MxMIndia

Tag: Sagar Boke

  • Interactive installation urges people to walk on Bapu’s path and reinforces the message of ’Cleanliness is next to Godliness’

    Tata Salt celebrates Gandhi Jayanti with #BapuReminder

    By A Correspondent

     

    On the 150th birth anniversary of Mahatma Gandhi, Tata Salt paid a tribute through an initiative, #BapuReminder on Mumbai’s MG Road. Tata Salt set up an interactive installation that reminds people of Gandhi’s saying ‘Be the change you wish to see’. People passing on Mahatma Gandhi Road in South Mumbai were nudged by Bapu’s voice through a targeted sound-beam technology. The interactive installation was exhibited on October 1 and 2.

     

    Speaking on the initiative, Sagar Boke, Head – Marketing, Consumer Product Business, Tata Chemicals Ltd. said: “Tata Salt has always stayed true to its credo of ‘Desh ki Sehat, Desh Ka Namak’ and this initiative is our homage to the Father of the Nation. As the nation celebrates Mahatma Gandhi’s 150th birth anniversary, this unique installation with interactive images and sounds will help bring alive his thoughts and words on cleanliness and sanitation for all. Just as nutrients like iodine are important to good health, good hygiene and sanitation are just as critical, and we hope the #BapuReminder initiative will instil in each one the aspiration to be a torchbearer for a cleaner nation.”

     

     

  • Largest plantation drive in a religious congregation

    Tata Salt unveils ‘Maulichi Savali initiative

    By A Correspondent

     

    Tata Salt has launched an initiative to address the issue of climate change. For the first time ever, the annual religious the journey of 1.5 million devotees towards Pandharpur sowed the seeds of positive change. Tata Salt engaged the pilgrims, as they planted saplings for a greener progressive tomorrow while marching towards the holy journey of Pandharpur.

     

    Speaking on the initiative, Sagar Boke, Head – Marketing, Consumer Product Business, Tata Chemicals said: “Sustainability is central to the core values we adhere to in the Tata group. This initiative is our small step towards contributing to the environment and to provide shade to the pilgrims who undertake this long physically challenging journey. We thank all the participants and volunteers, who have taken part enthusiastically in this event and made this a success.”

     

    Added Pradyumn Tandon, Founder & MD, The Brand Brewery: “We at TBB always strive to give effective and innovative campaign ideas to our clients, ensuring seamless product integration, but this time it was executed with a cause while taking the beacon of greener growth for a cleaner future. It’s a delight to work for brands like Tata Salt who are equally enthusiastic to promote innovative methods of marketing while adding real value in the lives of people.”

     

     

  • The campaign was trending and grabbed the attention of 32.1 mn viewers and more than two crore comments

    Tata Salt Lite urges Twitterati to #TakeItLite on World Hypertension Day

    By A Correspondent

     

    On World Hypertension Day, Tata Salt Lite collaborated with rapper Baba Sahgal to create awareness about high BP and its symptoms.

     

    Commenting on the campaign, Sagar Boke, Head, Marketing, Consumer Product Business, Tata Chemicals said: “Hypertension is one of the single largest health condition that urban India is suffering today. It is a life-threatening condition that can be effectively managed by controlling the intake of sodium along with an active lifestyle. Tata Salt Lite is a 15 per cent low sodium salt and it is specially designed to provide consumers a convenient means to take preventive measures towards keeping the blood pressure in check. The campaign is another creative attempt to engage and educate the consumers. This campaign reinforces Tata Salt’s philosophy of salt as a health enabler and not just a taste enhancer.”

     

     

  • The video has been conceptualised and developed by Ogilvy, Mumbai

    Tata Salt uses salt art to bring out true spirit of Republic Day

    By A Correspondent

     

    Tata Salt has partnered with a salt artist to create art that celebrates the true spirit of the Indian constitution. The brand released the video of ‘Salt Art’ on eve of Republic Day. The video art captures the essence of the Republic Day by depicting various features of the constitution such as equality, secularism, freedom of expression, fundamental rights and duties of the citizen etc. The video was conceptualised and developed by Ogilvy, Mumbai.

     

    Speaking on this occasion, Sagar Boke, Head – Marketing, Consumer Product Business, Tata Chemicals Ltd. Said: “Tata Salt aims to create relevant conversations on the days of national importance. For this Republic Day, our communication idea is to let the citizens know the privileges of being part of the world’s largest democracy and the importance of 26th January as the date that officially made us the republic. Our rights and privileges are more like Salt in our food. They often go unnoticed and we realise their importance when missing. We have used salt art as a medium to communicate this message.”

     

     

  • The campaign has been conceptualized by Ogilvy and Mather

    Tata Salt Lite creates awareness on hypertension via latest ad campaign

    By  A Correspondent

     

    Tata Salt Lite has launched its campaign to spread awareness on hypertension and its symptoms. It has been conceptualised by Ogilvy India.

