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Tag: Safi

  • Conceptualised and written by Dentsu, Delhi

    Hamdard launches brand campaign for Safi tonic

    By Our Staff

     

    Hamdard Laboratories has launched a new brand campaign for Safi tonic. The 360-degree media campaign film has been conceptualised and written by Dentsu, Delhi, and features actor Kriti Sanon and her sister Nupur.

     

    Said Suman Varma, CMO of Hamdard Laboratories: “The first thing we notice about people when we meet them, is their personality and their skin. Bright skin always adds to one’s aura. Safi aids not just in treating acne /pimples, but its usage over time gives one glowing skin.It removes dark spots, and eliminates toxins from the body and gives bright glowing skin naturally. Safi is your Skin Expert. Try it for yourself to know its benefit.”

     

    Added Abdul Majeed, Chairman, and Managing Trustee, Hamdard Laboratories (Medicine Division): “Health and wellness deserve the highest priority today. Today’s people are conscious of their health and outer appearances alike. It is my belief that when people eat well, sleep well, and keep their bodies cleansed of impurities the result is not just great. It is miraculous.”

     

  • Focuses on health as priority with 'Sachai Andar. Achchai Bahar'

    Hamdard launches second phase campaign for Safi

    By Our Staff

     

    Hamdard Laboratories (Medicine Division) has launched the second phase of its integrated marketing campaign ‘Sachai Andar.Achchai Bahar’ for its legendary brand, Safi. Through this integrated marketing campaign, the company will leverage PSOM radio, and digital mediums to maximize reach.

     

    Said Abdul Majeed, Chairman, and Managing Trustee, Hamdard Laboratories (Medicine Division): “Self-care has become an essential part of our day to day life. With health as our priority, it is important to keep a balance of nutritional intake and cleanse our bodies inside out. The unique formulation of Safi has been trusted by millions and has proven beneficial for everyone. Let’s be conscious of our health and stay safe and healthy.”

     

    On the launch of the second phase of campaign, Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) added, “The second leg of this campaign embodies the spirit of true beauty that glows inside out. An amalgamation of determination, self-love and the right support can counter any obstacles that obstruct the path to success. The personalities featured in the campaign reflect the truth of Sachchai Andar. Achchai Bahar. As a product, Safi purifies the blood from inside to give us glowing skin outside which boosts confidence and helps ones stand tall in the world.”

     

  • It’s titled ‘Sachai Andar.Achchai Bahar’

    Hamdard launches integrated campaign for Safi

    By A Correspondent

     

    Hamdard Laboratories (Medicine Division) has launched its new campaign ‘Sachai Andar.Achchai Bahar’ for its brand, Safi. Personalities like Anny Divya – world’s youngest woman commander to fly Boeing 777; Ashweeta Shetty – TEDx  speaker from being a beedi roller; Afshan Ashiq – Captain of J&K women’s footfall team; Mira Erda – youngest formula 4 girl driver in India; Gladstone Peter, a one man band; Angad Dariyani- maker of India’s first 3D printer; Chandeep Singh – world record holder for fastest 100 mtrs para skating and Sanober Pardiwala – India’s first stunt woman, are featured in the campaign.

     

    Said Abdul Majeed, Chairman, and Managing Trustee, Hamdard Laboratories (Medicine Division): “Health and wellness deserves the highest priority today .The pandemic has made people conscious of their health and hygiene. It is my belief, that when people eat well, sleep well and keep their bodies cleansed of impurities the result is not just great. It is miraculous. A healthy body and mind comes with a perk of glowing skin. I bet on SAFI to give such results. Natural herbal remedies are always beneficial. Try for yourself .Stay healthy. Stay safe.”

     

    On the launch of its latest product campaign, Ms. Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) added: “Our new campaign celebrates the true spirit of people who are beautiful inside out. It’s about the power of self-belief, determination that adds another dimension of glow. Positioned as Sachchai Andar. Achchai Bahar, it reflects the product truth. Safi purifies the blood from inside to give us glowing skin outside.”

     

    Said Pranav Harihar Sharma, Creative Director: “Every genius seems crazy at first. But what they seem, they never are. This is the core thought of Safi campaign, connecting the product with the philosophy of Sachai Andar.Achai Bahar. The campaign showcases eight talented people of India who have broken stereotypes to reflect their self- belief and their act is what makes them beautiful and celebrated. The idea makes a point that you are not what you look. The glow on the face is the glow that comes from within.”

     

     

  • Conceptualized by Rediffusion Y&R, the campaign reflects on the premise that physical beauty is only skin deep, and real beauty comes from within

    Safi unveils new TVC highlighting core brand offering

    By A Correspondent

     

    Hamdard has unveiled its latest campaign for Safi that urges Indian youth to follow their dreams and create a level of self assurance that beauty lies within. The innovative campaign developed by Rediffusion Y&R and shot by Jigsaw Pictures, will be launched in the form of a TVC and on digital media with a message of #IhateumomReturns and #IHateBadSkin.

     

    The new campaign for Safi is based on a larger premise which was the cornerstone for the campaign last year. The campaign shows the larger thought that beauty flows in our blood and Safi is that exceptional product that cleanses our system from within, giving us “Ragon Mein Khoobsurati”.

     

    The campaign depicts and is voiced by a montage of girls declaring to the camera ‘IHateUMom’. It is a known fact that all girls in the growing years of their life have hated their mothers for possessing great skin and have secretly desired for their mothers great looks. But, with the onset of puberty comes unbalanced hormonal side effect such as rashes, acne, blemishes, and patchy skin. All this gives any teenager a nightmare. The horror of discovering bad skin and lack of skin confidence is enough to create a nightmare in her life. Unknowingly, they blame the mother for not bestowing them with her skin. The TVC, is an acknowledgment of gratitude to the mothers for introducing Safi to their daughters and helping them take the brand in their fold and for making it a part of their lives and making them understand that one can only be beautiful from the outside when one is beautiful within. Safi understands that with the change in time, the younger generation wants to break the old stereotypes about mere outer physical beauty, and become beautiful and confident from within.

     

    Commenting on this, Mansoor Ali, Chief Sales & Marketing Officer said, “It has been a constant endeavor to get into the ‘skin’ of the younger generation, understand their attitudes, driver and sensitivities, and reach out to them basis these insights. The “I Hate You Mom” campaign last year was a bold approach for Safi, and we saw tremendous affinity developing in the younger TG. This time around, we continue on the same basic insight, but now extend the thought to a more universal philosophy of “inner beauty”, symbolized by “Ragon Mein Khoobsurati.”

     

    Nilotpal Singh, Sr. Brand Manager, Hamdard Laboratories said, “New SAFI campaign tries to complete the story which was started last year with #IHATEUMOM campaign. Creative this time is about self-realization that “real beauty lies within which leads to the beautiful skin outside”. Going further brand will own a larger plot on larger philosophy of “Ragon mein khoobsurati”. We are also trying to uplift the brand imagery and I feel that our creative agency and production house has done remarkable work in this direction.”