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Tag: Sahil Dharia

  • Kusha Kapila and other influencers partner in latest influencer marketing initiative

    Influencers roped in to launch Paree sanitary pads

    By Our Staff

     

     

    View this post on Instagram

     

    A post shared by Kusha Kapila (@kushakapila)

    Emerging hygiene brand Paree launches its premium range of sanitary pads – Paree Prima by collaborating with influencers. In its digital campaign #APadThatBreathes, it has partnered with YouTube star Kusha Kapila and other influencers to introduce the newest addition to its premium product range.

     

    Speaking on the launch, Sahil Dharia, Founder, CEO, Soothe Healthcare said, “We are a women centric brand, who understands her hygiene needs. Paree’s brand proposition has always been of ‘Heavy Flow Champion’ and with this launch we want to focus on the premium offering giving her a gentle and irritation free experience. To launch Paree Prima we took the route of wit and humour to open the dialogue on the importance of her needs and features that a women look for in the product. Through this campaign, our call to action for women is to provide her with the pad which lets them breathe and keeps her fresh at all times.”

     

    Commenting on the association with Kusha Kapila, Samta Datta, General Manager, Marketing said, “Launching premium products during a pandemic, especially with severe restrictions around, can demand marketing to start with innovative thinking. With Paree Prima launch, we intend to break the culture of silence in the category with a touch of humor. An intimate & funny glimpse of the period blues is the kind of content that our TG will engage on their phones today.”

     

  • Tagline is Bharat ka heavy flow champion

    Paree Sanitary Pads collaborates with film Saina

    By Our Staff

    Hygiene brand Paree Sanitary Pads collaborates with Bollywood’s newest release – Saina, a biographical sports film starring Parineeti Chopra as Saina Nehwal. The brand in its endeavour to empower women associates with the film.

    Said Sahil Dharia, Founder and CEO, Paree: “We at Paree are committed to create a sense of confidence in every girl and to be a champion by prioritizing her needs. Our Paree girl is born empowered; she just needs her wings so she can shine. It is gratifying to have Saina as the voice of our brand and our philosophy. Her persona is truly inspirational, and her ambitious aura strengthens the spirit of womanhood among youth. Through this association we have taken our vision to a larger platform that we believe can encourage and motivate every girl to dream big and be a go-getter like Saina and Parineeti.”

    Added Vinod Bhanushali, President – Media, Marketing, Publishing (TV) and Music & Co-Producer (T-Series) of Saina: “Through this visual montage, Paree aims to create a platform for women to shine and encourage them to champion through every challenge. Paree has been a pioneer in the women hygiene space with innovative and progressive approach on menstruation. Saina is a story of a young girl who dreamed, fought all odds, and challenged herself to become World No. 1 badminton champion. The brand collaboration was a perfect fit for the film.”

     

  • It believes #PadsAreEssential especially during Covid 19 pandemic

    Paree unveils #PadsAreEssential ad campaign across India

    By A Correspondent

     

    Committed to making menstrual hygiene products available to all women, Paree is reaching out to women in need and has introduced the initiative #SheFirst because it believes #PadsAreEssential especially during the ongoing Covid-19 pandemic.

     

    Talking about the campaign, Sahil Dharia- CEO & Founder, Paree said: “Women are the backbone of our society and the primary caregivers in our families. Yet, she always puts everyone else ahead of her own needs when in fact, she should come first. Our belief that pads are essential for every menstruating woman is driving the dialogue that at a time of crisis, She comes first. As a brand, I want to assure each woman that during Covid-19, we are with you, you can trust us. We are proud to have support from Punjab Police, CII IWN, Rasoi on Wheels and many others. #PadsAreEssential and I pledge #SheFirst.”

     

    Added CII IWN, Chairwoman- Rinki Dhingra: “CII- IWN Delhi chapter is delighted to have collaborated with Paree; whose vision is so panoramic. Women across segments in India have struggled to gain access to the basics, with menstrual hygiene products being the most elusive to them. I am glad that corporations like Paree have stepped in with their foresight and initiative to distribute free sanitary pads to the women workforces who are most in need. CII IWN is committed to take forward and support #SheFirst campaign and we pledge that #PadsAreEssential.”

     

    The campaign is active in cities like Punjab, Delhi and Gurugram through various channels and so far Paree have supplied sanitary napkins to areas across Delhi/ NCR and districts of Punjab.

     

     

  • Motivator will handle both offline and digital media strategy, planning and buying and key strategic initiatives for Soothe Healthcare

    Motivator wins healthcare mandate of Soothe

    By A Correspondent

     

    GroupM agency Motivator has won the media mandate for Soothe Healthcare, makers of Paree and Pariz sanitary pads. The account will be handled by its Gurugram office.

     

    Said Mausumi Kar, Managing Director, Motivator on the win: “We are excited to partner with Paree. It is a brand that is creating waves with a compelling, first of it’s kind of need solution in a category that’s very competitive. Our essence is one of ‘questioning status quo to arrive at differential routes to success’ which matches perfectly with Paree’s vision of redefining the category. We look forward to our journey together.”

     

    Added Sahil Dharia, Founder & MD, Soothe Healthcare: “Innovation is one our core values and our unique product proposition of ‘Heavy Flow- 3 Second absorption’ is complemented by a communications and media strategy that fits well together.  Paree is India’s first professionally managed feminine hygiene brand to reach scale with a progressive brand story to tell. We look forward to working with Motivator to push the envelope on bringing this category out of the closet”.