By A Correspondent
Gits Food has launched its new TVC aimed at celebrating the spirit of festivities with family. With the festive season just round the corner, the focus of this ad is to bring togetherness and add some fun to the boring and mundane situations of daily life. The idea of togetherness and the celebration of festive spirit primarily lies in the preparation to an event than the event itself. Those are the moments that create long lasting memories. Focussing on these very elements that comprise togetherness, joy, and enthusiasm the ad film features a girl reminiscing the joy of preparing sweets.
The film opens with a typical setting where the family members are engrossed in their own activities. The girl is shown remembering the old times where she had once enjoyed cooking with her mother during festivals. To get her family’s attention and break the monotony she is seen involving the whole family to prepare sweets together and experience the fun of cooking. The TVC essentially celebrates the essence bringing families together especially the new generation, in these busy times. Most of us can relate to this TVC.
Speaking about the idea behind the ad-film, Sahil Gilani, Director of Marketing & Sales Gits Food said, “We are very excited to showcase our new festive marketing campaign on TV and digital media in India as well as our export markets. The new dessert mix campaign aims at reminding people that the real spirit of celebrations and festivities is being together and enjoying it with each other. A simple activity of making mithais with the family brings them out of their individual worlds and gets them involved in the occasion. Being the market leaders in the category our campaign hopes to not only build our brand equity, but further help drive consumption and penetration.â€