MxMIndia

Tag: Sakshi Dalela

  • Launches ELSS Fund campaign #SaveTaxCreateWealth

    PGIM Mutual Fund unveils campaign

    By Our Staff

     

    PGIM India Mutual Fund has rolled out its latest digital campaign #SaveTaxCreateWealth with a set of two films to drive investor awareness and the adoption of ELSS Mutual Fund amongst Indian Millennials. Conceptualised by FCB Interface, the film urges youngsters to choose a facility that allows them to save tax and hence maximise their take-home income and several other benefits.

     

    Said Sakshi Dalela, Head-Marketing and Communications, PGIM India Mutual Fund: “While most promotional imagery for mutual funds seems to target slightly older population, syndicated research has consistently shown a growing appetite for exploring investment options among the 23-35 years age group. We are creating products and investor education around this insight to make mutual fund investment an exciting and relatable option to this new category of investors.”

     

  • The campaign is conceptualised by Rediffusion Brand Solutions

    PGIM India launches its first campaign in India

    By A Correspondent

     

    PGIM, the global investment management brand of US-based Prudential Financial, Inc. (PFI), has launched its new brand in the Indian market called, PGIM India Mutual Fund.

     

    Said Sakshi Dalela, Head-Marketing PGIM India Mutual Fund: “The campaign insight came from close group one-on-one discussions with millennials across metros and mini-metros to understand their values, priorities, attitude towards money and their outlook towards life. Most of them realize the importance of intelligently planning their finances to have an edge in life. While most millennials aspire to travel the world, earn high salaries and establish a good work-life balance, almost all of them were also passionate about making a positive impact on society. We found our insight in this millennial behavior – If they can plan their finances well, either on their own or with expert guidance, they will not need to think twice before acting on their wishes – be it to travel the world, enjoy experiences or for that matter give back to society”

     

    Added Rahul Jauhari, Joint President and Chief Creative Officer, Rediffusion Brand Solutions:  “There is a visible urge amongst young people to connect with and make a positive impact on their surroundings. When your finances are better planned, the urge can translate into action a lot more easily. And the young actively seek credible sources of wisdom and guidance when it comes to financial planning. We connected the two – the campaign brings out the ease with which the youth can follow their heart, without worrying too much about the financial aspect. A little planning and smarter investments help along the way.”

     

     

  • An animated character is created to explain simple analogies and demystify oft-used jargons

    SBI Mutual Fund launches investor education campaign in Tier 2/3 cities

    By A Correspondent

     

    SBI Mutual Fund has launched SBI Fund Guru, a pan-India, multi-lingual multi-media investor education campaign, which a communiqué says is “considered to be the first in the asset management industry in recent times”.

     

    The campaign’s creative strategy gives SBI Fund Guru, a warm, friendly and welcoming face with whom investors would feel comfortable interacting. SBI Fund Guru would be showcased across digital television, radio, print, OOH media and during on-ground activations.

     

    Said D P Singh, Chief Marketing Officer – Domestic Markets, SBI Mutual Fund: “Traditionally, Indian investors have been wary of investing in stocks, and considering the global uncertainty and domestic economic subduedness,   investors have shied away from investing in Mutual Funds. SBI Fund Guru Campaign revolves around making investors understand mutual funds as an asset class better. The more and better we understand mutual funds, the more affinity we build. The SBI Fund Guru campaign in essence, creates that personification not just for SBI MF but for the Mutual Fund category itself.”

     

    Added Sakshi Dalela, Head – Corporate Communication: “Generally it is perceived that Investing in MFs is complicated and hence to address these fears and concerns, we created an affable animated character ‘SBI Fund Guru’ who would explain simple analogies and demystify oft-used jargons.”