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Tag: Sai Narayan

  • Showcases ‘Paison Se Badhkar’ brand philosophy

    Paisabazaar releases new brand film

    By Our Staff

     

    Paisabazaar.com has released its new brand film under their “Paison Se Badhkar” brand philosophy – “The Sweet Sound of Wood”.

     

    Said Sai Narayan, CMO, Paisabazaar.com: “As a brand that offers financial assistance to millions of consumers in their time of need, Paisabazaar wants to tell inspiring stories about India’s rising aspirations. Our ‘Paison Se Badhkar’ brand philosophy is all about Paisabazaar’s commitment to help India fulfil their dreams and not let money be a hindrance towards that. Our latest film is again a shift from the conventional and transactional messaging, towards heart-felt consumer stories, reinforcing Paisabazaar’s stance of a brand that stands with consumers as their financial companion for life.”

     

    Added Anand Karir, who had directed all three films under Paisabazaar’s “Paison Se Badhkar” brand philosophy: “I am generally never nervous when I take up a project but, quite honestly, with this one I was a bit nervous. This film was different from the others. This was the film that completed my trilogy for Paisabazaar. I had to make a film that lives up to the standard set by the earlier two films I have directed for Paisabazaar. But with the support of the lovely client and production team and more so with my bunch of actors, I am happy with the way it all came together.”

     

  • Brand messaging revolves around new tagline "taalo nahi, Policybazaar.com se le daalo"

    Policybazaar.com gets Yamraj 2.0 to deliver insurance message to masses

    By A Correspondent

     

    Policybazaar.com has launched a new television commercial series featuring its brand ambassador, actor Akshay Kumar, donning the avatar of Yamraj 2.0.

     

    Speaking about the launch of the new TVCs, Sai Narayan, Associate Director and Head of Marketing, Policybazaar.com and Paisabazaar.com said: “Our latest TVCs featuring our brand ambassador Akshay Kumar as Yamraj 2.0 is aimed to ingrain a strong message among all i.e. don’t delay buying the right insurance cover that your family deserves, buy it now.  The TV commercial also highlights the ease of comparing & buying term and health plans online for all at a very reasonable rate/month. While it is easy citing excuses to avoid buying insurance protection products. Remember, only a decision today will help build a better tomorrow for you and your family.”

     

     

  • The first edition of DCMN Open Nights is all set to be held in New Delhi on August 23 at Hauz Khaz Anti Social

    DCMN Brings Open Nights to India

    By A Correspondent

     

    DCMN, the growth marketing partner to digital-first brands, has brought its flagship event DCMN Open Nights to India in order to bring brands and industry decision makers together on one common platform. The first Indian edition of DCMN Open Nights is all set to be held in New Delhi on August 23 at Antisocial, Hauz Khaz.

     

    The panel will include Sai Narayan (Associate Director & Head Marketing Policybazaar.com & Paisabazaar.com), Viral Jani (Senior Vice President – Investment Operations, TimesBridge), Andreas Dengler (CEO & Co-Founder, DCMN), Shubho Sengupta (Digital Marketer, Co-Founder & Advisor to Industry Associations), and Saurabh Uboweja (CEO, Brands of Desire), Rajeswar Rao (Head of Marketing, Clovia), Apurva Chamaria (Influencer, Investor and CRO, RateGain) along with Bindu Balakrishnan (Country Head – India, DCMN) as moderator.

     

    Speaking on the launch of Open Nights in India market, Bindu Balakrishnan, Country Head, DCMN India said: “DCMN Open Nights is a great platform for digital first brands to meet with marketing industry leaders. It is a great learning platform for emerging players to connect with their peers in the industry and learn from their success stories. The stakeholders will discuss the opportunities and challenges that lie ahead for digital first brands.”

     

     

  • The campaign aims to highlight that cancer insurance is very affordable and great help in fighting the dreaded disease

    Cancer care gets its due on Policybazaar.com

    By A Correspondent

     

    Policybazaar.com has launched a new advertising campaign with the tagline “Cancer se ladai main insurance kaamaega” (insurance will come handy in fight against cancer.) The campaign aims to highlight that cancer insurance is very affordable and great help in fighting the dreaded disease. The campaign is designed by the in-house team of Policybazaar.com and executed by K Silent Productions.

     

    Speaking on the new campaign, Naveen Kukreja- Group CMO, Policybazaar.com and CEO, PaisaBazaar.com, said, “One of our core priorities for future is to promote and increase awareness for low-cost risk covers which cover specific diseases and ailments. Keeping in mind those priorities, the campaign is in line with our strategic goals for the coming years. These products have an innate consumer demand given rising medical costs and are good for increasing health insurance penetration in the country.”

     

    Added Sai Narayan, Group VP and Head of Marketing, Policybazaar.com: “Let’s face it: cancer is a modern day reality. Anyone, any day can fall prey to it. And since cancer treatment is just too expensive, why not get insurance cover which is easily available at a nominal cost. That’s what we have tried to convey through the campaign which, we hope, will make people sit up and think about cancer insurance.”

     

  • The campaign aims to increase awareness around Credit Score in India

    Paisabazaar.com highlights credit report in latest campaign

    By A Correspondent

     

    Paisabazaar.com has launched a campaign around its ‘Free Credit Report’ feature. Said Naveen Kukreja, CEO and co-founder, Paisabazaar.com: “Ignorance around Credit Score and the relevance it holds in the lending process often leads people to approaching wrong banks and financial institutions for loans. Not only are the loan applications rejected, but their credit score worsens further. An individual’s Credit Score not only determines whether his loan application will be approved or not, but also decides the pricing of the loan. We, at Paisabazaar.com, want to drive home the point that every individual should be aware of his credit score and constantly strive to improve it. Even if one doesn’t require a loan right now, doesn’t mean he will never have a lending need. Medical emergencies or future needs like buying a house, child’s education and marriage force people to look for loans. A poor credit score in times like these can lead to a crisis.”

     

    The free Credit Score feature is a part ofPaisabazaar.com’s consumer awareness programme that has been built in line with its brand promise to make lending easier for India.

     

    “Being the biggest disburser of unsecured loans and credit cards in India, it is extremely important to us that customers, who choose our platform, are able to meet their lending needs. The free credit score feature has empowered our customers to lend betterand take steps to build their score over time for future needs,” Kukreja added.

     

    Sai Narayan, Group VP and Head of Marketing, Paisabazaar.com, said, “One of the biggest ailments in the Indian financial market is the lack of awareness around Credit Score. The key messaging around our campaign was born from this problem statement – Your chances of getting any type of loan depends on your Credit Score. On Paisabazaar.com, finding out your Credit Score is easy, instantaneous and free.”

     

    The campaign will include a TVC with actor-anchor and Paisabazaar.com brand advocate Kapil Sharma would be aired across various channels.