MxMIndia

Tag: Saket Sinha

  • Will lead the agency’s digital marketing services in the country

    M/Six appoints Sahil Sachdeva as National Digital Head

    By Our Staff

     

    Sahil Sachdeva
    Sahil Sachdeva

    M/Six, GroupM’s outcome-based agency, has appointed Sahil Sachdeva as the National Digital Head.

     

    In his new role, Sachdeva will be responsible for managing the agency’s national digital services and helping existing and new clients transform their digital processes and marketing strategies as well as achieving ROI driven marketing outcomes. He will focus on strategic and innovative solutions, this will include the continued development of integrated and ‘Always-on’ digital strategy that cuts across programmatic, paid, social, search & eCommerce.

     

    Said Saket Sinha, Senior Vice President and Head of m/SIX India: “Sahil has been a part of the family for a long time now. He brings with him in-depth knowledge and great expertise in the digital field. I am confident that Sahil will play a key role and help us elevate our business offerings and deliver the best to our clients in the digital space.”

     

  • The mandate includes paid search, display, video, OTT and ecommerce duties

    M/Six bags digital media mandate for Parag Milk Foods

    By Our Staff

     

    M/Six, GroupM’s outcome-based agency, has bagged the digital media mandate for Parag Milk Foods. The account will be handled out of m/SIX’s Mumbai office.

     

    Saket Sinha
    Saket Sinha

    Said Saket Sinha, Senior Vice President and Head of M/Six India: “We are delighted to partner with Parag Milk Foods. This win showcases m/SIX’s digital expertise and the client’s belief in us. With our proficiency and our DNA “Xcellerator”, our teams will further drive the brand’s success. The dairy FMCG space has seen phenomenal growth and evolution and with our business growth and consumer-centric approach, we will ensure to deliver successful brand and business results for Parag Milk Foods. We look forward to partnering with the brand in this exciting journey.”

     

    Akshali Shah
    Akshali Shah

    Talking about the collaboration, Akshali Shah, Sr. VP – Strategy, Sales & Marketing, Parag Milk Foods added: “The Indian dairy industry is growing consistently and is transforming at a great pace. Keeping in mind the evolving consumer preferences, Parag Milk Foods is not only keeping up with this acceleration but emerging as a pioneer through its various product offerings. In the new normal, every brand needs to adopt a different approach to brand building and innovation, which is why we see M/Six as a strategic partner that understands our brand and our vision to further meet our marketing goals. We are confident that the m/SIX team will continue to drive our brand to newer heights.”

     

  • Will strengthen brand

    M/Six wins Nilon’s food mandate

    By Our Staff

     

    M/Six, the GroupM outcome-based agency, has won integrated media duties for Nilon’s  processed food companies. The agency will drive Nilon’s brand experience with its data intelligence and consumer-centric approach.

     

    Said Saket Sinha, Senior Vice President and Head of M/Six India said: “We are thrilled to have a name like Nilon’s added to our clientele. Nilon’s partnership is very special to us since they capitalize on m/SIX’s CPG expertise. Our teams will further strengthen the brand’s presence across the country using our capabilities of strategic planning at both, a macro and micro level.  Our teams will closely work together, targeting a clearly-defined audience effectively and efficiently through our marketing strategies.”

     

    Added Dipak Sanghavi, Managing Director and CEO, Nilon’s said, “Nilon’s as a brand is on a growth path, and we wanted to partner with a team who could align themselves to this journey. We started working closely with M/Six for the launch of our new brand campaign ‘Isme pyaar mila hai’. So far, the team has been able to meet our objective of driving consideration for the brand and with their deep expertise in social media and digital marketing, they did a commendable job. We are looking forward to working with M/Six’s dynamic team to further strengthen our brand presence.”

