MxMIndia

Tag: Sachin Sharma

  • To expand audience reach and promote virtual events

    LinkedIn launches new marketing features

    By Our Staff

     

    LinkedIn  has launched new platform features that it claims will help marketers easily reach new audiences with the right content, amplify brand presence, and drive business. These new additions to the LinkedIn Marketing Solutions (LMS) will also provide marketers with deeper audience insights to track campaign performance.

     

    Commenting on the launch of these new features, Sachin Sharma, Director, LinkedIn Marketing Solutions for India, said, “Navigating through the present volatility and unpredictability has made ‘time’ an even more valuable asset for marketers today, who continue to wear many hats and juggle many responsibilities. Ergo, understanding when and how to easily shift organic marketing activities to paid advertising for maximum impact is imperative. We’ve added new features to the LMS portfolio that will arm marketers with the right insights and resources to help marketers seamlessly reach more of their targeted audiences and grow their brand community, all while measuring impact in easier ways.”

     

  • The campaign encourages users to use exciting stickers and filters to create and share their special Diwali moments with the community

    TikTok partners GoIbibo for its Diwali offering

    By A Correspondent

     

    TikTok has announced its collaboration with GoIbibo to make this festive season special for its community of over 200 million users. TikTok has launched Diwali-themed stickers that will be available for users to create personalized greetings using #TikTokDiwali. The users with the most creative greetings will win rewards ranging from goCash+ to domestic and international travel packages provided by GoIbibo. The campaign is live from October 19 to 28.

     

    Said Sachin Sharma, Director of Sales and Partnerships, TikTok India: “At TikTok, we encourage our community to share their special moments on the platform. Through our collaboration with GoIibibo, we want to make those moments even more joyous for our over 200 million users. We are excited about this partnership and look forward to seeing our users share warm yet quirky Diwali greetings for their friends and family.”

     

    Added Sunil Suresh, Chief Marketing Officer, Goibibo: “We are delighted to partner TikTok to make this Diwali extra special and engaging for our travel community. Traveling is an experiential way to create new memories. The essence of our collaboration is to give an opportunity to the TikTok users to get creative, share their happy moments with the community to create exciting new memories. GoIbibo hopes to add in the energy and vibe to the festival with this campaign.”

  • The Viacom18 OTT platform has collaborate with TikTok for a celeb chat show

    Voot works it up with TikTok

    By A Correspondent

     

    OTT platform Voot has collaborated with short video service TikTok to make B-town favorites sweat out secrets as they ditch the usual couch and ‘Work It Up” in a new celebrity chat show – TikTok India presents “Work It Up”. Hosted by Sophie Choudry, the show will go live starting October 13 on Voot.

     

    ‘Work it Up’ is produced by Voot Studio which offers advertisers and brands creative, production expertise and interactivity offerings.

     

    Said Akash Banerj, Head – AVOD Business, Voot: “Voot has continuously created content that is immersive and provides an ideal opportunity for brands to integrate and effectively deliver their brand proposition. The recently launched Voot Studio is focused on leveraging this story telling capability by providing high engagement, innovative and relevant brand solutions for advertisers beyond the conventional 30-seconder format. Work it Up created in association with TikTok India is one such initiative that will entertain while educating viewers.”

     

    Added Sachin Sharma, Director-Sales and Partnerships, TikTok India: “#EduTok was conceptualised with an aim to ensure that learning becomes fun and engaging. Fitness is a popular and prominent category among on TikTok’s #EduTok. We are thrilled about our collaboration with VOOT as it’s the perfect platform to encourage people to adopt fitness as a lifestyle and inspire them through some of their favourite celebrities. We are excited to see the reaction of our users for the show and look forward to being a part of something that is entertaining and trendy yet inspirational.”

     

     

  • Alia becomes first Indian television character to have her own TikTok account

    Sab partners with TikTok for ‘Tera Kya Hoga Alia’

    By A Correspondent

     

    Sony Sab has partnered with TikTok for a product placement for its upcoming show ‘Tera Kya Hoga Alia’. This initiative will see the channel creatively integrating TikTok into the story to produce content that is relatable to the masses.

     

    Said Vaishali Sharma, Head, Marketing and Communications, Sony Sab, Pal and Sony Max Movie Cluster said: “This show, Tera Kya Hoga Alia, is built on a very interesting concept that everyone can relate to. We are happy to announce our association with TikTok for this show as it is one of the most popular short-video platforms in the country today. This unique integration will allow us to bring in that personal connect for our viewers as we want them to feel like a part of the content that we produce. Thus, this integration not only has been beautifully weaved into the story but will increase engagement with viewers as well. Alia as a character has the relatability which would resonate with the audiences.”

     

    Added Sachin Sharma, Director-Sales and Partnerships, TikTok India: “We are thrilled to announce our collaboration with Sony Sab for their new show, “Tera Kya Hoga Alia”. This partnership is chartering into unexplored territories on Indian Television which will also help us showcase the passion shared by millions of TikTok users in India. We look forward to seeing the character, Alia, resonating with the audience and be part of something iconic in the making.”

     

     

  • Kerala Tourism makes its debut on TikTok to leverage the platform  to promote the state’s tourism

    TikTok showcases exciting travel destinations with #YehMeraIndia

    By A Correspondent

     

    TikTok has announced the India edition of its global in-app travel campaign, #TikTokTravel. The local in-app campaign #YehMeraIndia showcases India as a key global travel destination by inviting TikTok users to share their travel moments with the world.  As part of the campaign, Kerala Tourism launched its official account on TikTok and will be leveraging the platform to promote the state’s tourism.

     

    Said P Bala Kiran IAS, Director of Kerala Tourism: “We are thrilled to be one of the first state tourism boards to come onto TikTok and be part of #TikTokTravel and #YehMeraIndia. We truly believe that TikTok as a platform will effectively help us further promote Kerala as an attractive tourist destination in India. In fact, it is very encouraging to see that a number of Kerala’s travel hashtags already have millions of views on TikTok. There couldn’t have been a better time for us to kick-start our TikTok journey. TikTok’s global reach allows us to showcase Kerala’s myriad offerings to the world and we hope that people would like to visit the state themselves to experience all the wonderful destinations after discovering and sharing these TikTok videos.”

     

    Added Sachin Sharma, Director of Sales and Partnerships, TikTok (India): “We are thrilled to roll out our TikTok Travel campaign in India which aims to bring to life the beautiful landscape, colourful culture and unforgettable experiences and moments that the country has to offer to travellers. We hope it will encourage more and more people to pack their bags and explore this wonderful country, not only to know it better but also to broaden their own mental horizons. Embracing the spirit of TikTok, the #TikTokTravel campaign transcends all boundaries and celebrates diversity. Through this campaign, we are looking forward to TikTok becoming the go-to destination for the various travel moments, as seen and experienced by our community of over 200 million users in India.”