     

    Commenting on the new TVC, Sagar Boke, ‎Head- Marketing, Consumer Products Business, Tata Chemicals, said: “Many studies have shown that a majority of the urban adult population in India suffers from hypertension, a life-threatening condition that can be effectively managed by controlling the intake of sodium along with an active lifestyle. Tata Salt Lite is a 15% low sodium salt specially designed to provide consumers a convenient means to take preventive measures towards keeping the blood pressure  in check. The objective of this new campaign is to increase the awareness about the early signs of Hypertension and take preventive action, well in time.  This campaign reinforces the Tata Salt philosophy of salt as a health enabler and not just a taste enhancer.”

     

     

  • To highlight to consumers the importance of Iodine in their nutrition, the letter ‘I’ was removed from editorial content and logos in leading newspapers

    Madison executes a multi-media innovation for Tata Salt

    By A Correspondent

     

    Madison Media executed a multimedia innovation for its client Tata Salt on the occasion of World Iodine Day which was on October 21, 2018.  Building on the thought of the Missing I conceptualised by Tata Salt and its creative agency Ogilvy, Madison Media got media partners across TV, print and digital to come together and make editorial changes to make the campaign a huge success. To highlight to consumers the importance of Iodine in their nutrition, the letter ‘I’ was removed from editorial content and logos in leading newspapers, e-papers, TV news channels and social media.

     

    Said Sagar Boke, Marketing Head, Consumer Products Business, Tata Chemicals: “In 1983, Tata Salt played a key role in the iodisation movement in the country by launching India’s first branded iodised salt. On Global Iodine Deficiency Day, we wanted to emphasise the importance of Iodine in daily diet, in an engaging manner. The “#MissingI” campaign communicated the health benefits of Iodine through innovative media touch points.  We are committed towards catalysing the nation free of Iodine deficiency disorders, and making India healthy. Tata Salt’s genesis was in serving a national need, and we are proud that we continue to stay true to our motto of ‘Desh ki Sehat, Desh ka Namak’.”

     

    Added Vikram Sakhuja, Group CEO, Madison Media and OOH:“Tata Salt has championed the cause of iodine deficiency for decades with its iodised salt, and its commitment towards Desh Ki Sehat with its Desh Ka namak. In its latest initiative this World Iodine day on Oct 21, the critical issue of iodine deficiency has been raised through a multimedia campaign for #MissingI across Newspapers, TV, Online Display and Social. In this campaign consumers are exposed to text with the letter i missing, and then reminded to check if the “I” is missing from their body too. It was exciting to execute this campaign across Media in record time.”

     

     

  • The festive town, Deo, is thronged by more than 10 lakh devotees annually who observe a fast and camp at the kund overnight

    Tata Salt activation on Chhath Puja

    By A Correspondent

     

    Tata Salt kicked off its ‘Har Pal Ujjawal’ campaign in Deo in Bihar to celebrate Chhath Puja with the devotees. Chhath Puja, the biggest festival in Bihar, takes place annually, and is devoted to the worship of Sun- the God of light and energy.

     

    Speaking on the innovation, Sagar Boke, Head –Marketing, Consumer Products Business, Tata Chemicals stated: “Chhath Puja is a renowned thanksgiving festival devoted to the Sun God where thousands of devotees camp at riverbanks without basic necessities like light and electricity. We wanted to offer a tangible solution for this issue to make worship hassle-free. Through installing solar panels for the devotees, we not only sparked a smile amongst the worshipers but also addressed the long-term issue of insufficient light around the area. With this initiative, we hope to make our consumers’ har pal ujjawal.”

     

     

  • The digital-led #ChangeTheRecipe campaign comprises a quirky video about a mother’s adventures in the kitchen and the magic she creates through happy culinary 'mishaps'

    Tata Sampann tells why being imperfect is good via #ChangeTheRecipe

    By A Correspondent

     

    It’s Mother’s Day this Sunday and Tata Sampann, with #ChangeTheRecipe, celebrates mothers and urges them to unapologetically embrace their imperfections.

     

    Conceptualised by Leo Burnett India, the film is a depiction of the daily lives of modern moms and the pressures they face by society. Throwing light on their newest campaign, Sagar Boke,Head, Marketing – Consumer Products Business, Tata Chemicals said: “The Indian society has always had preconceived notions about the ‘perfect’ mother. To shatter these pre-existing notions, we launched our digital campaign, #ChangeTheRecipe, built around our insight that the definition of the ‘perfect mom’ has now evolved and come a long way. The reason for running the #ChangeTheRecipe campaign only in the digital sphere was to maximize reach and more importantly change perceptions within the current generation, predominantly present on social media.”

     

    Speaking about the core idea and execution, Rajdeepak Das, Chief Creative Officer, Leo Burnett South Asia added, “With this new digital campaign, we wanted to tell all mothers that it was absolutely alright to be imperfect. Tata Sampann has definitely ‘changed the recipe’ for moms, underlining how imperfection is the new perfection. Women have a newfound fondness for experiments in the kitchen, and even embrace their happy culinary accidents. Very few brands in this category have been bold enough to execute a quirky idea like this one, and it is telling of how forward-thinking Tata Sampann is as a brand.”