     

  • For end-to-end communication and media solutions

    M/Six partners with Dindigul Thalappakatti restaurant chain

    By Our Staff

     

    M/Six, GroupM’s outcome-based agency, has won the creative and integrated media duties for Dindigul Thalappakatti, a restaurant chain that operates primarily in Tamil Nadu, Bengaluru and Kerala, following a multi-agency pitch.

     

    Saket Sinha
    Saket Sinha

    Said Saket Sinha, Senior Vice President and Head of the GroupM agency, “Team M/Six is delighted to have a legacy restaurant chain on board. The food industry has always been India’s favourite and is always on the forefront. With M/Six’s data intelligence and our DNA ‘Xcellerator’, we will take the brand of newer heights. With Dindigul Thalappakatti’s wide presence in India and internationally, and our team’s enthusiasm, M/Six will further strengthen the restaurant’s position and derive significant outcome.”

     

    Ashutosh Bihani
    Ashutosh Bihani

    Added Ashutosh Bihani, CEO, Dindigul Thalappakatti said, “We at Dindigul Thalappakatti are proud of serving unique and authentic food to customers made out of our safeguarded secret recipes of over three generations. As we fast forward our growth in various parts of Southern India and Sri Lanka, we are happy to partner with M/Six as our media agency. M/Six’s agility and consumer-centric approach made us confident of maintaining our leadership in our home market and achieving similar brand relevance in identified target markets.”

     

  • These visuals will be combined with an emotional audio narrative celebrating these wonderful men

    M/Six gets India Gate Foods to celebrates gender-neutral homemakers

    By A Correspondent

     

    M/Six Content+ in partnership with Blush has collaborated with India Gate Foods to celebrate and honour their partners for rising up to the occasion and breaking the gender stereotypes during these hard pandemic times.

     

    Said Ayush Gupta, Business Head KRBL:  “Caring for each other, family bonding and rising up to the situation are some of the core brand values of India Gate Foods, which made this association a seamless brand fit to showcase the positive shift of traditional gender roles with everyone in the household a homemaker in the current scenario.”

     

    Added M/Six India Head Saket Sinha: “The initiative strongly ties back to the brand ethos and also seamlessly allows the product to be a part of the story”.

     

    Curated entirely from home, these visuals will be combined with an emotional audio narrative celebrating these wonderful men making this content an ode to all the homemakers, whether male or female.

     

     

  • Demonstrated on Veeba, the campaign enables digital targeting, measurement and attribution from DOOH placements

    Xaxis executes digital outdoor for Veeba

    By A Correspondent

     

    GroupM’s Xaxis in partnership with M/Six and Lemma recently announced the results of their pioneering digital out-of-home (DOOH) campaign for Veeba Sauces. The campaign showcased new real-time audience targeting and measurement capabilities for out-of-home advertising and helped increase in-store sales by more than 15 per cent.

     

    Said Ankit Sharma, brand manager at Veeba Food Services: “Xaxis presented us an opportunity to deliver programmatically digital out of home. With our fantastic product line-up, being able to display our message in target stores supported by mobile activity, remarketing to users who were within 20 meters of a DOOH location, was a smart approach. The campaign helped increase sales by 15% across the target 24/7 stores in Delhi. Moving forward, it is a channel we will be considering within our media mix.”

     

    Added Saket Sinha, senior vice president and head of M/Six India: “M/Six has always believed in outcome-based advertising, and that connecting with walk–in consumers at a store is a critical part of the marketing funnel. By enabling brands to tap into the benefits of programmatic advertising, we were able to provide Veeba Sauces with a unique medium to reach consumers with eye-level messaging and  cover an area far greater than what was possible through traditional OOH.”

     

    Said Bharat Khatri, country lead, Xaxis India: “Out-of-home advertising has always been an effective media channel to drive awareness for brands and now combined with programmatic technology this medium is more automated and measurable than ever before. We saw all the benefits of programmatic DOOH come to light, the ability to communicate in real-time through networked digital screens, wi-fi and mobile broadband to deliver contextually relevant messaging, and drive more immediate consideration, trial and purchase. This is a compelling reason for brands to invest in DOOH.”

