing his enthusiasm on the partnership, Salil Sadanandan, President K&B Kohler South Asia & EMEA said: “Kohler is known for making bold statements whether it’s in our products or the way we take them to market. This is yet another industry first consumer activation from Kohler. We have chosen to be unconventional in partnering with a micro fiction platform like TTT rather than an advertising agency. They have managed to convey the central message of Dream in KOHLER – i.e., to make the bathroom the centerpiece of every customer’s home – in an engaging yet witty manner in the TV commercials,” he said.

     

    Added Chintan Ruparel and Anuj Gosalia, Co-Founders of TTT: ”We’re keen to partner with the world’s best brands on great storytelling, but we find the agency model and system a little outdated. That’s why we don’t ‘service’ them, we collaborate with them. Kohler had already partnered us on one such collaboration for the digital medium, which is our domain. So when they asked us to have a go at their mainline campaign, we made an exception because they’re great people to work with, and share the same passion and enthusiasm about having a good story at the heart of whatever they make.”