MxMIndia

Tag: Safilo Group

  • Ranveer Singh wears the new Signature collection that combines Italian design, lightweight materials and artisanal care for details

    Ranveer Singh urges to #DriveYourStory for Carrera

    By A Correspondent

     

    Carrera has launched its #DriveYourStory campaign that seeks to create a contemporary narrative that represents the spirit of the brand. Brand ambassador Ranveer Singh wears the new Signature collection that combines Italian design, lightweight materials and artisanal care for details with a dash of urban attitude.

     

    Talking about Carrera’s #driveyourstory campaign, Kyriakos Kofinas, Managing Director IMEA and APAC for Safilo Group, said: “We have had an amazing year of association with Ranveer Singh and he has added his charismatic flavour to the brand. We are delighted to kickstart the year by introducing our signature collection with Ranveer. It has been our constant endeavour to come up with innovative campaigns and collections that appeal to today’s millennials.”