By A Correspondent
Saint-Gobain has launched a new brand campaign, ‘Ceiling Nahi Feeling Hai’ with a TVC that will leverage the ongoing festive season.
Said Sudeep Kolte, Vice President, Sales & Marketing – Gyproc India: “False Ceilings is one of the fastest growing categories in the Home Interior space and as a market leader it is our duty to keep growing the category. Our latest ad campaign is trying to build on the core insight that doing up a false ceiling is an intense affair with lot of emotions involved right from ideation to design choices and finally to implementation stage. A beautifully done ceiling has a pride of place in the home and is also a reflection of superior taste as well as an elevated lifestyle.”