MxMIndia

Tag: Sadashiv Nayak

  • Newz Hook is leading platform focusing on disability, inclusion and accessibility with a reach of 350,000 monthly viewers

    Inclusion will be focus at NewzHook event on independent living

    By A Correspondent

     

    Around 15% of India’s population experiences some form of disability, and Newz Hook has been pushing the needle as the leading news-based website on disability, inclusion and accessibility with a reach of 350,000 monthly viewers (www.newzhook.com).

     

    On February 20 (that’s tomorrow), Newz Hook is conducting a day-long event in Mumbai called Inclusive, with a foucs on Independent Living – Spaces + Technology.

     

    Some leading lights across sectors are scheduled to speak. These include Sadashiv Nayak, Big Bazaar; Rajiv Ryan, Google India; Ritu Raj, Trent Hypermarket; Dr Ketna Mehta, Founder, Nina Foundation; Aditi Verma, Owner, Aditi’s Corner and Amar Jain, Lawyer.

     

    Said Shilpi Kapoor, Founder-CEO, BarrierBreak & NewzHook: “It’s time to take the conversation beyond education and employment. How do people with disabilities live independently with all the barriers in the society?  Simple everyday activities like going to the bank, shopping, travel, or watching movies, need to be disabled-friendly”.

     

    Added Sadashiv Nayak, CEO, Big Bazaar who will deliver the keyone: “At Big Bazaar, we have always believed in being inclusive to all our customers. It is our constant endeavour to help our customers experience ease of shopping and avail a wide range of offers to their benefit. From making the stores ready for all with accessible trial rooms, to offering personal assistance, sensory-friendly quiet hour, training the staff and so on, we are continuously working towards making it a place that truly defines an inclusive culture”.

     

    Heritage architect Siddhant Shah, Founder, of Access For ALL, is among the speakers at the panel session on media accessibility.  He said: “These kind of events are important so we can bind our practices so we can all learn from each other. I feel this will be a great melting pot of ideas and Access For ALL would love to learn from others working in the space of diversity and inclusion”.

     

    Added visually impaired lawyer Amar Jain who will speak at the event: “For the first time we are looking at inclusion for everyone and not just for disabled people and this makes it unique. We are talking of larger approach of inclusion for all  in the space of independent living, daily life, etc so we can drive the agenda of inclusion. In that sense it is a unique approach. It will broaden the horizon of corporates to look at inclusion beyond the perspective of disability”.

     

     

  • Multi-level campaign execution at 200+ Big Bazaar stores, online gamification and association with Inox multiplex

    Tasty Treat cheers team India for the final stage of World Cup 2019

    By A Correspondent

     

    Tasty Treat from Future Consumer Limited has indulged in celebrations to engage cricket lovers with numerous fun-filled campaigns. The brand has taken a holistic approach to cheer India’s victory through in-store activities in 200 plus Big Bazaar stores, online gamification and an influencer-led association with Inox cinemas.

     

    Speaking about the campaign, Sadashiv Nayak, CEO – Food Business, Future Group said: “As the entire country is geared up the World Cup Finals, Tasty Treat is set to be a part of this celebration and provide an ideal experience to all the fans. Tasty Treat provides a widest assortment of munching products that is sure to add the entertainment quotient with family and friends.”

     

     

  • As the Official Partner for the Indian Premier League unveils a marketing campaign that unfolds unlimited entertainment for its consumers

    Tasty Treat ropes in Melvin Louis for IPL 2019 ad campaign

    By A Correspondent

     

    Tasty Treat has executed an integrated marketing campaign that connects with its customers throughout the IPL season. As the Official Partner for the Indian Premier League, Tasty Treat has roped in celebrity choreographer Melvin Louis to choreograph the dance steps for Tasty Treat Army.

     

    Speaking about associating with IPL Sadashiv Nayak, CEO – Food Business, Future Group said: “Over the years IPL has earned nationwide appeal from all age groups, communities and cricket fans from all over. Likewise, Tasty Treat is spread across categories with products that are made not only for different age groups but also as per community preferences. Families can enjoy the IPL by munching on some classic cheese popcorn, barbeque bhujia, chocomint wafer biscuits and much more.”

     

     

  • KOSH will felicitate one lakh mothers in more than 15 cities in the country

    Kosh reaches out to all mothers with an inspiring message

    By A Correspondent

     

    Oats grain brand Kosh has introduced a new promotion around International Mother’s Day. Across 50 plus Big Bazaar and 50 plus Easyday Club stores, Kosh will felicitate one lakh mothers in more than 15 cities in the country.

