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Tag: Saina Nehwal

  • Tagline is Bharat ka heavy flow champion

    Paree Sanitary Pads collaborates with film Saina

    By Our Staff

    Hygiene brand Paree Sanitary Pads collaborates with Bollywood’s newest release – Saina, a biographical sports film starring Parineeti Chopra as Saina Nehwal. The brand in its endeavour to empower women associates with the film.

    Said Sahil Dharia, Founder and CEO, Paree: “We at Paree are committed to create a sense of confidence in every girl and to be a champion by prioritizing her needs. Our Paree girl is born empowered; she just needs her wings so she can shine. It is gratifying to have Saina as the voice of our brand and our philosophy. Her persona is truly inspirational, and her ambitious aura strengthens the spirit of womanhood among youth. Through this association we have taken our vision to a larger platform that we believe can encourage and motivate every girl to dream big and be a go-getter like Saina and Parineeti.”

    Added Vinod Bhanushali, President – Media, Marketing, Publishing (TV) and Music & Co-Producer (T-Series) of Saina: “Through this visual montage, Paree aims to create a platform for women to shine and encourage them to champion through every challenge. Paree has been a pioneer in the women hygiene space with innovative and progressive approach on menstruation. Saina is a story of a young girl who dreamed, fought all odds, and challenged herself to become World No. 1 badminton champion. The brand collaboration was a perfect fit for the film.”

     

  • Ace shuttler signs year-long deal with leading technology brand

    Anker Innovations ropes in Saina Nehwal as brand ambassador

    By A Correspondent

     

    Anker Innovations has announced Olympic medallist and ace shuttler Saina Nehwal as its brand ambassador. The year-long deal will see Nehwal be a part of a 360-degree nation-wide multimedia campaign.

     

    Speaking on the association, Nehwal said: “I am delighted to be associated with Anker Innovations. It is a brand that has battled against the best in the industry and has always been associated with quality. These are attributes I associate myself with and these are exciting times for me to partner with Anker.”

     

  • Rasna to launch an ad campaign with Saina Nehwal around the new product range

    Rasna announces Saina Nehwal as its brand ambassador

    By A Correspondent

     

    Rasna has launched a new variant that has no chemicals and preservatives, called Rasna Native Haat. It comes with a one-line promise to consumers to, go back to nature.

     

    To further promote the products, Rasna Native Haat has announced its new brand ambassador, Saina Nehwal, who has shot a TVC for both, Honey and Honey Vita products.

     

    Speaking at the event, Piruz Khambatta Chairman of Rasna Pvt. Ltd said: “We are extremely happy to collaborate with Saina Nehwal for our new ad campaign. Saina embodies the attributes of Rasna’s Native Haat range which focuses on health products that are chemical and preservatives free. We are committed to providing our consumers with new and innovative products.”

     

     

  • Star Sports is the official broadcaster of the Vodafone Premier Badminton League

    Stage set for Vodafone Premier Badminton League

    By A Correspondent

     

    As the third edition of the marquee badminton tournament is around the corner, the #Baddies are back in a new film released by Star Sports, the official broadcaster of the Vodafone Premier Badminton League.

     

    Star Sports has released a new ad film to coincide with the upcoming Vodafone Premier Badminton League. The players flaunt their distinctive badminton moves to intimidate competitors, in the new film titled #SmashTheHouseDown. The campaign film features Olympic medalist and World Number 2, PV Sindhu, Commonwealth Games medalist, Saina Nehwal, World Number 3 Kidambi Srikanth and Indian badminton mavericks like HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram.

     

    This is what a Star India spokes person said: “The Vodafone Premier Badminton League has transformed the sport of Badminton for Indian sports fans. In the campaign, #SmashTheHouseDown, fans can see aggression of a typical shuttler, coupled with style and the uniqueness to flaunt their skills on or off the court. The league is bigger and better this year, and we are looking forward to some smashing Badminton action.”

     

     

  • Savlon seeks to inspire parents to let go of their fears and encourage children to push their limits and maximize their potential to succeed in life

    Saina Nehwal appointed brand ambassador for Savlon

    By A Correspondent

     

    ITC’s leading health and hygiene brand, Savlon has announced Saina Nehwal shuttler as its brand ambassador.

     

    In its new campaign with Saina, Savlon seeks to inspire parents to let go of their fears and encourage children to push their limits and maximize their potential to succeed in life.

