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Tag: Sahil Chopra

  • Chopra was until recently Vice-President for Marketing and Communications at Stanza Living

    MSL appoints Sahil Chopra as COO for Publicis Consultants Asia

    MSL, Publicis Groupe’s strategic communications, has appointed Sahil Chopra as Chief Operating Officer (COO) for Publicis Consultants Asia (PCA).  In his new role, Chopra will be responsible for strategic guidance and oversee delivery of core services to client organisations in the entertainment, consumer and technology sectors. Chopra was until recently Vice-President for Marketing and Communications at Stanza Living.

    Said Amit Misra, CEO, MSL South Asia: “I am super excited to have Sahil join our team back. This appointment is strategic to our business needs at MSL, aimed at accelerating very specific communication and business needs of our clients. I am certain that Sahil will drive modern business communication impact and lead Publicis Consultants Asia to newer heights.”

    Added Viju George, Managing Director, PCA: “Category leaders operate in high-velocity environments and have a very specific way of working that requires specialists to meet their communication needs as these are tied to business outcomes. I am confident that Sahil has the understanding, the commitment to serve diverse needs of client organizations, and I am pleased to have Sahil a part of our team.”

    Chopra, as per his LinkedIn profile, worked with MSL for a little over two years — from June 2016 to July 2018.

  • Witnessed 46% increase in advertising during Covid

    Social media influencers grow exponentially: iCubesWire agency Survey

    By Our Staff

     

    iCubesWire, the digital marketing agency, conducted a survey among 250 marketers and social media influencers in February 2022. As Covid put a major challenge for offline marketing activities across India, brands turned to social media to amplify their messages.

     

    Said Sahil Chopra, CEO, iCubesWire: “Social media influencers in India have seen major growth in the past 2 years with many of them being now considered in mainstream marketing push by several brands. This growth is expected to continue, especially in sectors such as aviation, travel, hospitality, mobile, technology, and consumer durables etc.”

     

  • To further strengthen three-year-old partnership with new horizons

    iCubesWire bags partnership with Ambience Group

    By Our Staff

    Digital marketing agency iCubesWire has bagged the creative mandate for Ambience Group. The agency has been serving Ambience Group as its digital agency for more than three years. With this, the agency will now be responsible for creating brand communication across digital and offline media channels and will also play a key role in managing campaigns to discover new horizons.

    Said Ankush Kaul, President, Sales and Marketing, Ambience Group: “It has been a sheer pleasure to work with the creative geniuses at iCubesWire. Since the agency has a great deal of experience in the real estate domain, it was only wise to put our faith in them and strengthen our three-year-old partnership further. We are hopeful that our association with iCubesWire will be fruitful to us, and they would be an equal partner in our ambition to achieve greater success for our brand.”

    Sahil Chopra
    Sahil Chopra

    Added Sahil Chopra, Founder and CEO, iCubesWire: “We feel delighted and honoured to come on board as the creative agency for Ambience Group. Our team, as always, will leave no stone unturned to deliver the best marketing services that will enable the brand to grow its business manifold. With our expertise in conceptualising creative campaigns to engage target audiences both online and offline, we are all set to bring exponential business returns for one of our most esteemed clients.”

     

     

  • To manage social media marketing, digital campaigns and ORM

    ICubesWire bags digital marcom for Servhub

    By Our Staff

    ICubesWire has bagged the digital mandate for a Dubai-based Servhub. The agency will be responsible for managing the digital marcom and strategy for the brand, including media spends, social media marketing, digital campaigns, social listening, and ORM.

    Said Saboor Ahmad, CEO, Servhub: “At Servhub, our prime objective was to move towards an ROI-driven agency that can deliver as required and meet our various digital needs. We are grateful to have chanced upon ICubesWire as their reputation for generating ROI precedes their reputation. We believe this partnership with the agency will help us reach further in our goals.”

    Sahil Chopra
    Sahil Chopra

    Added Sahil Chopra, Founder & CEO, ICubesWire: “We are excited to onboard Servhub as one of our esteemed clients. With utmost dedication in our efforts, we will continue delivering our best. We are looking forward to ensuring a greater reach for the brand while meeting different marketing objectives.”

  • The duties also include conceptualszing creative renditions and strengthening the SEO & SEM of the brand

    iCubesWire bags Bajaj Capital’s digital marketing mandate

    By A Correspondent

     

    iCubesWire has bagged the integrated digital mandate for Bajaj Capital. The agency will be responsible for managing a 360-degree digital marcom and strategy for the brand ranging from media spends, social media marketing, digital campaigns along with social listening & ORM. The duties also include conceptualising creative renditions and strengthening the SEO and SEM of the brand.

