MxMIndia

Tag: Sahil Vaidya

  • The accounts onboarded are a mix of retainers, projects, and international mandates most of which the company has won through multi-agency pitches

    The Minimalist reports onboarding 45+ new clients

    By A Correspondent

     

    The Minimalist, a five-year-old creative solutions group company based out of Mumbai and having presence in Bengaluru and Delhi NCR, has reported onboardingn over 45 new clients during the past few months of the pandemic. The accounts, notes a communique, are a mix of retainers and projects with 12 of them being international clients based out of US, Singapore, Hong Kong and UAE. The clients The Hindu, Airtel, Hotstar, Tata AIG, Home Centre, Phoenix Group, The Indian Express, HDFC Ltd, Saint Gobain amongst others. It may be noted that MxMIndia has not verified this claim of account wins.

     

    Chirag Gander

    Said Chirag Gander, Co-Founder, The Minimalist: “The Darwin Project is a step ahead for us at The Minimalist, wherein we ensure our team is updated and abreast with all the digital happenings in the world, this supports our company’s vision to march towards digital evolution. All these initiatives and employee incentives is our way of thanking our team for being with us in these challenging times and motivating and boosting their morale. Their contribution towards various projects has set a benchmark in the industry and we look forward to continuing serving our clients in this manner.”

     

    Sahil Vaidya

    Added Sahil Vaidya, Co-Founder, The Minimalist: “Despite a challenging start to the fiscal year, I am extremely proud of how the leadership team at The Minimalist has demonstrated agility and customer focus to emerge stronger than before. With an addition of 45+ esteemed clients, we have managed to build a very strong suite of offerings in the digital space. That, combined with our signature provocative approach has driven the topmost brands to experience massive business impact in our projects, be it driving online business through digital product development (web/mobile apps) or scaling brand presence across channels. Covid-19 and Digitalisation have been big turning points for the industry and we’re well poised to rapidly scale up in the coming years.”

     

     

  • The Minimalist will craft campaigns that will build a relationship with parents, teachers and related influencers

    Navneet assigns creative and digital duties to The Minimalist

    By A Correspondent

     

    Navneet Publications has announced the appointment of The Minimalist as its creative and digital agency. The Minimalist will lead and execute all creative campaigns, including ATL, BTL and digital communication for Navneet Publications. Besides reaching out to the student community, The Minimalist will also craft campaigns that will build a relationship with parents, teachers and related influencers for Navneet Publications.

     

    Navneet Education, Devish Gala, Marketing Head, said, “In order to further strengthen the Navneet brand, we have partnered with The Minimalist to handle the creative duties for mainline and digital. We are happy to have them on board and look forward to a fruitful relationship in the coming years. We have been the leaders in the publications business for decades now and this exercise will help us to take the brand to the next level.”

     

    Sahil Vaidya, Co-founder – The Minimalist added, “As a company, Navneet enjoys a significant and pioneering position in India. Backed with a rich legacy of 60 years, their understanding of a student’s needs is immense and credible. Through our campaigns, we aim to make Navneet a student favourite and increase awareness for its comprehensive range of books amongst parents and teachers. We will also amplify the brand’s traditional and mainline communication across digital. We recently rolled out the first part of the campaign across Radio creating awareness on the range of reference books available for students appearing for their board exams in Maharashtra. As a brand, Navneet Publications has immense potential and we look forward to developing ideas and campaigns to uncover this potential and make it synonymous to the brands overall communication.”

     

     

  • Account was won post a multi-agency pitch

    The Minimalist wins social media duties for Sudarshan Chemicals

    By A Correspondent

     

    Design and digital company The Minimalist has been awarded the social media mandate for Sudarshan Chemicals Industries Limited, a leading colour and effect pigment manufacturer, post a multi-agency pitch.

     

    Speaking on the win, Sahil Vaidya, Co-founder, The Minimalist, said: “Considered as an innovator and responsible for driving growth within the sector, Sudarshan Chemicals is one of India’s largest pigments manufacturer and fourth largest in the world. It is an honour for us to be associated with Sudarshan Chemicals as their Social Media Partner. We will leverage the company’s social media presence to consolidate its position as a market leader while percolating its business and communications goals to various stakeholders and employees. We look forward to adding significant value to the company’s communication objectives and building a strong foundation for a long association.”

     

    Added Ranjeet Singh, Deputy General Manager, Human Resource, Sudarshan Chemicals Industries Limited: “We are excited to engage with The Minimalist as our Social Media Partner. The strategy, energy and enthusiasm they bring on board is highly admired and unique. Social media is an important part of our overall communication strategy, and a means to engage with our existing employees, connect with stakeholders, and attract new talent. The Minimalist will hence play an important part by amplifying our reach and simultaneously help us communicate effectively. We are confident that their expertise and novel approach will add value to our business and look forward to working with them.”