MxMIndia

Tag: Sakal Media

  • MRUC’s contract with the incumbent agency, Nielsen India, concludes with the release of the last and final quarter of IRS 2019data – Q42019

    MRUC issues RFP for research agency partner

    By A Correspondent

     

    MRUC has issued an RFP (Request for Proposal) inviting research partners to pitch for the contract to conduct the Indian Readership Survey. MRUC’s contract with the incumbent agency, Nielsen India, concludes with the release of the last and final quarter of IRS 2019data – Q42019.

     

    Pratap Pawar

    Said Pratap Pawar, Chairman, MRUC and Chairman of Sakal Media: “We are looking forward to receiving and studying each and every proposal from various research agencies. They will be evaluated basis their understanding on IRS, on meeting our research requirements stated in the RFP and of course what more they can offer beyond our stated requirements.”

     

     

    Shashi Sinha

    Added Shashi Sinha, Vice Chairman, MRUC and CEO of IPG Media Brands: “Security enhancements and measures taken to ensure accuracy in data will be some of the key objectives in selecting the new research partner. We will be working closely with industry stakeholders in the selection process and ensure the industry gets the best partner to conduct the world’s largest study – IRS”.

     

     

    Vikram Sakhuja

    Said Vikram Sakhuja, Chairman, IRS Technical Committee and Group CEO Media & OOH, Madison: “Over the years we have brought in a lot of automation, technology and controls to ensure that we get valid and reliable data for IRS – India’s most widely used Media establishment study. In this RFP we are looking for an Agency who can give us confidence in their mastery in Fieldwork, and who can impress us on enhancing the controls while minimizing the cost. I wish all participants the very best.”

     

     

  • The former Lokmat group COO takes complete charge of the group’s print and digital media businesses

    Jwalant Swaroop joins Sakal as CEO

    By A Correspondent

     

    Veteran industryperson Jwalant Swaroop has joined the Sakal Media Group as CEO. He will take complete charge of the group’s print and digital media businesses.

     

    The Pune-based Sakal Media Group has a presence over nine ‘units’ across Maharashtra along with a Marathi and English daily in Goa. Other than the eponymous flagship Marathi daily, the group also publishes a slew of Marathi magazines, English daily Sakal Times and a daily Marathi tabloid-sized newspaper exclusively on agriculture called Agrowon. While all its publications have digital editions, the Marathi esakal.com is said to be the largest Marathi news website. Sakal is the #2 Marathi daily as per the Indian Readership Survey.

     

    Mr Swaroop is seasoned in the media domain having spent two decades in Lokmat (which is the #1 Marathi daily). He was COO at Lokmat from June 2011 to July 2012 and had joined the Marathi news group in August 1992 after stints in an ad agency and a publication (1995-92).

     

    Since leaving Lokmat, Mr Swaroop set up Oshoyana Consultants in August 2012 and Happiness Unlimited as recently as October 2014.

     

    Speaking to MxMIndia, Mr Swaroop said he was looking forward to leading the Sakal Media Group to greater heights. Interestingly, while at Lokmat, he would fight the Pune-based group fiercely. On Oshoyana and Happiness Unlimited, Mr Swaroop said both operations are being run by professionals now.

     

    While the print and digital business will be looked at by Mr Swaroop, he clarified that he will not oversee the television operations of the group. The social development activities run under the aegis of the Delivering Change Foundation that the group has promoted will be run independently of the Sakal Media Group, it is learnt.