     

    Speaking on the association, Metesh Bhati, Head – Digital Transformation, Bajaj Capital, said: “At Bajaj Capital, our aim was to approach an ROI driven agency that justifies the spends meticulously. Since iCubesWire’s core strength lies in imparting higher ROI, we chose them as our digital partner. We hope the ardent team of iCubesWire would be an equal partner in our ambition and will help us reach the loftiest measure of the targeted metric.”

     

    Commenting on the win, Sahil Chopra, Founder & CEO, iCubesWire, added:  “We are vehement to onboard Bajaj Capital as our esteemed client. With the promise of consistently walking an extra mile, our expert team delivers effective measurable ROI. Igniting the interest amongst the target audience and tracking conversions online is exactly the kind of marketing we are geared to deliver as an agency.” Vehement? Hmmm.

     

     

  • The agency will be responsible for handling 360-degree digital marketing for the brand

    Singer India awards its digital duties to iCubesWire

    By A Correspondent

     

    iCubesWire has bagged the digital mandate of Singer India Limited. The agency will be responsible for handling 360-degree digital marketing for the brand which includes social media platforms, website maintenance, SEO and media buying. iCubesWire won the mandate post a multi-agency bid.

     

    Commenting on the association, Rajeev Bajaj, Managing Director, Singer India, said: “We chose iCubesWire as our digital partners as their strategies were distinct and focused on enhancing brand integration. We have a strong foothold in the sewing machines segment and aim to elaborate that to the home and kitchen appliances as well. To foster this thought, we plan to increase our market share in consumer durable segment with a CAGR of ~25%. With iCubesWire’s digital quotient, we anticipate efficacious results.”

     

    On acquiring the account, Sahil Chopra, Founder & CEO, iCubesWire, said: “We are excited to work with Singer India and our efforts will be towards creating long-term engagements for the brand through innovative campaigns. We aim to maximise growth for Singer India in terms of reach and consumer engagement. Singer India wants to carry forward their legacy to the digital platform, and we are proud to associate with them in fulfilling their objective.”

     

     

  • He will be heading the creative, copy and pre-sales vertical

    iCubesWire appoints Upal Ganguli as Senior Ac & CD

    By A Correspondent

     

    Upal Ganguli

    iCubesWire has announced the appointment of Upal Ganguli as the Senior Account and Creative Director at their head office in Gurgaon. He will be heading the creative, copy and pre-sales vertical, and will be responsible for formulating impressive ideas and shaping them towards execution.

     

    Speaking on the appointment, Sahil Chopra, CEO and Founder, iCubesWire, said: “We are delighted to have another talented individual join our passionate team. I am certain that Upal’s immense expertise in strategy building will help strengthen our ties with the esteemed clients and impart a breath of fresh air to the ongoing campaigns and approach. We are eager to delve into newer avenues and are certain about presenting breathtaking concepts that leave a lasting impression.”

     

     

  • The account was won post a multi-agency pitch

    Konica Minolta assigns its social media duties to iCubes Wire

    By A Correspondent

     

    iCubes Wire has recently bagged the social media mandate for Japanese technology company, Konica Minolta. The agency will be responsible for managing the social media channels, social campaigns, media spends and ORM of the company. The account was won post a multi-agency pitch.

     

    Said Sanjay Monga, Dy. General Manager – Sales Planning & Communication, Konica Minolta: “We are keen to intensify our digital presence in the Indian market and want the rate of engagement to inflate further. iCubesWire displayed just the right farsighted approach and a profound understanding of the digital domain. Their distinct strategies clubbed with remarkable creativity caught our attention and we look forward to soaring greater heights in the digital sphere.”

     

    Added Sahil Chopra, Founder & CEO of iCubes Wire:  “We are excited to have added Konica Minolta in the list of our esteemed clientele. It is a phenomenal win for us and we are ardent to put our best foot forward that engages the customers and elevates the digital presence of the brand. Our team is geared up to present path-breaking ideas and strategies which will accomplish the requisite of the brand.”

     

     

  • Provides digital marketing solutions to more than 50 clients in the region

    iCubesWire expands to Mumbai

    By A Correspondent

     

    iCubesWire has announced the opening of its Mumbai office to meet the growing demand of expertise in digital marketing and to support its base of clients in the region. The new office will be led by Veena Shobhani, as the Group Head – West and South.

     

    Having more than 50 clients in Mumbai including P&G, HUL, Pepperfry, Kotak, Axis Bank, Reliance, TATA etc., the company has said that it will expand the team to 20 members over the next six months.

     

    Shobhani has over 11 years of experience having led and managed affiliate marketing, social media, video ads management and SEM for brands across business verticals.

     

    Said Sahil Chopra, CEO & Founder, iCubeswire: “We already have a strong client base in Mumbai, the business capital of India and the region was essentially calling us to establish a more permanent presence in order to continue serving top-notch services to our clients.”