     

    Announcing the association, Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited, said, “Savlon is happy to engage ace shuttler Saina Nehwal as the brand ambassador. Her journey truly exemplifies determination, dedication and hard work. Saina personifies Savlon’s core brand thought of performance power in more ways than one.”

     

    He added, “Parents want their children to succeed but also want to protect them from the world. As a brand we seek to inspire parents to encourage their children to challenge limits and maximise their true potential. The brand purpose is to impact society in a positive manner and create a meaningful engagement. And also to showcase the performance of Savlon, which is the best product of its kind in the market.”

     

    Savlon brings alive the narrative of Saina Nehwal. A young girl who relentlessly pursued her dreams fighting against all adversities with the unstinted support of her parents. Her parents’ encouragement lent her belief in her talent to journey the course to becoming World’s no. 1.

     

  • Huawei welcomes Saina Nehwal the new Brand Ambassador of Honor India who is all set to #PlaysmartwithHonor

    Saina begins new innings with Honor

    By A Correspondent

     

    Honor has announced the association with Saina Nehwal as its India brand ambassador. The global smartphone manufacturer has signed a long-term pact with the Olympic medalist to endorse its Honor range of smartphones. The company recently launched two models – Honor 5X and Honor Holly 2 Plus, which are available on flipkart.com and amazon.in.

     

    The partnership with Saina Nehwal coincides with Honor’s next phase of growth in India, as the e-brand aims to significantly strengthen its market share in India, post the very encouraging response from the India market.

     

    Speaking on the association, Allen Wang, President of Consumer Business Group, Huawei India said, “We are happy to announce our collaboration with Saina Nehwal who inspires people all over the world to face challenges and carve their own niche. Huawei is continuously associating with sports team and athletes across the world who shares Huawei and Honor’s philosophy and this association is a step forward in that direction. Recently we also enrolled Lionel Messi the ace footballer as our global brand ambassador and Saina Nehwal is another person who has countered all challenges to become the first woman Indian badminton player to win an Olympic medal. Not only we associate with the top ranking teams of athletes but moreover with people who resonate with the spirit of Honor.”

     

    Commenting on the association, Saina Nehwal, said, “I’m very thrilled to be associated with the brand Honor and resonate its philosophy of being a brand ‘For the brave.’ Being brave takes a lot of focus, courage and commitment and also gives you an edge to redefine possibilities. Since I played my first badminton tournament till the last shot that I have played till today, being brave has helped me cross every hurdle and obstacle, and also got me a lot of happiness and honor. Thanks for all what brave has brought to me, I would like to ask all young people to be brave and keep dreaming and fighting.”

     

  • The badminton star has signed a Rs 1.5 crore deal with Kellogg

    Saina Nehwal outpaces Sania Mirza & Mary Kom in top female sports endorser race

    By Ratna Bhushan

     

    Kellogg, the world’s largest breakfast cereal maker, has signed badminton player Saina Nehwal to an endorsement deal pegged at close to Rs 1.5 crore, two people aware of the development said.

     

    The two-year deal makes Nehwal – the world No. 2 in women’s singles — the highest paid female sports endorser in the country ahead of tennis player Sania Mirza and boxer Mary Kom.

     

    A Kellogg India spokesperson confirmed the association with Nehwal but declined to give details of the deal. Darshan Machdar, director at Spoment Ventures, the sports marketing firm that represents Nehwal, was unavailable for comment.

     

    “Kellogg is looking for a repositioning exercise with Saina… the advertising is likely to break next month,” one of the persons quoted earlier said.

     

    The 25-year-old already has endorsement deals for Yonex, Bajaj Nomarks cream, Iodex pain reliever, Indian Overseas Bank and the Sahara group, which, sources said, were signed for least 20% less.

     

    Vinit Karnik, national director, sports and live events at GroupM ESP, the sports marketing division of media buying group GroupM, said, “In the current scenario, Saina is the highest paid woman sportsperson in the country. Sania Mirza’s endorsement fee used to be the highest till about five years back. But Saina has been far more visible on the circuit, which is what brands look for.”

     

    Nehwal had topped the women’s world ranking list in March this year. Some talent managers, however, believe that Nehwal has remained under-marketed when it comes to endorsement fee. Also, the gap between what male and female sports persons earn outside of the sports arena remains wide.