     

     

  • Tata Salt has tied up with India Olympics Association (IOA) as a sponsor of Indian Olympics contingent

    Tata Salt campaign cheers Indian contingent to Rio

    By A Correspondent

     

    Tata Salt recently launched a significant campaign, “Namak ke Waastey” that aims at catalyzing conversations and generate mass support for the Indian Olympians. While sport has been a binding force that transcends the social and economic barriers to unify the citizens of the country, we as Indians have been sparing in terms of showing our love and support towards only a few sports. Often coming from humble backgrounds, our Olympians tirelessly work towards their goal of winning a medal for the country, with minimal support due to their sheer passion for sports and love towards the country.

     

    Tata Salt has tied up with India Olympics Association (IOA) as a sponsor of Indian Olympics contingent and is dedicated in generating awareness about less sensational sports and win mass support for the players representing the nation at Rio this year. While the campaign brings forth their stories of hard work, determination, hope and most of all, the pride of representing India at the Olympics, the objective is to spark the change from indifference to mass support amongst a nation of 1.2 billion people.

     

    “Namak ke Waastey” is a step forward in Tata Salt’s journey of augmenting consumer trust over the years, through innovative brand building and distinctive campaigns. The campaign supports Shiva Thapa, the youngest Indian boxer to qualify for the 2012 Olympics at the age of 19; Babita Kumari, the young wrestler who won gold at the 2014 Commonwealth Games; Inderjeet Singh, the shot putter who brought India gold at the Asian Athletics Championships in 2015; and Avtar Singh, the judoka who bagged gold 2016 South Asian Games in their efforts to represent India at a global level. The campaign went live earlier this month with a series of videos, expressing the athletes’ undying spirit and passion to win. The videos have been crafted in a manner which instills a sense of empathy, pride and drives the nation to unite and support these athletes.

     

    Expressing his pleasure on supporting the inspiring heroes, Sagar Boke, Head- Marketing, Tata Chemicals Ltd. (Consumer Products Business) stated, “Over the last three decades, Tata Salt has gained the stature of ‘Desh ka Namak’. Taking this philosophy forward, the brand would play role of a catalyst to fuel the conversations around the topics that are important to the nation. Our campaign on Olympics is an effort in that direction. The brand Tata Salt intends to generate support for Olympians by virtue of its connect, stature and reach across the nation and gather millions to cheer for Indian Olympics Contingent representing India at Rio. The stories of people like Shiva Thapa, Babita Kumari, Avtar Singh and Inderjeet Singh are very inspiring. It is very important to acknowledge and highlight the efforts of these people. I am touched and inspired by these stories. We also intend to generate conversations around the individual sports, hardwork that goes into making of an Olympian and lastly, how can citizens contribute to bring more cheers to the country.”

     

    The brand signed up with lesser known faces for the campaign with the intention of providing them well deserved recognition and appreciation. “Namak ke Waastey” is a marketing campaign that employs digital and social media, radio, TV, and activation to get its message across to the masses. Through its wide distribution base, Tata Salt Limited edition Olympics packs will reach out to over 7cr households across the nation with a call to action, where consumers can give a missed call and record their wishes to support the Indian Olympic contingent. Tata Salt will also be releasing a series of digital behind the scenes infographics and pictorials on social media platforms to amplify the message of support and nationalism. Focusing on rigorous workouts, diet plans and hectic schedules, the posts showcase their drive to achieve the dream of coming home, to cheering crowds, as champions who have been able to raise the Indian flag on foreign grounds and have been able to withhold the honour of the country and themselves. These athletes are a true epitome of the values of integrity and loyalty that Tata Salt stands for. This will be followed by a stream of content like Olympic facts, discussion on Olympics by eminent personalities etc.

     

    Speaking on the campaign, Vikram Menon, President & Country Head, Ogilvy One India stated, “A massive number of Indians do not support, or even know about the Olympians who represent India on the global platform. We all know our popular sport persons’ names and their backgrounds, but how many of us really know our Olympians names, their sports, backgrounds, their challenges and difficulties? These Olympians have made immense sacrifices and qualified to represent our country, as 1 person from over a billion people who are good at a rarely heard of sport. The ideation for this campaign started with the need to support the journey of these Olympians and cheer them for representing India. We are extremely pleased to partner with Tata Salt and created the series of digital videos which aims at giving our viewers a reality check on the story of these athletes and to encourage people to support their journey to the Olympics.”

     

    Tata Salt is also the title sponsor for the marathon, “The Great India Run: Jeet Har Kadam Par”, which is symbolic of sportsmanship and the mass support for Indian Olympians at Rio. The aim of these interactive initiatives is to garner maximum encouragement from the country, spread awareness about budding sportsmen and encourage interest in sports other than cricket.