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Tag: Sadi Ali Harris

  • The idea of the campaign stemmed from the insight that people do not have the motivation to start making healthy choices because they think the results will take a lot of time

    Britannia Nutri Choice Digestive puts the focus back on health in latest TVC

     

     

    Britannia Nutrichoice Digestive has launched its new film created by Lowe Lintas.

     

    Sadi Ali Harris Shere, Vice-President, Marketing:“Britannia NutriChoice as a brand has always propagated making healthier choices. With the new campaign, the brand is making a clear shift to a purpose led communication, where the intent is to inspire people to start on their health journeys with the promise that the real result of making healthier choices lies in the feeling that they generate from within and Nutrichoice Digestive is the perfect choice of snack to start your health journey with.”

     

    Added a Lowe Lintas spokesperson: “When it comes to making the journey towards a healthier lifestyle, there is one feeling that resonates with most of us. The high of simply having made a start. A guy who has just started gymming or eating healthy feels fantastic on his first day. It’s an instant gratification. Even though the tangible results of his efforts are months, maybe years away.  We felt this was a relatable and fresh insight to encourage fence-sitters to make a healthy start.”