     

    Said Sadashiv Nayak, CEO – Food Business, Future Group: “Mothers need to be thanked everyday for their unconditional love and gratitude. Mother’s Day gives us one more reason to thank and make them feel special. We believe that every mother is a 110% Super Maa.”

     

     

  • Associates with VIVO IPL as an official on-grounds partner

    Tasty Treat’s latest campaign celebrates India’s love for snacking

    By A Correspondent

     

    Tasty Treat, the ready-to-eat snacking brand from Future Consumer, has launched a new brand film. The campaign is a montage of our current lives; where sweet, spicy and crunchy snacks constantly add fresh flavours across age, gender and time.

     

    Speaking about the brand film Sadashiv Nayak, CEO – Food Business, Future Group said: “Tasty Treat is one of our biggest and most loved snacking brand. The film celebrates the fact that Tasty Treat stands for an endless list of all finger licking snacks. ‘Chak Chak Chabao’ is an anthem for all foodies who can hum to the music while indulging in some heartfelt and mindless munching.”

     

    Sharing his views on the campaign Sainath Choudhury, Director, Purple Vishnu Films added: “As a brand, Tasty Treat has a basket full of snacks to offer and a musical rap was the best way to capture all of it in one go. The crunchiness of namkeens, binging on popcorns, sipping juices and never-ending snacking is what we have encapsulated through ‘Chak Chak Chabao’.”

     

     

  • Future Group will be an Associate Sponsor, joining brands like AMFI, Asian Paints, Dream 11, MakeMyTrip, Parle Products, Polycab and Vimal Pan Masala in the category, taking the tally to 8 brands

    Future Group ​is Associate Sponsor #8 of Vivo-IPL 2018

    ​By A Correspondent​

     

    ​Leading retail conglomerate ​Future Group has come on board as an associate sponsor with Star India for the upcoming Vivo-IPL 2018. Future will be an Associate Sponsor, joining brands like AMFI, Asian Paints, Dream 11, MakeMyTrip, Parle Products, Polycab and Vimal Pan Masala in the category, taking the tally to 8 brands. The ​Co-Presenting Sponsors are Vivo, Coca-Cola, and Jio. ​Said ​

     

    Sadashiv Nayak, CEO-Food Business, Future Group “As one of India’s leading retail chains, catering to over 400 million customers a year, we at the Future Group depend upon strong consumer connects to drive our mission to pioneer the consumption-led growth story in India. At Big Bazaar & fbb we believe in celebrating every tyohar or festival with people of the country and we believe an event like IPL is one of the new age festivals that we celebrate. With our presence in more than 240 cities, we are excited to partner with the VIVO IPL 2018 because it will be presented in 5 regional languages along with English to a never-before 700 million viewers through multiple screens, languages  & higher interactivity.”

     

    ​Added Anil Jayaraj, EVP and Head of Ad Sales – Star Sport: ​

    “We are pleased to announce the addition of respected retail giant Future Brands to the roster of sponsors of the Vivo-IPL 2018​. ​

     

    Some of the biggest and best brands have signed up with us, which is a testament to their belief that the Vivo-IPL 2018 will deliver them unparalleled reach and engagement across geographies and demographics throughout the length and breadth of India.”

     

     

  • The film is promoted on television, radio, print, social media platforms and across all Big Bazaar and Big Bazaar GenNext stores

    Big Bazaar celebrates unsung relationships in its latest ad film

    By A Correspondent

     

    Big Bazaar has unveiled a heartwarming film for Raksha Bandhan. The film is part of the ongoing campaign called ‘Har Tyohaar Mein Big Bazaar’ which celebrates the fact that the brand is a part of every Indian festival through their wide-range of product offerings. Created by DDB Mudra West, the story pulls a slice from the life of a Big Bazaar shopper stranded in the rain outside the store; all alone with several shopping bags.

     

    Speaking about the campaign, Sadashiv Nayak, CEO, Big Bazaar said: “This film shows how Big Bazaar is integrated in the lives of our customers and how we have been a part of their celebrations for any occasions. As a brand we share a very enriching bond with our customers and will continue to provide safe, affordable and quality products to help the consumers maintain the well-being of themselves and their dear ones.”

