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Tag: Sachin Killawala

  • The digital campaign is a celebration of all the caregiver moms who are serving us relentlessly at the cost of caring for their own children, said the Nivea marketing head

    Nivea salutes caregiver moms on Mother’s Day

    By A Correspondent

     

    Skincare major Nivea launched a digital campaign to show gratitude and thank all those moms who are frontline caregivers working 24×7 for society leaving behind their own families and kids to face new challenges every single day.

     

    Speaking on the campaign, Sachin Killawala, Director Marketing, Nivea India said: “Nivea symbolises protection and care just like a mother’s instinct and that’s why this time we wanted to go beyond the traditional way of showering love to your own mom. This digital campaign is a celebration of all the caregiver moms who are serving us relentlessly at the cost of caring for their own children. Nivea pays tribute to all the caregiver moms are the front runners and greatest Influencers of our lives in this pandemic.  We are extremely grateful as she stands by us as a pillar of support and wakes up every day to face new challenges leaving her family behind.”

     

    Added Mark Mcdonald, Executive Vice President and Head of Creative, Digitas India: “From taking care of her family, to playing multiple roles, mothers are doing it all during the pandemic. What’s more inspiring are the mothers who extend their care beyond their home. These are mothers working in the field – countless doctors, nurses, policewomen, and other frontline caretakers and essential service providers. They’re going beyond the call of duty to heal, protect, and provide for people in these trying times. We owe them a huge debt of gratitude and this our way of paying tribute to them, and saying thank you”.

     

     

  • Nivea highlights the essential need for skincare especially during the festive season

    With winter setting in, Nivea’s ad for new hand cream

    By A Correspondent

     

    With the festival of lights around the corner, skincare brand Nivea has launched its first ever hand cream range in India with a new digital film called ‘Busy Hands’ focusing on the importance of hand care this Diwali.

     

    Speaking on the new campaign, Sachin Killawala, Director – Marketing, Nivea India said: “Our hands are how we interact with the world around us. They are exposed to more sun, weather, rough surfaces and other harsh cleansing products than any other part of our body. We also express ourselves the most with our hands and yet we tend to neglect them. As we move into the time of festivities with an abundance of planning and bonding with family and friends, the hands are the most exposed yet, not cared for part of the body. With this, NIVEA, as a complete skincare brand, is enabling consumers to take care of the most important part of our body during the most important festival of our lives.”

     

    Added Robby Mathew, National Creative Director – Interface Communications: “Our attempt with the NIVEA Hand Cream film was not to celebrate the festivals, but to celebrate the hands that are so busy making those festivals special. Since we were launching the hand cream category in India, we wanted to create something that was visually stark and stood out from a sea of other festive ads. The treatment of super-slow motion shots of the hands juxtaposed against quick, high energy festive shots give the film a fresh energy and make it an interesting watch.”

     

     

  • The five seconds of the film show Anushka applying the new Nivea Body Deodorizer while talking about its promise of day-long odour control

    Nivea unveils new digital campaign, with Anushka again

    By A Correspondent

     

    Nivea India’s new digital campaign plays on the eccentricities of digital content and its consumption habits, especially the much-spoken about impulse of the viewer to skip a film within the initial five seconds. And starring in it is Anushka Sharma who has been Nivea’s brand ambassador for around six years.

     

    Said Sachin Killawala, Category Head-Personal Care, NIVEA India: “The new Nivea Body Deodorizer with Pro Vitamin B5 addresses the core category need of the women consumers to get day long odour control in just one use. The key challenge for marketing in the digital age is to make the message effective, as the consumers switch off if they do not find it relevant. Our digital communication approach is an outcome of this challenge. The core idea was to use the limitation of the media itself as the central communication tool.”

    The ad has been created by FCB Interface.