     

     

  • The move is intended to help Mindshare expand its offerings and grow its presence in the industry

    Mindshare India solidifies leadership team to drive business

    By A Correspondent

     

    Mindshare has announced further organisational restructuring.

     

    Ruchi Mathur who was responsible for growth with Mindshare – North now has an expanded remit as Senior Vice President, Client Leadership, Mindshare North & East. Mathur will work with Amin Lakhani, President – Client Leadership India in her new role.

     

    Meanwhile, Saket Sinha will work with Prasanth Kumar, CEO, Mindshare South Asia, and lead m/six India as Senior Vice President, Client Leadership, m/Six India, focusing exclusively on growing and leading the brand.

     

    Speaking on the elevations, Prasanth Kumar, CEO, Mindshare South Asia, said: “Ruchi and Saket are both dynamic leaders with strong networks in the market, as well as with consumers and clients. We are very excited with the opportunities across the landscape and we are sure that the army of leadership we have in the organisation will produce great results to our clients and therefore a successful journey for us.”

     

     

  • 'Aaj Kya Khaoge' is the governing thought behind Veeba's new brand campaign

    Veeba explores innovators in Indian kitchens

    By A Correspondent

     

    Veeba has launching its first national marketing campaign with a strategy to align itself closely with the creativity in Indian kitchens under the strapline “Aaj Kya Khaoge?”

     

    Said Viraj Bahl of Veeba: “As a brand that is in tune with the young and modern Indian, we are sensitive to the changing dynamics in the kitchen. With Veeba every member of the family could cook and consume the food. One of the most asked question in every household is “Aaj Kya Khaoge?” and our wide range of tasty products aim to answer just that. We have a product for every mood and occasion.

     

    The campaign has been created in partnership with Taproot Dentsu and MSix.

     

    Added Titus Upputuru, Creative Head, Taproot Dentsu:“Kitchen is the new playground. Men and women are increasingly finding joy in being creative with food! This is where we found the sweet spot for Veeba’s first television campaign,“Aaj Kya Khaoge?” As the husband and wife duo get creative with Veeba, they engage in playful banter that derives its inspiration from everyday conversations over food”.

     

    Said Saket Sinha, Leader, mSix India: “As the media agency on record for Veeba, mSix is planning to engage consumers with various touch points across a multi- channel integrated campaign. We will put in our best to deliver the desired outcome for Veeba.”

     

     

  • The association was to create brand awareness and showcase product quality through OOH and experiential media tiggering the amplification of activity

    Kinetic India executes outdoor innovation for Smartron srtphone

     

     

    Kinetic WW India has associated with Smartron srtphone, the Indian IoT-based smart device company. The association was to create brand awareness and showcase product quality through OOH and experiential media tiggering the amplification of activity.

     

    On breaking the OOH campaign, Amit Boni, VP Marketing & Sales, Smartron said: “For us, consumers are at the heart of whatever we do and we leave no stone unturned to make sure they have the best experience from the brand.  We have always believed in engaging with consumers beyond just product offerings. This unique flash mob was an effort towards connecting the brand with Millennials and Gen-Z consumers at a point where they least expected it. The activity which was a part of our OOH outreach for SRT phone launched earlier this quarter, brought a surprise to the audiences during the peak office hours thus making their morning entertaining and interesting. We are extremely pleased with the support from the Rapid Metro and the agency team which ensured that we got a great response from these early morning commuters in Gurgaon.”

     

    Speaking of this campaign, Saket Sinha, m/Six, (Leader – India) said: “We are happy to be associated with Smartron srtphone, a brand inspired by and dedicated to its celebrity investor and ambassador – Sachin Ramesh Tendulkar. We look forward to working with Smartron and have a strong belief that together we can create success and drive the premium brand story forward.”