     

  • This year Big Bazaar and DDB Mudra West have crafted yet another motivating piece of communication

    Big Bazaar brings ‘Paper Patakha’ back with #YehDiwaliSabkiWali

    By A Correspondent

     

    The festival of light is back and so is the time to bring all the ‘paper patakhas’ out. During Diwali 2015, Big Bazaar created conversations about a safe, harmless Diwali celebration with their ‘Paper Patakha’ film. The new ad is an extension to the thought and the ongoing ‘Shubh Shuruvaat’ campaign.

     

    The intent of the film is to make this Diwali celebration inclusive of everyone. During Diwali, while every nook and corner of the country gets brightly lit and people rejoice with delicious food and merriment, there are a few who get left out. With this film, the brand wishes to invoke the deep rooted kindness we often get distracted away from and to promote the thought of including everyone in the celebration, making #YehDiwaliSabkiWali.

     

    Speaking on the campaign, Sadashiv Nayak, CEO, Big Bazaar said, “Big Bazaar’s motto ‘Making India beautiful’ is about creating beautiful memories in our customers’ lives. This year, Big Bazaar’s ‘Shubh Shuruvaat’ campaign carries its previous year’s ‘Paper Patakha’ concept forward, in order to emphasise further on the brand’s value of inclusiveness. The campaign is led by a heart-warming film that celebrates the humane side of Indian festivals. This new television commercial talks about celebrating Diwali with everyone, which we believe is the true essence behind the spirit of Diwali. The ad is touching, entertaining, and yet delivers a very important message to all of us.”

     

    Added, Rahul Mathew, Creative Head, DDB Mudra West, “There’s so much humanity and goodness that the festival of Diwali stands for. But somewhere in the cacophony of consumption brands often forget that. Which is where “Making India Beautiful” is like a guiding light for Big Bazaar. What we started last year with Paper Patakha making Diwali less polluting and more beautiful, we took it forward this year.”

     

  • The hypermarket chain has not only offered best prices on staples through Wednesday Bazaar, but also inspires people to try new foods through its constantly changing product mix

    Big Bazaar leans on ‘Khane Ka Samay’ to push in-store popularity

    By A Correspondent

     

    With Indian consumers undergoing massive change in their lifestyle and shopping, Big Bazaar has taken the onus of reflecting this beautiful change, which is making the daily lives of people better and more enjoyable, through its wide product range. It also reflects the journey of Big Bazaar beyond just great deals and prices into newer and more evolved ways of beautifying every aspect of the consumer’s life.

     

    The Food category enjoys the largest contribution at Big Bazaar. The hypermarket chain has not only offered best prices on staples through Wednesday Bazaar, but also inspires people to try new foods through its constantly changing product mix.

     

    The brand now wanted to reinforce its leadership stance by propagating its point of view on food. It wanted to romanticize food, its role in people’s lives and highlight its services and product offerings which enable a better life through fresh food and delectable meals.

     

    DDB Mudra West and Big Bazaar attempted to reawaken the Indian kitchen with the campaign ‘Khane Ka Samay’.

     

    The ad film ‘Khane Ka Samay’ is an ode to food. The visuals promote the audience to spread the aroma of food, from the kitchen across the home. It propagates the idea that food gives the tinge of newness to our relationships making food time, family time. The tantalizing food shots take viewers’ taste palates on a ride. The film tells stories of families bonding over a freshly cooked meal, of the older generation experimenting with and appreciating new cuisines, and of recipes that reflect the eclectic mix of cultures. The film highlights that food holds a legacy which passes from one generation to another and is an amalgamation of new and old, acting as a bond between the loved ones.

     

    The film is being showcased at cinema screens across India.

     

    Quoting on the film, Sadashiv Nayak, CEO, Big Bazaar said, “In India, food is culture. It is a collective experience. It’s about sharing and bonding, right from the farms where neighbours, kith & kin join hands in tilling, sowing and harvesting of crops to homes, where it is about love, to temple as offering to God. This film reinforces our belief that serving India is about winning heart share.”

     

    Sonal Dabral, Chairman and CCO, DDB Mudra Group added, “In a world of fast food and fast life, we don’t even have time for the most vital act of eating. We rush through food in our small cubicles. This campaign aims to rekindle our love for food by celebrating every bit of this delightful process, right from choosing ingredients to chopping, grinding, mixing, cooking and savoring every bite. It’s an honest attempt to make people step back from their busy lives, take out some time and enjoy their food with their families.”