MxMIndia

Tag: Sai Srinivas

  • #FanBannJaaoge is the clarion call by the platform

    MPL Sports campaigns for Indian Olympic contingent

    By Our Staff

     

    MPL Sports Foundation, the community arm of Mobile Premier League (MPL), has launched a campaign featuring some of the biggest Indian Olympic stars. This is part of a nationwide fan campaign to rally the 1.3 billion Indians to become fans of the Indian contingent at the 2020 Tokyo Summer Olympics that begin this Friday.

     

    Said Sai Srinivas, Trustee, MPL Sports Foundation and Co-Founder and CEO, MPL: “The Olympics is the world’s biggest sporting stage and truly a sports movement that cuts across all boundaries. The athletes representing us come from the length and breadth of India and we want the entire country to rally behind them as they seek to bring us laurels. We hope this movement galvanises all Indians to become fans of the Indian Olympic team.”

     

  • To widen esports portfolio; launches Esports Arena

    MPL acquires GamingMonk

    By Our Staff

    Mobile Premier League has acquired Esports gaming platform GamingMonk. This acquisition will allow MPL to accelerate bringing to market key national, regional and global tournament IPs and allow MPL to develop a full suite of Esports and broadcasting capabilities. GamingMonk hosts Esports tournaments across multiple platforms including PC, Console and Mobile.

    MPL has also launched Esports Arena, the banner under which the platform will host fortnightly Esports tournaments in some of its marquee games such as Chess, WCC, Pool, etc. With Esports Arena, MPL aims to take Esports truly to the masses across India, with gaming titles that are smartphone friendly and can be played on a range of smartphones.

    Said Sai Srinivas, Co-founder and CEO, MPL: “In our mission to serve gamers in India, GamingMonk will augment our efforts in reaching our target audience and engage with our users effectively. With the increased consumption of Esports in the last couple of years and it becoming as competitive as any other sport, it gives us immense pleasure to present our users with the best of games to play, and enjoy their passion for gaming.”

    Added Ashwin Haryani, Co-Founder, GamingMonk: “We are extremely excited to be a part of MPL. From the very onset, GamingMonk’s vision was to change the Esports scenario in India, and I strongly believe that our collaboration with MPL will not only help us accomplish our goal, but also transform the way every individual in our country views esports. MPL has been one of the pioneers in changing the gaming culture in Asia, and it was a no brainer for us that if there was someone who could help us reach our goal at the earliest it had to be them,”

     

     

  • Gets Leander Paes and Geeta Phogat as brand ambassadors

    MPL launches new campaign to promote esports

    By Our Staff

    Mobile Premier League (MPL) has launched a national print and TV campaign called ‘Maidan Naya, Khel Wohi’ to encourage participation and promote a culture of esports in the country. The brand has roped in Leander Paes and Geeta Phogat as brand ambassadors. Produced by Citrus Productions, the campaign will have a total of six films, three each featuring Paes and Phogat.

    Said Sai Srinivas, Co-Founder and CEO, Mobile Premier League: “Esports witnessed exponential growth in 2020. With esports being included as a medal sport by the Olympic Council of Asia, I believe that India will see a rise in many successful esports athletes. Not just this, we hope to soon see some “Made in India” games being played at International sports events like the Asian Games. The aim of this campaign is to unleash the power of Esports and bring it on par with physical sports. Esports today is accessible to all due to the availability of data and affordable devices thus making it easy for more people to participate. This growth needs to be supplemented with solid regulations and government support.”

     

     

  • The campaign celebrates budding heroes from the streets of India

    Virat Kohli launches Mobile Premier League in a campaign by Lowe Lintas

    By A Correspondent

     

    Following the appointment of Lowe Lintas Bangalore as its creative agency, Mobile Premier League has launched its maiden advertising campaign featuring cricketer Virat Kohli. The campaign celebrates budding heroes from the streets of India.

     

    Commenting on the maiden campaign, Sai Srinivas, CEO, Mobile Premier League said: “We wanted to launch with a bang and ensure our first TVC resonates with our brand and customers, which is why we wanted to keep it young, full of energy, exciting and appealing to Indians across. You will see Virat Kohli in a completely new avatar; shaking a leg with the heroes of Mobile Premier League that resembles a  typical Bollywood song and dance celebration. Through this piece of communication, we hope to drive customer interest and build awareness about our brand, inspiring everyone to play MPL and win and become a Hero”.

     

    Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas: “Gaming as a category is fun and full of energy. Hence our idea and execution kept these at the heart of the thinking. The song and dance package the mood perfectly. The idea of “Har galli se niklega hero ” is an exaggerated celebration of the avid gamer. Virat of course is the best person to present these gaming heroes, embodying the spirit of both the competitiveness and fun.”