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Tag: Sachin Kumar

  • The three-month long campaign has been devised by digital agency Bottle Openers Digital Solutions Pvt. Ltd and includes a series of online films, influencer marketing, and consumer engagement

    Cream Bell launches digital campaign for Bon Bon

    By A Correspondent

     

    Cream Bell Ice Cream has launched a digital campaign to raise awareness about its new offering, Cream Bell Bon Bon. The campaign kicked off a few weeks ago with the brand rewriting the definitions of commonly used SMS and email short forms (BRB, FYI, WTF).

     

    Said Sandeep Singla, CMO, Cream Bell: “The market for ice creams is on the rise. Unlike western countries the moments of consumptions of ice cream in India are special and few. By building multiple consumption occasions both inside and outside home, we believe we can drive growth for the category and Cream Bell. This is where Bon Bon because of its’ right bite size, provides multiple opportunities for consumption of short and sweet pleasures at any time of the day.”

     

    Sharing more insights about the campaign, Sachin Kumar, Founder, Bottle Openers, added: “Ice creams are like sweet treats that people want to enjoy with their loved ones. We wanted to build a campaign around everyday family moments and make them special. The thought was to create more conversations and playfulness in the family with Bon Bons’ acting as connecting dots. Since playful betting is ingrained in Indian families, hence the second leg of the campaign was titled ‘Lagi Shart’.”

     

     

  • The mandate covers overall digital & social strategy, media planning and buying

    Bottle Openers wins digital business for Hudson Canola Oil

    By A Correspondent

     

    Hudson Canola Oil,  a brand owned by  Dalmia Continental, announced that it has appointed Bottle Openers Pvt. Ltd. as itss digital agency on record. The mandate covers overall digital & social strategy, media planning and buying.

     

    Canola is one of the fastest growing edible oils in the world. Recommended for its health benefits, it is the No.1 oil in Canada and Japan. In the US and Australia, Canola is the second most preferred oil. It is popular in Mexico, Singapore, China, Thailand, the Nordic countries and is fast becoming well known to health-conscious families in India as well.

     

    Speaking on this occasion, Himani Dalmia, Vice President, Dalmia Continental, said, “We launched Hudson Canola Oil in 2007 and the brand is poised for take off.  We project 700% growth over the next 5 years. After creating the leading brand of olive oil in the country, Leonardo, which we divested to Cargill in 2014, we are very excited about growing Hudson into a household name as well. Currently, the awareness level of Indian consumers on the health benefits of Canola oil is still low. Through digital marketing efforts, our prime objective is to educate consumers about this category as well as the importance of including Canola oil in their daily diets. Indians today are becoming immensely health-conscious and this presents huge market opportunity for us. Our expectation from our digital partner, will be to come out with innovative creative and media solutions to raise awareness as well as help us drive business growth.”

     

    Also speaking on the partnership, Sachin Kumar, Founder and Managing Director, Bottle Openers, said, “We are honoured to partner with Dalmia Continental as their digital agency on record. FMCG is one of our core areas of focus and have significant expertise in this space with Cargill Leonardo Oil &Nestle . We hope to take some unique and focused approach in building the business.

     

    Elaborating on the media responsibilities for Hudson Canola, Saurabh Kapoor, Co-founder and CEO, Bottle Openers, said, “The market for Canola oil category is in a nascent stage right now but has huge potential, hence provides us with good growth opportunitites. We will apply cutting edge sharp media strategy to reach out to health seekers in India.”

     

    Bottle Openers, was founded in August 2015 and since then has seen immense success in the highly competitive digital landscape, winning digital business for companies across industry sectors like Fashion, Auto, Footwear, Real Estate, FMCG. The company was founded by Sachin Kumar, who used to head Digital business for Motivator India, a Group M company, prior to this. The company also hired Saurabh Kapoor, ex. Digital head, Koovs.com as the co-founder in December last year.

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