     

    Added Suresh Balakrishna, Kinetic WW, CEO South East Asia & Middle East: “We at Kinetic are always looking for providing clients with new and exciting ways of reaching their consumers. In Smartron SRT we found a brand that lends itself for expression and wants to reach out to the youth. It was a difficult thing to pull off a flash mob during peak hours in Delhi metro!!” but it was a clutter breaker and worked for the brand.”

     

  • The executives had a gala time unwinding with a game of foosball, beer pong and beer chugging competitions

    HT celebrate leadership status at GroupM in Delhi NCR

    By A Correspondent

     

    Even as there is an advertising war between The Hindustan Times (HT) and The Times of India (TOI) on readership supremacy,  HT organised a celebration party for “being the No.1 newspaper in Delhi NCR for the fourteenth time in a row” at the GroupM office at Cybercity, Gurgaon last week. The celebrations saw executives unwinding with a game of footfall, beer pong and beer chugging competitions.

     

    Saket Sinha, Principal Partner, Mindshare, GroupM, said, “I congratulate Hindustan Times, everyone is really happy. Thank you for giving us a wonderful Friday evening.”

     

    Gopal Krishan, Senior Director-The Exchange, Mindshare, GroupM, said, “The event was really nice. The party really brought two big media giants-GroupM and Hindustan Times together. Everyone enjoyed getting together, engaging in fun games.”

     

    The evening of celebration was enjoyed by people from most of the Group M agencies including Maxus, Mindshare, and Motivators among others and they all came together to congratulate HT for its win.

     

    Next, do we see a TOI party at GroupM’s Delhi office?

  • Maps has been an integral part of the agency's success story, maneuvering brand strategy for some of the largest and most challenging domestic and international brands in India

    Mindshare realigns S Asia leadership

    By A Correspondent

     

    Mindshare APAC, the global media agency network part of WPP has realigned senior leadership in South Asia, as part of the ongoing commitment to delivering adaptive planning and thinking, for clients and dynamic markets.

     

    M A Parthasarathy

    M A Parthasarathy, popularly known as Maps, currently Chief Client Officer, has been named Chief Product Officer – South Asia. In his new role, Maps will lead a community of Communications Strategy & Analytics experts across 10 Mindshare offices in South Asia.

     

    He will drive usage of Mindshare’s proprietary “Original Thinking” framework, and evolves the bespoke set of tools, strategic product partnerships and crafts analytics solutions to address diverse marketing issues. Having been with Mindshare for over six years, Maps has been an integral part of the agency’s success story, maneuvering brand strategy for some of the largest and most challenging domestic and international brands in India.

     

    Ruchi Mathur

    Ruchi Mathur has been appointed as Leader, Client Leadership – North. In her previous role as Principal Partner on the Pepsico business, Ruchi spearheaded a range of ground breaking activity. With over ten years at Mindshare, her acute knowledge of brands coupled with her infectious energy has resulted in making Pepsico one of the most coveted brands in the country.

     

    Saket Sinha returns to the Mindshare family as Principal Partner leading Rodeos and the East Zone. In his previous role, Saket was championing business in new geographies for GroupM, creating expansions for the network in several new markets.

     

    Saket Sinha

    Saket will be reporting in to Ruchi Mathur for Rodeos and Prasanth Kumar, CEO Mindshare – South Asia, for the East Zone. Maps and Ruchi in turn will report into Prasanth Kumar directly.

     

    Commenting on this re-alignment, Prasanth Kumar, CEO Mindshare – South Asia said: “As pioneers in adaptive marketing, we are focused on creating a team that continues to open up more possibilities and set ourselves apart, with the capability to merge strategy with market intelligence. As we advise our clients to change mindsets that reflect in the communication they partake in, so does our commitment strengthen to ensure our best talent to service the brands we work with. Maps, Ruchi and Saket have always been an integral part of the Mindshare family. Each one of them brings their expertise to the table and I am confident that they will continue to take Mindshare to greater heights.”