MxMIndia

Tag: Saffron Brand Consultants

  • The Saffron Brand Consultants Creative Director spoke on the thought behind the ABP Network rebranding and his views on the visual identity of other news channels

    MxM Live with Matt Atchison

     

    By A Correspondent

     

    As the ABP Network commissioned the Madrid, Spain-based Saffron Brand Consultants to undertake the complete rebranding, including the new logo, on the eve of the unveiling, MxMIndia co-founder and editor-in-chief Pradyuman Maheshwari caught up with Matt Atchison, Creative Director at Saffron.

     

    Atchison spoke about the journey of the rebranding, his views on the visual identity of other news television entities in the country and more. Atchison has been a key designer at Saffron since 2008, as a Creative Director there he has put his name to the rebranding for clients such as A1 Telekom Austria, Bankinter, BBVA, Cepsa, C&A, El Corte Inglés, Kyivstar, Megafon, Madrid Open, Raiffeisen, Swiss Re, YouTube and Volotea, among others. He has been on the jury at Cannes Lions Awards and the Kinsale Sharks Awards and a guest keynote speaker at the CXI Konferenz in Germany, A visiting lecturer at the IE School of Architecture and Design in Spain.

     

    Watch. Enjoy. Like.

     

  • Our new identity is a direct representation of our vision of fearless news reporting and our limitless ability to inspire people, spark imaginations, and enlighten minds, said CEO Avinash Pandey

    ABP Network gets Saffron to craft new digital-friendly visual identity

    By A Correspondent

     

    ABP Network has unveiled a new identity for all its news channels – ABP News, ABP Ananda, ABP Majha, ABP Ganga, ABP Asmita, and ABP Sanjha, along with the logo of its digital platform, ABP Live. Madrid, Spain-based Saffron Brand Consultants was commissioned to undertake the change.

     

    Notes a communique: “The intrinsic idea behind the change reflects on the potential of India’s unremitting growth story. On its path to greatness, India stands at a unique cusp of contradictions. While the hopes for a new India are defined by limitless aspirations and ambitions; at the same time, Indians are limited by societal beliefs, views, and values. On one hand, India is Limitless in potential with the world’s largest youth force, Limitless in possibilities as pioneers of frugal innovation, Limitless in capabilities with the most diverse range of cultural skill sets. But on the contrary, it is also Limited by access and opportunity disparity.”

     

    On the announcement, Avinash Pandey, CEO, ABP Network said: “We are extremely excited to be initiating this change. The new logos of ABP Network’s news channels and digital platform better capture the passion and purpose of the network. Our new identity is a direct representation of our vision of fearless news reporting and our limitless ability to inspire people, spark imaginations, and enlighten minds. Our new logos stand as a testimony to our relentless pursuit of truth beyond limits. The new arrow in our refreshed logos breaks free from relatively static framework, to make itself better suited for the fast-evolving media landscape.”

     

    Adds the communique: “The word marks and taglines of the new logos have been developed by Prof Fiona Ross, who has a long-standing relationship with ABP, having designed its first digital Bengali font (Linotype Bengali, now known as ABP Bengali) with Tim Holloway, first published in 1982 in its eponymous newspaper Ananda Bazar Patrika. In this reinvigoration, she has helped the scripts retain their diversity and yet work in harmony across the ABP Network – the entire project aligning with ABP’s continued insistence on maintaining the highest typographic standards for visual communication.”

     

    Added Jacob Benbunan, Co-founder & CEO, Saffron Brand Consultants: “Working with Avinash Pandey and his team has been a truly memorable experience. We wanted to come up with something future fit for ABP Network. We were inspired by their inherent qualities of courage and limitlessness, and aimed to deliver a brand strategy and visual language that could be eloquent of the true vision of ABP.”

     

     

  • Gabor Schreier, Executive Creative Director, Saffron Brand Consultants, will chair the jury

    Jury for Kyoorius Design Awards unveiled

    By A Correspondent

     

    Kyoorius unveiled its jury for the fourth edition of the D&AD-backed Kyoorius Design Awards. The jury sessions will take place from September 2 to 4, 2016 at the Ecole Intuit Lab Mumbai. Gabor Schreier, Executive Creative Director, Saffron Brand Consultants, will chair the jury at the Kyoorius Design Awards this year. The Kyoorius Design Awards honours outstanding creative work in the Indian visual communications sphere.

     

    A total of 468 entries across all categories were received this year, from design studios, advertising agencies, freelance designers, brand consultancies and corporate from across India. The jury this year comprises Tnop Wangsillapakun, Founder & Design Director, TNOP Design, Prasanna Sankhe, Co-Founder and Creative Head, Hyphen,  SaritaSundar, Founder, Hanno, Kurnal Rawat, Creative Director, Landor, Katherina Tudball, Design Director, The Partners and Ayaz Basrai, Co-Founder, The Busride Design Studio

     

    Rajesh Kejriwal

    Said Rajesh Kejriwal, Founder and CEO of Kyoorius: “With our latest edition of Kyoorius Design Awards, we are delighted with the quality and range of entries received. The jury – a mix of international and Indian experts – will have some tough choices to make over the next few days. Kyoorius has an open jury policy and people from the media and industry are allowed to attend these sessions to interact with the jury and be inspired by the exceptional entries received this year”.

     

    The Kyoorius Design Awards night will be held on October 01, 2016, the last day of the Kyoorius  Designyatra which has moved its venue from Grand Hyatt in Goa to the Fairmont Hotel inJaipur.