MxMIndia

Tag: Sajeev Rajasekhran

  • The campaign will continue to have a 360-degree approach including print, outdoor, and digital platforms, besides the TVC format

    Suzuki rolls out second phase of #KamPeetaHai campaign

    By A Correspondent

     

    Suzuki Motor Corporation, Japan and Happy mcgarrybowen have rolled out the second phase of the ‘Kam Peeta Hai’ campaign for its flagship scooter brand. The campaign line ‘Kam Peeta Hai’ is a quirky yet bold take on the two-wheeler’s superior mileage.

    Commenting on the campaign, Sajeev Rajasekhran, EVP, Sales and Marketing, SMIPL said: “Suzuki Access 125 is one of the bestselling scooters in the 125cc segment in the premium product category in India. Post the success for ‘Kam Peeta Hai’ TVC, we have now rolled out the second phase of the campaign further strengthening its popularity in the market and drive purchase consideration. The series of TVC reinforces the greater functionality, benefits, and mileage for Suzuki Access 125. The campaign showcases situations during day-to-day activities to connect with the customers.”

     

    Added Kartik Iyer, CEO and Co-founder, Happy Mcgarrybowen: “There is no greater proof about the success of a campaign than the direct impact on business. What is even more encouraging to know is the fact that new customers are walking into showrooms asking to be shown the scooter that Drinks less (‘Kam Peeta Hai’). All due credit to the teams that worked on this campaign, especially the client for seeing the potential in a seemingly simple idea.”