     

    According to industry executives, cricket captain MS Dhoni charges upwards of Rs 10 crore for brand endorsement while Virat Kohli’s fee is Rs 5-6 crore. However, endorsement rates can vary as they depend, to a large extent, on the relationship the celebrity has with the brand.

     

    Talent management firm Kwan’s promoter Anirban Das said, “It’s a reflection of the popularity of the sport rather than a function of gender.

     

    The reach of cricket still hugely overshadows any other sport in India.” He pointed out that in Bollywood, the gap between what men and women earn has seen a lot of correction over the recent past. “Someone like Deepika Padukone earns a lot more than many other popular actors now,” he said.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Winning the Indian Open Super Series and being ranked #1 have changed Saina Nehwal's brand status

    Brands court World’s #1

     

    By Ravi Teja Sharma & Nandini Raghavendra

     

    Winning the Indian Open Super Series and being ranked No.1 player, have changed Saina Nehwal’s life in many ways. One of them is the 25-year-old badminton player’s brand status.

     

    So much that sports management firm Kwan has got calls from an MCG brand, a two-wheeler company and a well-known mobile vendor aiming to explore opportunities to associate with Saina, according to CEO Indranil Das Blah.

     

    Currently, Nehwal endorses just six brands at a rate of Rs 60-75 lakh for an annual contract. The big ones have stayed away, for reasons best known to them. But when you are a champion at 25 years and ranked No.1, the game changes.

     

    “Getting to No. 1 in the world in any sport or discipline is an outstanding achievement and Saina has come across as a very focused and hard working individual. Her ranking merits an automatic spike, as she is the best known badminton player in the world and she represents India. So in general when one is looking for an outlier, she will be in the mix,” tennis player Mahesh Bhupathi said.

     

    In fact, Bhupathi, who runs brand servicing agency Globosport, does not feel that Nehwal’s potential or brand value has been tapped fully. He feels she continues to get better with consistent results and there a lot of opportunities to monetise her brand.

     

    Kwan’s Blah, who got Nehwal the Iodex endorsement, said that brand managers today have become intelligent about sports. Earlier it was only about cricket. He added that one of the problems with cricket today is that beyond MS Dhoni and Virat Kohli, there are no big options.

     

    “In this context, Saina is bigger than some of the cricketers and her world No. 1 ranking is a big opportunity for her,” said Blah. So how much more can Saina Nehwal charge now? At least 20-25% says Vinita Bangard, CEO, Krossover Entertainment, who recently worked with Nehwal on a social media campaign for MobiKwik for the cricket World Cup. “She is very prompt, very decisive, flexible and a pleasure to work with, exactly what brands love,” added Bangard.

     

    She said she was impressed with the way Nehwal, who was once in Bengaluru playing a match and had no 3G network on her phone, found a business centre and tweeted as promised. With over 6 lakh people following her, social media appeal for brands looking for a captive audience find Nehwal very apt.

     

    Single tweets can get upto Rs 1-1.5 lakh for a star like Nehwal. Her father, Harvir Singh Nehwal, has a slightly different view. The senior Nehwal along with her handles all her contracts, be it brands or events or appearances. He said they will decide on an increase after looking at the brand. He strongly feels, “She’s a kid, let her just keep playing well. We are not interested in business right now.”

     

    On the Rs 40-crore deal which Saina had signed with Rhiti Sports in 2012, he said they had terminated the contract. “They were a bit hesitant but we wanted to break it.

     

    Though the deal is off, they were nice to say that if they find something that fits Saina, they will definitely try. As for Kwan, we are working with them. Iodex is a deal they got us,” the senior Nehwal said.

     

    While Blah and quite a few of his ilk feel brand managers are moving away from cricket, Vinit Karnik, national director, sports and live events, at media buying firm GroupM ESP says in India only cricket sells. “Saina was always a big star in India but brands have not leveraged her. Getting to the top of the rankings in the world should ideally increase her brand value,” he said.

     

    One of her biggest celebrity fans, actor Aamir Khan, says: “Saina has played consistently well for around 10 years now and that is a fantastic feat. I have been waiting for her to reach No. 1 position, and wish her greater heights and achievements in the coming years.”

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd.

