MxMIndia

Tag: Sahara One

  • Despite threats from the MNS, Colors, Sahara and GEO set to simulcast Sur-Kshetra musical reality show from Sept 8

    Colors, Sahara brave MNS diktat, to simulcast Sur-Kshetra with Geo from Sept 8

    By A Correspondent

     

    The threat of an MNS agitation is not going to see musical frontiers being bridged. At the time of writing, MxMIndia learns that Colors and Sahara One are going ahead with the broadcast of the cross-border Indo-Pak musical reality show – Sur-Kshetra. The Chitrapat Karmachari Sena of Raj Thackeray’s Maharashtra Navnirman Sena (MNS) is said to have sent an alert to the channels to not air the show as also to noted playback singer Asha Bhosle to step back from being on its jury though. The reason: the MNS wing believes that Pakistan had banned ‘Ek Tha Tiger’ and thereby not reciprocated India’s desire to forge relationships via the arts.

     

    The press conference held at the Taj Land’s End in Mumbai happened on Thursday with Ms Bhosle later making a clarion call to the MNS to call off the stir as the show attempts to promote peace and harmony between the two countries.

     

    Interestingly, while the MNS has said it would disrupt the shooting of the show, MxMIndia learns that the preliminary episodes have already been canned and only the finale – which will happen at an international destination – remains to be shot.

     

    Also being simulcast on Pakistan’s Geo TV, Sur-Kshetra starts September 8 and will air every Saturday and Sunday.

     

    Said Raj Nayak, CEO, Colors, “This is the first time ever in the history of television that a show will be simulcast across national and international networks of Colors, Sahara One and Geo TV, making it the biggest show to hit TV screens – ever. Unifying audiences across the globe, Sur-Kshetra will bring hearts closer as it builds an exciting viewing experience much like that created by an India-Pakistan cricket match.” Speaking on the timeslot, he further elaborated, “With Jhalak Dikhhla Jaa going strong on weekends, the inclusion of Sur-Kshetra will further strengthen our weekend content lineup providing our audiences with variety entertainment that appeals to them.”

     

    Sur-Kshetra’s two teams will be mentored by Indian music director-cum-singer-cum- actor Himesh Reshammiya and Pakistani music sensation Atif Aslam. Judging the musical flair of the contestants will be the three legends – Asha Bhosle (India), Abida Parveen (Pakistan), and Runa Laila (Bangladesh).

     

    Boney Kapoor – Director, Sahara One Media and Entertainment Ltd said in a communique, “Sur-Kshetra is a mega reality music show that brings together the best of singing talents from two arch-rival nations, India & Pakistan, competing against each other.”

     

    Produced by Sahara One in association with Saaibaba Telefilms, the will be sponsored by Dabur Amla Hair Oil and Videocon. A 360-degree integrated marketing campaign will engage multiple mediums like print, television, outdoor and radio through tie-ups reaching out to target audiences across the globe.

     

  • Sahara One Media and Entertainment's Hindi GEC Sahara One has increased its ad rates three times on account of improved performance over the last few months.

    Sahara One hikes ad tariff post healthy ratings

    By A Correspondent

     

    Sahara One Media and Entertainment’s Hindi GEC Sahara One has increased its ad rates by three times, on account of improved performance over the last few months.

     

    The channel’s ratings have increased from 45 GRPs in week 04 to 54 GRPs in week 08 (TAM, C&S, Females, 15+ ABC, HSM).

     

    As a part of the strategy, Sahara One has not only raised the bar on some of the existing shows but have also got more banners on board to produce a couple of promising fiction shows, beginning with two horror shows which went on air in the second half of February 2012.

     

    Commenting on the new launches, Vikas Khanchandani – Director, Aidem Ventures said, “Sahara One has been consistently delivering numbers in the recent past, with almost all shows showing consistent growth.”

     

    Commenting on the ad rate hike, Gunjan Rege Karkera, Business head, Broadcast Media (Entertainment), Aidem Ventures said, “Sahara One’s ratings have been increasing gradually but consistently over the last one year. The increase in ad rates was necessitated by rising cost of talent, increased cost of production, spiralling marketing expenditure and wider distribution platforms. Owing to this Sahara One’s advertiser base has widened substantially. We have got several new brands on board this year and we are looking forward to adding more to the list. Besides, owing to our wider distribution network the advertiser benefits from a lower cost of reaching 1000 people. This rate increase is a part correction in lieu of this growing network.”

     

    The said increase has already come into effect. All proposals include fixed spots considering all the prime time shows have been performing consistently well.