MxMIndia

Tag: Sagmeister & Walsh

  • Announces national campaign featuring Salman Khan and first regional campaign with Jr. NTR in South

    Appy Fizz asks consumers to #RiseUp with new summer campaign

    By A Correspondent

     

    Parle Agro announced the launch of a new summer campaign for Appy Fizz with hyperlocal marketing strategy with various initiatives to further connect with the consumers across India.

     

    Commenting on the announcement, Nadia Chauhan, Joint MD and CMO, Parle Agro said: “Appy Fizz, a Rs 740 core brand, has grown by 70 per cent in last year, witnessing this phenomenal acceptance from consumers has fueled our desire to chalk an aggressive marketing strategy and build this category to Rs. 4,000 crore. Both Salman Khan and Jr NTR have a huge fan base that will help us connect with our consumers and actualize this feat.”

     

    Conceptualised by Parle Agro’s creative partner, Sagmesiter & Walsh, the 360-degree campaign will speak out to the young consumers, encouraging them to unleash their true potential and #RiseUp while achieving their goals in life.

     

    Added Jessica Walsh, Partner at Sagmeister & Walsh: “For Appy Fizz, we have always maintained the intriguing communication strategy, connecting with consumers across the country. Both the brand ambassadors have good screen presence and seamlessly blends with Appy Fizz’s bold and edgy persona.”

     

     

  • Frooti will have two TVCs for different regions for the first time

    Parle Agro launches new #TheFrootiLife campaign

    By A Correspondent

     

    Parle Agro has announced the launch of its latest #TheFrootiLife campaign for Summer 2018, undertaking a hyper-local marketing strategy with various initiatives specifically targeted towards different regions across the country.

     

    The campaign will feature two separate commercials… one featuring Bollywood actor Alia Bhatt and the second with Tollywood star Allu Arjun. This will be the first time that Frooti will be unveiling a region specific commercial specially catering to South India.

     

    Speaking on the new campaign, Nadia Chauhan, Joint Managing Director & CMO, Parle Agro said: “This year’s marketing strategy ensures higher focus on regional nuances to further build Frooti’s equity and position in the country. With our national campaign with Alia and the southern campaign with Allu Arjun, both of which are simple yet inventive, we are looking forward to creating further impact in the category and growing our share. Over the last two years we have gained in market share by 8 per cent, holding the number 2 position nationally at 29 per cent market share in the mango drink category and the number 1 position in multiple states.”

     

    The upcoming campaign for Frooti is created to build resonance of #TheFrootiLife, and build on the past campaign’s narrative. Sagmeister & Walsh, continues to be the creative agency on board, while the commercial is produced by Hornet Animations, New York, USA and directed by Yves Geleyn. The two television commercials are created with a mix of live action and stop motion animation, with Amit Trivedi creating the music for both spots.

     

    Commenting on the campaign Jessica Walsh, Partner, Sagmeister & Walsh said:“For Parle Agro, we have always strived to remain inventive and creative with our approach. With the new campaign, we aim to build on #TheFrootiLife while elaborating on the difference between a normal, mundane life and how fun things should be done in The Frooti Life.”

     

    Talking about the media approach for the brand, Harish Sriyan, CEO, Omnicom Media Group added:“We follow an aggressive marketing strategy that borders on the unconventional. With the new campaign, we plan to go all out with a 360-degree approach, helping us better connect with our consumers nationwide. Critical, disruptive and impactful investments have been made across media in order to stand out from the clutter and continue to build on an extremely impressive, existing brand aura.”