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Tag: Sainath Saraban

  • The film celebrates India’s spirit of being unstoppable

    Microsoft unveils film on #BuildingResilience

    By A Correspondent

     

    Microsoft India has released its first ever holiday ad film, Hum Rukna Nahi Jaante, celebrating the resilience of the human spirit. The film bids adieu to 2020, putting a spotlight on how people across the country have shown everyday resilience in meeting the challenges that this year has brought, and how technology has played a role in enabling diverse experiences. The film is part of Microsoft India’s #BuildingResilience campaign, launched in September this year to share inspirational stories of transformation across industries, organisations and individuals, driving a conversation around what it takes to thrive in this environment.

     

    Speaking about the film, Hitu Chawla, Chief Marketing Officer, Microsoft India, said: “The last few months have shown us the possibility of extremes. On one side are the challenges brought on by the pandemic, and on the other are the inspirational stories of fighting back and transformation. It’s extraordinary how people and organizations across the country have met the challenge with resilience and innovation, using technology to respond, rebound, and reimagine a new world order. Our brand film celebrates this spirit of everyday resilience and the role our technology plays in empowering every person and every organization to achieve more.”

     

    Added Sainath Saraban, Co-Founder and Creative Head, Studio Simple: “We had a clear brief and that was to communicate how Microsoft recognizes and empowers the resilient spirit that exists in every corner of the country, with its products and services. We created a simple yet powerful film that captures the resilient attitude of an unstoppable India. And we are also proud of the campaign line – ‘Hum Rukna Nahin Jaante’ which we are confident will resonate with people strongly and bring about a strong pride of association with Microsoft.”

     

     

  • This is said to be the first home grown brand to be offered in a No Sugar variantCoca-Cola India announced the launch of Thums Up Charged No Sugar, its home-grown beverage to be offered in a no sugar variant

    Coca-Cola launches campaign for no-sugar variant of Thums Up

    By A Correspondent

     

    Coca-Cola India announced the launch of Thums Up Charged No Sugar, its home-grown beverage to be offered in a no sugar variant

     

    Commenting on the launch, Ishteyaque Amjad, Vice President, Public Affairs & Communication at Coca Cola India & South West Asia, said, “Coca-Cola India is accelerating its strategic evolution to become a total beverage company by offering innovative and localized beverage choices to consumers. The launch of Thums Up Charged No Sugar not only marks the expansion of our product portfolio but also demonstrates our efforts to innovate products locally that meet changing consumer tastes and preferences. This is a significant milestone for us in our sugar reduction strategy and I am delighted to announce that leading this journey is our very own home grown brand Thums Up.”

     

    Added Vijay Parasuraman, Vice President-Marketing at Coca-Cola India & South West Asia: “Last year, we introduced Thums Up Charged to celebrate the forty thunderous years of the iconic brand Thums Up and were elated to see the love amongst our consumers. We are now eager to take the iconicity of this brand to the next level with Thums Up Charged No Sugar and recruit more consumers in our journey to make Thums Up the first home-grown billion-dollar beverage brand. The no-sugar, no-calorie variant is aimed at consumers who want to balance their sugar intake and enjoy their favorite drink as well. Additionally, we are supporting the brand by going beyond the traditional marketing practices and directly engaging with the consumers through interactive platforms and innovative formats.”

     

    Commenting on the TVC, Sainath Saraban, Creative Head, Leo Burnett, said, “Just like the effervescence that rises to the top in a bottle of Thums Up Charged No Sugar, the heroes too rise when it is time to prove themselves. Thums Up Charged No Sugar is a metaphor for the display of inner strength that superheroes demonstrate. Through this TVC, we have tried to achieve this in a visually gripping manner. The film is an association between two huge and exciting brands – Marvel Avengers and Thums Up Charged No Sugar. There is a palpable excitement, energy, action and joy that both bring to their fans.”

     

     

  • The ad features actor Ranveer Singh in a 'Never Give Up Ever' attitude

    Thums Up Charged inspires you to #TakeCharge with its new campaign

    By A Correspondent

     

    Thums Up has unveiled its new #TakeCharge adfilm with actor and Thums Up brand ambassador – Ranveer Singh.

     

    Commenting on the launch of the new campaign, Ajay Bathija, Director, Colas Marketing, Coca-Cola India & South West Asia said: “Thums Up TVCs are all about seeking thrill, adventure, exhilaration and excitement and Ranveer Singh as a brand ambassador embodies all of that perfectly. The ‘#TakeCharge’ campaign is about taking the controls of life in one’s hands and overcoming adversities by not giving up hope. Our TVC captures this attitude and we are confident that the campaign will resonate well with all Thums Up lovers.”

     

    Speaking on the TVC, Sainath Saraban, Creative Head, Leo Burnett, said: “Thums Up Charged is Thums Up with extra thunder in it – just the kind of push that somebody needs to take his or her achievement to the next level. Even though the story is set in a massive car race that makes for grand theatre, it is an intensely personal journey about how a huge victory starts within your own self. When I wrote this film, I wanted to leave the viewer with a message that worked at a product level and was inspirational as well. If there’s one thing we want people to do after being exposed to this communication, it is to – #TakeCharge.”

     

     

  • As part of his new role, Sai will oversee and take care of the Chennai market as well as key national clients

    Sainath Saraban elevated to NCD at Leo Burnett

    By A Correspondent

     

    Rajdeepak Das, Chief Creative Officer (CCO), Leo Burnett Group India announced the elevation of Sainath Saraban as the National Creative Director (NCD), Leo Burnett India. As part of his new role, Sai (as he is fondly known), will oversee and take care of the Chennai market as well as key national clients. He will continue to be based in Delhi as he assumes this new responsibility.

     

    Saurabh Varma, CEO, Leo Burnett Group shared, “Sai is one of the best creative talent in The Leo Group today. His thorough and in-depth understanding of the target audience coupled with popular culture, comes through clearly in the great work that he creates for our clients. I look forward to seeing him make magic in the Chennai market and on our key national clients.”

     

    Rajdeepak Das, CCO, Leo Burnett added, “Sai is definitely one of the most promising talents of Leo Burnett India and undoubtedly one of the good human beings I have come across . We want the greatness to spread to one more office. Cheers to Sai.”

     

    Samir Gangahar, Executive Director, Leo Burnett Delhi says, “I have seen Sai evolve from a rookie writer to being one of the most prolific creative talents we have in the business today.  His creative leadership and ability to address brand issues with effective and popular work has been instrumental in the growth of Leo Burnett in the past few years. It is a privilege to have him work as my partner and I’m sure we’ll see a lot more magic from him in the future.”

     

    Sai joined Leo Burnett in 2005 and within just 14 months he was promoted to Executive Creative Director. He began his career with JWT Delhi, where he worked for 5 years on brands like Boost, Pizza Hut, Hero Cycles and CNBC. This was followed by a brief stint at McCann Erickson after which he joined JWT Bangalore where he worked on Kingfisher, Red Label Tea, McDowell’s and was a part of the team that won Levi’s and Nike.