MxMIndia

Tag: Sakshi

  • The campaign focuses on actions to end home-bound violence and #MakeHomeASafeSpace

    Schbang for Good & SBox launch Christmas campaign to prevent child sexual abuse

    By A Correspondent

     

    Schbang for Good has joined forces with Sakshi, a rights-based NGO, to spotlight the increasing problem of child sexual abuse. The communication for change vertical of Sakshi, ‘SBox’, along with Schabang’s impact communications wing ‘Schbang for Good’, launched an action oriented digital campaign for The Rakshin Project, a youth-led movement working to end Child Sexual Abuse in India.

     

    The campaign was launched on the eve of Christmas and intends to draw attention to the ‘Shadow Pandemic’ of Child Sexual Abuse and invite the adult community to participate in the solution.

     

    Said Riya Parekh, Group Creative Manager, Schbang for Good: “From a young age I’ve debated the idea of “naughty or nice” because their definitions aren’t well defined. Through the campaign, we’ve tried depicting a repercussion of this burden imposed on children, a life-altering repercussion for millions of children.”

     

    Added Natashja Rathore, Founder and CEO of SBox by Sakshi: “As we celebrate the resilience with which we have addressed the challenges of this year, The Rakshin Project’s on-ground initiatives coupled with SBOX’s communication initiatives, continue to work towards ensuring homes actually become ‘safe’. It is important for us to be courageous, to face hard truths and secure our children.”

     

     

  • Launches #MakeHomeASafeSpace campaign

    Sakshi turns focus on sexual abuse faced by children at home

    By A Correspondent

     

    Sakshi, a rights-based NGO working towards preventing child sexual abuse, has launched a digital campaign #MakeHomeASafeSpace, communicating the importance for people to secure their homes against potential abuse of children.

     

    #MakeHomeASafeSpace is a part of #StopChildSexualAbuse initiative by The Rakshin Project of Sakshi, in partnership with the Directorate of NSS, Ministry of Youth Affairs and Sports. The campaign has been rolled out across all social media platforms and addresses the spike in child sexual abuse cases and the demand for child pornography during Covid-19 lockdown.

     

    Talking about the campaign, Smita Bharti, Executive Director, Sakshi, said: “The idea of reaching out to youth between 18 to 22 years is really simple. Each student we are reaching and educating to be a preventer has a family. Each of these students is tasked with a simple action. Each teach Two. One older and one younger family member. If families acquire a comfort around the language to prevent child sexual abuse, and can have a conversation on what to watch out for, and how to call out the behaviour, without succumbing to the barriers of denial, silence, shame and stigma, half the battle is won, and in turn we have a young generation taking charge of creating a constitutionally enabled secure home space, free of child sexual abuse.”

     

     

  • Most of the dailies, be it Hindi, English or other regional languages, have shown an upward trend in their readership, as indicated by the Average Issue Readership figures

    IRS 2011Q4: Not much change in rankings but dailies witness significant growth

    By A Correspondent

     

    Top 10 Hindi Dailies:

    IRS Q4, 2010 v/s IRS Q4, 2011

    There is not much of a difference in the rankings of the Top 10 Hindi Dailies. Dainik Jagran, Dainik Bhaskar,Hindustan, Amar Ujala and Rajasthan Patrika continue as the Top 5 Hindi Dailies. When compared to IRS 2010 Q4, IRS 2011 Q4 reveals the Top 4 Hindi Dailies, namely Dainik Jagran, Dainik Bhaskar,Hindustanand Amar Ujala have further strengthened their readership.

     

    A look at percentage change from Q4, 2010 to Q4, 2011 finds that Dainik Jagran has witnessed a growth of 2.14 per cent, Dainik Bhaskar grew by 4.36 per cent,Hindustanby 5.18 per cent while Amar Ujala grew by 2.34 per cent. The only Hindi daily to have witnessed double digit growth is Prabhat Khabar with a whopping 30.26 per cent growth in Q4, 2011 as against Q4, 2010. A total of five Hindi dailies have witnessed growth Quarter on Quarter.

     

    Q3, 2011 Vs Q4, 2011

    But the results for IRS Q4, 2011 Vs Q3, 2011 have a slightly different story to tell. The top two most read Hindi dailies – Dainik Jagran and Dainik Bhaskar – have witnessed a decline in Average Issue Readership (AIR), the decline is however marginal. Besides Dainik Jagran and Dainik Bhaskar, the Hindi dailies to have recorded growth in Q4, 2011 v/s Q3, 2011 are Hindustan, Amar Ujala, Punjab Kesari and Prabhat Khabar.

     

     

    Top 10 English Dailies:

    IRS Q4, 2010 Vs IRS Q4, 2011:

    The English dailies have performed exceedingly well in Q4, 2011. Seven out of the Top 10 English dailies have registered growth in their AIR. While DNA, Mumbai Mirror and The New Indian Express have registered growth in double digits, the top four English Dailies: The Times of India, Hindustan Times, The Hindu and The Telegraph have also witnessed growth quarter on quarter.

     

    IRS Q4, 2011 Vs Q3, 2011:

    The results for Q4, 2011 in comparison to the previous quarter also highlight the growth for most of the top Ten English dailies.

     

     

    Top 10 Language Dailies:

    IRS Q4, 2010 Vs IRS Q4, 2011:

    The Q4, 2011 results as compared to the Q4, 2010 results have shown mixed reactions for Language dailies as only five publications witnessed growth since Q4, 2010 to Q4, 2011. Malayala Manorama continues to be the number one publication among the Language Dailies. According to IRS Q4, 2011 v/s Q4, 2010 findings, the Malayalam daily grew 0.07 per cent.

     

    Ranked second is Marathi daily, Lokmat which saw a decline of 1.95 per cent. The other Language dailies to have registered growth in their AIR are Daily Thanthi, Mathrubhumi, Sakshi and Dinakaran.

     

    Unlike the top two dailies, Daily Thanthi, ranked as third Language daily, grew by 6.97 per cent in IRS Q4, 2011 when compared to IRS Q4, 2010.

     

    It has been observed that the Malayalam dailies – Malayala Manorama and Mathrubhumi and the Tamil dailies – Daily Thanthi and Dinakaran have recorded growth in their AIR. Malayalam, Marathi, Tamil, Telugu, Gujarati and Bengali are some of the popular language dailies to have found a place in the Top 10 Language dailies.

     

    IRS Q4, 2011 v/s Q3, 2011:

    The top four Language dailies: Malayala Manorama, Lokmat, Daily Thanthi and Mathrubhumi have registered growth in their AIR numbers in IRS Q4, 2011 v/s IRS Q3, 2011. Besides the top four language dailies, Sakshi, the Telugu daily and Daily Sakal, the Marathi daily have also witnessed growth in their readership numbers.

     

     

     

    AIR or Average Issue Readership is defined as the readers of an average issue of a publication i.e. the estimated number of those who have read or looked at any issue of the publication within a specified time interval, which is equal to the periodicity of the publication (excluding the day of the interview). This is the preferred currency of media agencies across the country though often publications quote Total Readership (TR) when their AIR numbers are not impressive. MxMIndia only uses AIR in its IRS reportage.