    All Rights Reserved, Licensed to republish

     

  • Iodex has signed up badminton player Saina Nehwal as the new brand ambassador for Iodex UltraGel

    Saina Nehwal roped in to endorse Iodex UltraGel

    By a correspondent

     

    Pain relief expert Iodex has launched a new variant, UltraGel that vouches to provide effective relief from pain-related symptoms. To further drive its popularity, Iodex has signed up badminton player Saina Nehwal as the new brand ambassador for Iodex UltraGel.

     

    In the new TVC that has been conceptualised by Leo Burnett, a badminton player at an international tournament is seen fighting severe muscular pain to stand strong on the ground, her smashes making the country proud as she wins the match and stands victorious. But instead of tasting her victory, she sits back to bury her face in a towel, trying to hide her pain. When she lifts her face, it is covered by a mask with a huge smile as she carries on interacting with the media and her fans. The smiling mask continues to hide her pain from the world. But Saina decides to unmask herself by curing the pain and reaches into her kit bag. The TVC ends with Saina accompanied by hundreds of women throwing away their mask and saying “Iodex UltraGel apnao, dil se muskurao”

     

    Talking about the new campaign, Amit Nandwani, ECD- LeoBurnett said, “Women putting up a brave face in day-to-day life to hide pain is a human truth that connects with everyone. Iodex Ultra Gel, with its unique formulation, aspires to put an end to their silent suffering. We needed to drive home the point in an emotional, yet hard hitting manner. I think the device of a smiling mask does it really well as it’s not just visually stark and cut through, but also makes for a refreshing piece of communication in the category.“

     

  • Wish you were at the West End, Covent Garden, Piccadilly,Oxford Street,KensingtonGardens,BuckinghamPalace, Tate Modern, instead of wherever you are, says Ranjona Banerji

    The Anchor: 6 things to watch out for in the 2012 London Games

    By Ranjona Banerji

     

    I hope everyone interested in having a good laugh has been watching Twenty Twelve on BBC Entertainment, a comedy series which follows “the deliverance committee” involved in making sure the 2012 London Games run smoothly. Everything from bureaucracy to PR to political correctness to politics to jargon to celebrity are satirised brilliantly and it all seems so real.

     

    However, it is also possible that you interested in the Games themselves. In which case, here’s what to watch out for.

     

    1. The Opening ceremony on Friday, that is 1am (Saturday morning technically) for India on ESPN, Star Sports. Directed by Danny Boyle, (yes, he of the Jai Ho and slums are fun fame) it is expected to be a massive extravaganza. He has to compete with the glorious, breathtaking performance put up by the Chinese in Beijing in 2008. I don’t actually quite remember it actually, but it was spectacular. Lots of firework dragons. Or was that the first Lord of the Rings movie? Whatever.

     

    2. The Indian medal chase. This is supposed to be our best chance “ever” (please substitute your own version of an American teenager’s twang here) of winning lots of medals. Boxing, tennis (oh, wait, in India sometimes there’re both the same thing), hockey, badminton, wrestling, shooting… In fact, anything except running and jumping which, of course, are what the Olympics started with in ancient Greece. No one expects us to run and jump, least of all, us.

     

    3. Badminton starts on Saturday (go Saina Nehwal!), which is why badminton players may not be at the Danny Boyle show. Actually, so does boxing, athletics, handball, judo, tennis, volleyball, weightlifting and just about everything else. Football has already started. So maybe no one will be at that opening ceremony, so it’ll be all sparse and minimalist and New Age.

     

    4. London, the best city in the world. Apart of course from New York, Paris, Shanghai, Hong Kong, Dubai, Delhi, well of course, of course, that’s a joke! If you can’t be there, you can watch it, especially that giant red squirly whirly steel thingie made by that famous Indian artist chappie Anish Kapoor (Indian! We are the greatest!). So wish you were at the West End, Covent Garden, Piccadilly,Oxford Street,Kensington Gardens, Buckingham Palace, Tate Modern, instead of wherever you are.

     

    5. Wimbledon! This one is for me. The Championships are over, but tennis is going back to the green (or re-greened) grass. Twice in one year is remarkable and unique. (I wrote Wimbledon! But I meant Roger Federer! Of course.)

     

    6. There’s a special Olympic sport that has been included just for India. It’s called: Where’s That Kalmadi? You can seek him here, seek him there as the former head honcho of sporty stuff and hmm, other stuff, Suresh Kalmadi, weaves and dodges his way around the Games, avoiding the media, the athletes, the police…